Marketing to Americans with Disabilities
Feb 1, 1997
168 Pages - Pub ID: LA465
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 I. EXECUTIVE SUMMARY (pp. 16 - 34)  $143.00
 II. INTRODUCTION (pp. 34 - 40)  $49.00
 III. DEMOGRAPHICS (pp. 40 - 100)  $697.00
 IV. THE MARKET (pp. 100 - 111)  $83.00
 V. PEOPLE WITH DISABILITIES AS CONSUMERS (pp. 111 - 132)  $234.00
 VI. MEDIA TARGETED TO PEOPLE WITH DISABILITIES (pp. 132 - 166)  $421.00
 VII. MARKETING TO PEOPLE WITH DISABILITIES (pp. 166 - 185)  $233.00
 APPENDIX I: EXAMPLES OF ADVERTISING (pp. 185 - 215)  $48.00
 APPENDIX II: ADDRESSES OF SELECTED RESOURCES FOR PEOPLE WITH DISABILITIES (pp. 215 - 229)  $131.00
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