The U.S. African-American Market, 6th Edition
Jan 1, 2006
264 Pages - Pub ID: LA1090871
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 Chapter 1 Executive Summary (pp. 25 - 51)  $500.00
 Chapter 2 Profile of the African American Population (pp. 51 - 63)  $254.00
 Chapter 3 African Americans and the Economy (pp. 63 - 83)  $355.00
 Chapter 4 Overview of African American Consumers (pp. 83 - 93)  $182.00
 Chapter 5 Highlights of Consumer Behavior (pp. 93 - 121)  $572.00
 Chapter 6 A Regional Perspective (pp. 121 - 137)  $598.00
 Chapter 7 The African American Family (pp. 137 - 165)  $551.00
 Chapter 8 Use of Leisure Time (pp. 165 - 185)  $410.00
 Chapter 9 Media Usage (pp. 185 - 223)  $874.00
 Chapter 10: Marketing and Advertising Trends (pp. 223 - 235)  $316.00
 Chapter 11 African American Buying Power (pp. 235 - 245)  $466.00
 Chapter 12 Trends and Opportunities (pp. 245 - 257)  $244.00
 Appendix I Geographic Definitions (pp. 257 - 266)  $105.00
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