The U.S. African-American Market, 5th Edition
Jan 1, 2004
252 Pages - Pub ID: LA888595
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 Chapter 1 Executive Summary (pp. 23 - 47)  $515.00
 Chapter 2 Current Population Trends (pp. 48 - 65)  $391.00
 Chapter 3 Economic Profile (pp. 66 - 79)  $285.00
 Chapter 4 Household and Family Structure (pp. 80 - 91)  $237.00
 Chapter 5 Social Indicators (pp. 92 - 105)  $266.00
 Chapter 6 Overview of African American Consumers (pp. 106 - 123)  $435.00
 Chapter 7 Affluent African American Consumers (pp. 124 - 149)  $550.00
 Chapter 8 African American Women (pp. 150 - 169)  $479.00
 Chapter 9 African Americans and the Urban Youth Consumer Culture (pp. 170 - 185)  $334.00
 Chapter 10 Marketing and Advertising Trends (pp. 186 - 201)  $442.00
 Chapter 11 African Americans and the Media (pp. 202 - 217)  $355.00
 Chapter 12 African American Buying Power (pp. 218 - 227)  $226.00
 Chapter 13 Geographic Trends in the African American Market (pp. 228 - 241)  $330.00
 Chapter 14 Trends and Opportunities in the African American Market (pp. 242 - 249)  $162.00
 Appendix Addresses of Selected US African American Market Resources (pp. 250 - 254)  $75.00
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