The U.S. Market for Women's Athletic Apparel

 
Online Download $1,399

Special Offer. Now 50% off the original price of $2799.
The sporting goods market has become a relatively flat market with the exception of women’s athletic apparel. Title IX generation athletes and fitness-oriented members of the boomer generation are giving that niche of the market a boost, estimated in 2000 at $23 billion. Companies are still learning how to best market to women in the fitness world. This report from Packaged Facts contains reviews of clothing, shoes – including multiple product categories, and market trends. It also analyzes retailers, both specialty and online, and provides extensive consumer data. The information about the players involved covers both the major and niche representatives. 

  1. Executive Summary
    • Scope and Methodology
    • Market Parameters
    • Report Methodology
    • The Products
    • Two Factors Help to Define Market
    • Sports Branding
    • Performance Orientation
    • Two Consumer Types
    • Title IX Begins Leveling the Playing Field
    • Market Includes Two Categories
    • Athletic Clothing
    • Athletic Footwear
    • New Fabrics, Materials Help Drive Market
    • The Market
    • U.S. Retail Sales Estimated at $24.5 Billion in 2000
    • Table 1-1: The U.S. Market for Women's Athletic Apparel: Retail Sales by Category, 1996-2005 (dollars): Clothing, Footwear
    • 1999 Overall Retail Athletic Apparel Market at $39 Billion
    • Overall Athletic Footwear Market at $13.1 Billion in 2000
    • Women Make Four-Fifths of All Athletic Apparel Purchases
    • Women's Athletic Apparel a Dynamic Market
    • Give and Take Between Athletic Apparel and Fashion Mainstream
    • U. S. Retail Sales to Reach $38 Billion by 2005
    • The Marketers
    • Two Levels of Marketers
    • The New Group: Fashion Marketers
    • Nike the Leading Athletic Apparel Marketer
    • Nike Also Dominates Athletic Footwear Field
    • Nike Tops Women's Activewear Marketers with $1 Billion in Sales
    • Champion Jogbra Leads Women-Specific Apparel Firms
    • Acquisitions, Mergers Reshape Competitive Landscape
    • Competition for Endorsees
    • Fashion at the Forefront
    • New Materials, Designs Create Excitement, Demand
    • Nike the Advertising Leader
    • Nike Announces Plans to Up Women's Ad Spending
    • Distribution and Retail
    • Distribution Plays Key Role
    • Authorized vs. Mass Distribution
    • Discount Stores Claim Quarter of Market
    • Consolidation Changes Retail Athletic Apparel Landscape
    • Women Primary Purchasers of Athletic Apparel
    • Fashion vs. Function
    • Internet Retailing
    • Women Shop for Sporting Goods Online
    • The Consumer
    • T-Shirts Are Most Popular Clothing Category
    • Figure 1-1: Purchaser Overview for Women's Athletic Clothing by Product Type, 2000 (percent): 7 Product Types
    • Overall Demographics for Women's Athletic Clothing
    • Nearly 70% of Adult Women Purchase Athletic Footwear
    • Casual Sneakers, Exercise/walking Shoes Most Popular Types
    • Overall Demographics for Women's Athletic Shoes
    • Nike Shoes Attract One Fourth of Adult Women Consumers
  2. The Products
    • Scope of Report
    • Product and Category Types
    • Two Factors Help to Define Market
    • Sports Branding
    • Performance Orientation
    • Two Consumer Types
    • Introduction: Women and Sports
    • From Billie Jean King to Brandi Chastain
    • World Cup and Continuing Stereotypes
    • Title IX Begins Leveling the Playing Field
    • Title IX at 25: Progress Made
    • But Parity Not Yet Achieved
    • Title IX Programs Boost Women's College Sports Participation
    • Favorite Women's Athletic Activities Include Walking, Swimming
    • 1998 Study Affirms NSGA Findings
    • More Women Taking Slap Shots, Upper Cuts
    • Fitness Activities Dominated by Women
    • Historically, Women's Athletic Apparel Is … Men's
    • Product Classifications
    • Market Includes Two Categories
    • Athletic Clothing
    • Athletic Footwear
    • Exercise Clothing and Bodywear
    • Sports Bras
    • General-Purpose Athletic Shoes
    • Athletic Shoes for Team Sports
    • Soccer: The Shoe Is Everything
    • Athletic Socks Step Right Up
    • Sport-Specific Apparel
    • Fabrics and Materials
    • New Fabrics, Materials Help Drive Market
    • Fabrics Address Performance Challenges
    • The Challenge of Moisture Management
    • Polypropylene Propels Market
    • Pioneer Gore-Tex Fuels Outdoor Recreation
    • Lycra, Other Flexible Fabrics Help Revolutionize Athletic Clothing
    • Fabrics Aid Performance Through Compression
    • Microfibers Make the Difference
    • Fleece: Functional and Fashionable
    • Today's High-Tech Synthetics: Not Your Grandma's Polyester Track Suit
    • Natural Fibers Stay Soft, Consumer-Friendly
    • X-Static, Other Antimicrobial Agents Help Keep Athlete's Foot, Odors Away
    • Antimicrobial Claims Attract Federal Regulatory Attention
  3. The Market
    • Figure 3-1: U.S. Retail Sales of Women's Athletic Apparel, 1996- 2000 (dollars)
    • Market Size and Growth
    • U.S. Retail Sales Estimated at $24.5 Billion in 2000
    • Table 3-1: U.S. Retail Sales of Women's Athletic Apparel, 1996-2000 (dollars)
    • Athletic Clothing the More Robust Category
    • Women's Athletic Footwear Shows More Modest Growth
    • Table 3-2: U.S. Retail Sales of Women's Athletic Apparel by Category: Clothing vs. Footwear, 1996-2000 (dollars)
    • Market in Perspective
    • Women's Athletic Apparel in Context of Larger Apparel Markets
    • U.S. Apparel Market Estimates as High as $318 Billion
    • U.S. Market for Women's Apparel Estimated at $96 Billion
    • 1999 Overall Retail Athletic Apparel Market at $39 Billion
    • Athletic Comprises Nearly One-Quarter of U.S. Apparel Market
    • Total U.S. Footwear Market Tops $39 Billion
    • Women's Footwear Sales Brighten Market, Gain Share
    • Overall Athletic Footwear Market at $13.1 Billion in 2000
    • Table 3-3: U.S. Retail Sales of Athletic Footwear (dollars)
    • Overall Athletic Footwear Market Fights Slump
    • Athletic Shoe Sales Represent 35% of Overall Footwear Market
    • Women's Athletic Shoe Sales Comprise Largest Market Share
    • Figure 3-2: Share of U.S. Athletic Footwear Market by Consumer Group, 1998 (percent): Women's, Men's, Children's
    • Women Make Four-Fifths of All Athletic Apparel Purchases
    • Market Composition
    • Clothing Comprises Three-Quarters of Market
    • Figure 3-3: Share of U.S. Women's Athletic Apparel Market by Category: Clothing vs. Footwear, 2000 (percent)
    • Active Users vs. Casual Consumers
    • Two Age Groups Dominate Market: The Young and the Mature
    • Specialty Clothing Stores Take Larger Bite of Market
    • Figure 3-4: Share of U.S. Athletic Clothing Market by Retailer Type, 1997 (percent): 5 Retailer Types, Other
    • Department Stores, Athletic Shoe Stores Fight for Top Footwear Share
    • Figure 3-5: Share of U.S. Athletic Footwear Market by Retailer Type, 1997 (percent): 5 Retailer Types, Other
    • Other Sources Find Athletic Shoe Stores Carry Larger Share
    • Seasonality Affects Sales
    • Factors to Market Growth
    • Women's Athletic Apparel a Dynamic Market
    • "Uncluttered" Women's Market Moves Ahead at High Speed
    • Give and Take Between Athletic Apparel and Fashion Mainstream
    • New Products Designed for Women Boost Sales, Interest
    • New High-Performance Materials, Designs Also Fueling Market
    • At All Age Levels, Participation Rising
    • Number of Women Age 50+ to Grow by 25% by 2010
    • Table 3-4: Projected U.S. Female Population Growth by Age Bracket, 2000-2010 (number and percent): From Age 0 to Age 80
    • Aging Boomers, Seniors Fill Gyms, Crowd Golf Courses
    • Title IX Generation Entering Adulthood
    • More Female Athletes Get Kicks from Soccer
    • Athletics Produce Better Educated, Higher-Income Women
    • New Federal Funding Promises to "PEP" Up Physical Education Programs
    • Extreme Sports Grow in Popularity
    • World Cup to WNBA: Big Wins, New Teams Fuel Interest, Market Momentum
    • Olympics, Special Events Keep Women's Athletics in the News
    • Marketers Heed Wake-Up Call
    • The Name Game: Licensed Merchandise Popularity Growing
    • Retailers Wooing Women Shoppers
    • But Archaic Retail Attitudes Still Hinder Growth
    • Online Stores Reaching More Women
    • New Sports Publications Add to Women's Sports Cachet
    • Figure 3-6: Projected U.S. Retail Sales of Women's Athletic
    • Apparel, 2000-2005 (dollars)
    • Projected Market Growth
    • U. S. Retail Sales to Reach $38 Billion by 2005
    • Table 3-5: Projected U.S. Retail Sales of Women's Athletic Apparel, 2000-2005 (dollars)
    • Strong Growth Predicted in Athletic Clothing Category
    • Women's Athletic Footwear Growth Less Substantial But Steady
    • Table 3-6: Projected U.S. Retail Sales of Women's Athletic Apparel by Category: Clothing vs. Footwear, 2000-2005 (dollars)
  4. The Marketers
    • Marketer Overview
    • Hundreds of Players
    • Two Levels of Marketers
    • Nike the Overwhelming Leader
    • Other Major Marketers
    • Smaller Marketers Find Specialty Niches
    • Footwear's Big Three
    • The New Group: Fashion Marketers
    • Broadline Marketers vs. Specialty Companies
    • Licensing Arrangements Abound
    • Table 4-1: The U.S. Market for Women's Athletic Apparel: Selected Marketers by Brand Line and Product (72 Marketers)
    • Marketer and Brand Shares
    • Challenges in Determining Marketer Share
    • Nike Among Top Ten Apparel Marketers
    • Nike the Leading Athletic Apparel Marketer
    • 74% of Women Have Purchased Nike Products
    • Nike Also Dominates Athletic Footwear Field
    • Nike Claims 30% Share of Women's Athletic Footwear
    • Nike Tops Women's Activewear Marketers with $1 Billion in Sales
    • Champion Jogbra Leads Women-Specific Apparel Firms
    • The Competitive Situation
    • Traditional Athletic Powerhouses Dominate Market
    • Fashion Marketers Step into the Ring
    • Specialty Firms Maintain Respect
    • Nike Sets Competitive Pace
    • Small Marketers Move into Major Arenas
    • Footwear Marketers Diversify
    • Acquisitions, Mergers Reshape Competitive Landscape
    • Licensing Deals Abound as New Partnerships Are Created
    • Warnaco Group Adds Authentic Fitness Corp.
    • VF Corp. Also Grows Through Acquisition, Licensing
    • Corporate Slimming Results in Divestitures
    • Mossimo Aim Off Target
    • Exit Oneita, Pluma, Tultex
    • Retail Relationships Help Fuel Competition
    • Close-Outs Affect Athletic Apparel Marketers
    • Competition for Endorsees
    • Leading Marketers Not Flattered by Imitators
    • Competitive Profile: adidas-Salomon AG
    • A World Powerhouse
    • adidas a Leader in Developing Modern Athletic Apparel
    • Three Stripes and You're Out
    • adidas America Is U.S. Arm
    • Women's Apparel Covers Wide Range
    • Women Just Part of the Equation
    • adidas Scores with Women's Soccer Support
    • adidas Promotes Sydney Olympics
    • Competitive Profile: American Sporting Goods Corp
    • Privately Held Company Adds Woman's Touch
    • Global Sports Purchase Fattens ASG Roster
    • Ryka: Solely for Women
    • Sponsorships, Promotions Lead Marketing Efforts
    • Ryka, Foot Locker Offer Another Chance
    • Competitive Profile: Carushka, Inc
    • Privately Held Firm
    • Expect the Unexpected
    • Proprietary Fabric Featured
    • Retail Efforts Cover All Bases
    • Competitive Profile: Cold As Ice, Inc
    • When It's Cold, It's Hot
    • Girls Just Wanna Have Style
    • New Division Is Sacred
    • Function, Fashion Hit the Slopes
    • Marketing Efforts Extensive, Creative
    • Competitive Profile: Danskin, Inc.
    • Leading Marketer of Dancewear, Activewear
    • A Venerable Dance Partner
    • Financial Struggles Plague Company
    • From Bad to Worse
    • A Turnaround Ahead?
    • Online and On the Track: Marketing Efforts Reach Out to Women
    • Competitive Profile: Koulius Zaard
    • Dedicated to Women on Wheels
    • Performance, Fashion Flair Build Popularity Among Cyclists
    • Small KZ Rolls Out Big Sponsorships
    • Competitive Profile: Moving Comfort, Inc
    • By Women, For Women
    • Now a Well-Respected Veteran
    • From Running Shorts to Sports Bras
    • If You Can't Beat 'Em, Don't Join 'Em
    • Moving Comfort Ages Along with Customer Base
    • What's In a Name?
    • Competitive Profile: Nike, Inc
    • The Big Swoosh
    • Nike Goes Airborne
    • Nike Sales on the Rebound
    • At Close of Century, Slowing Sales Hurt Bottom Line, Image
    • Reeling from Sweatshop Label Charges
    • Mighty Nike Fumbles
    • But Getting Back on Track
    • New Women's Division
    • Function Meets Fashion
    • But Fashion Still Follows Functional Focus
    • Nike Top Supporter of Women's Athletics
    • Women Just Do It
    • Nike Partners with Finish Line
    • Nike Heads Online with Partner Fogdog
    • Competitive Profile: Quiksilver, Inc
    • On Top of the World
    • Retail Strategies
    • Lifestyle Statement
    • Competitive Profile: Reebok International Ltd.
    • Leading Marketer Set to Regain Footing
    • From Small Beginnings, Reebok Springs to Top of Market
    • But Falls Out of Step in 1990s
    • Reebok Backs Out of Olympics Deal
    • Early Success Based on Women's Market
    • Name Game Flap Tarnishes Image Among Women
    • Setting New Sights on Women Athletes
    • Women's Lines Updated, Improved
    • Endorsements, Sponsorships Raise Brand Awareness
    • Competitive Profile: Sara Lee Corp.
    • Nobody Doesn't Like Sara Lee
    • World's Best Known Brands
    • Sara Lee Plans to Sell Champion, Coach
    • Hanes: Feeling Good All Under
    • Champion Products, Inc
    • Champion Jogbra
    • Marketing and New Product Trends
    • Marketers Thinking Differently About Women
    • But Chauvinism Remains
    • Companies Adopt Gender-Specific Approaches
    • Fashion at the Forefront
    • Marketers Jogging Down Runway
    • Performance Still Rules
    • Athletic Apparel as Lifestyle Statement
    • Product Attributes vs. End Use
    • Marketers Vie to Differentiate Themselves
    • New Materials, Designs Create Excitement, Demand
    • Better Fit, Feminine Flair
    • Pockets Popular Add-Ons
    • Other Add-Ons
    • Colors, Trims Get Fashion-Savvy
    • Maternity Wear Shaping Up
    • Marketers Go to Extremes Over New Sports
    • Marketers Help New Sports Grow
    • In Athletic Footwear, Segmentation Trend Continues
    • Smaller Brand Names Growing in Appeal
    • Price/Value Equation Important
    • Today's Athletic Girl, Tomorrow's Loyal Customer
    • Multi-Platform Strategies for the New Millennium
    • Big Teams, Big Marketing Opportunities
    • Hoop Dreams and WNBA Reality
    • Individual Athletes Also Featured
    • Other Marketers Love Women Athletes
    • Selling in Sydney: Marketers True Olympic Hopefuls
    • "Brown Shoes" Go to Extremes
    • Electronics a New Arena
    • Fresh Colors Brighten Lines
    • Patterns, Blocks Used in New Apparel
    • Table 4-2: The U.S. Market for Women's Athletic Apparel: Selected New Product Introductions, 1999-2000
    • Consumer Advertising Trends
    • Advertising Spending by Leading Marketers
    • Dilemma Over Men's, Women's Advertising
    • Nike the Advertising Leader
    • Nike Hikes 2000 Ad Budget to $350 Million
    • Nike Announces Plans to Up Women's Ad Spending
    • adidas in Second Place, Reebok Drops Back
    • Other Leaders Boost Women's Apparel Ad Budgets
    • Most Women-Specific Marketers Also Up Ad Budgets
    • Host of New Publications Target Female Athletes
    • Variety of Ad Positionings
    • The Swoosh Whispers "Fashion"
    • Humor Brings Nike Footwear to Everyday Athletes
    • Nike Golf Goes Technical
    • Marion Jones Targets Issues in TV Ads
    • adidas Trains for Sport
    • Inner Balance Through Footwear
    • Reebok Goes with the Flow
    • Champion Jogbras Take Shape
    • Speedo Targets Performance
    • Avia Is Goal-Oriented
    • Asics: My Shoe, My Voice
    • Russell Heads Out for the Long Run
    • Anna Kournikova Bounces for Berlei
    • Performance Counts for TYR
    • Riding on a Quiksilver Wave
    • Alternative Attitude Also Flies with Vans
    • Skechers Sport Hits the Streets
    • Ralph Lauren Knows Image Matters
    • Image, Lifestyle Important in Golf Advertising
    • Fresh Colors, Kicky Attitude for LBH
    • Samples of Consumer Advertising
    • Consumer and Trade Promotion
    • Most Consumer Promotions Follow Traditional Lines
    • Some Employ Alternative Tactics
    • Trade Ads: Products on Parade
    • Trade Shows Serve as Cost-Effective Venues
    • Approaches to Trade Promotions
  5. Distribution And Retail
    • At the Distribution Level
    • Direct Distribution
    • Wholesalers Also Utilized
    • Sales Agents Make the Pitch
    • Distribution Plays Key Role
    • Third-Party Warehouses
    • Authorized vs. Mass Distribution
    • Two Distributor Classes
    • Retailer, Industry Councils Promote Industry Inside and Out
    • At the Retail Level
    • Overview
    • Discount Stores Claim Quarter of Market
    • Athletic Apparel Sold Through a Variety of Retail Channels
    • Mass Discounters
    • Athletic Stores
    • Department Stores and National Chains
    • Shoe Stores and Superstores
    • Mail Order
    • Women's Athletic Apparel Specialty Stores
    • Discount Shoe Stores and Factory Outlets
    • Internet
    • The Branded Concept Store
    • Instore Concept Shops
    • Among Leading Sports Retailers, No Single Type Prevails
    • Wal-Mart Holds Impressive Lead
    • Foot Locker, Kmart Also on Top
    • Second-Tier Leaders
    • Expansion Gluts Retail Market
    • Consolidation Changes Retail Athletic Apparel Landscape
    • Just For Feet Loses Its Footing
    • Market Reels from Just For Feet Failure
    • Retailing Trends
    • Women Primary Purchasers of Athletic Apparel
    • Fashion vs. Function
    • Innovative Apparel Lines Tangle with Bottom Lines
    • Two Primary Retail Strategies
    • Retailers Recognizing Women, Men Have Different Needs
    • But Problems Persist
    • Larger Retailers Beginning to Accommodate Women
    • Environment, Emotion Attract Women
    • Shoppers Seek Well-Defined Brand, Retail Environment
    • "End Use" Merchandising Helps Mix 'N Match Shoppers
    • Selection Also Important
    • Floor Staff Can Drive Sales—Or Drive Shoppers Away
    • Hand In Hand: Partnerships Fuel Success
    • Retailers Discovering Licensed Products
    • Retailers Use Price-Point Brands to Lure Athletic Shoe Shoppers
    • But Discount Athletic Shoe Pricing May Backfire
    • Internet Retailing
    • Overview
    • More Women Surfing, Shopping the Internet
    • Women Shop for Sporting Goods Online
    • Women-Specific, Internet-Only E-Tailers Hope to Fill Retail Gap
    • Shakedown Cruise Still Underway
    • Other E-Tailers See Opportunity in Women's Market
    • Traditional Retailers Stake Internet Claim
    • Marketers Make Major Internet Investments
    • adidas Invests Heavily in Online Sales Efforts
    • Marketer, Retailer Relationships Strained Over Internet Sales
    • Catalogers Find Success
    • GearGoddess.com Offers Guide to Outdoor Gear
    • Retailer Profile: The Female Athlete
    • Young Company Finds Catalog, Internet Niche
    • Catalog Mailings Multiply
    • Products Target … The Female Athlete
    • Online Success Story
    • Retailer Profile: Lucy.Com
    • Everybody Loves Lucy
    • Goal to Dominate Category
    • The Righteous Fight
    • Orders Outsourced
    • Lucy of Portland Makes Her Debut
    • Lucy Gives Back to the Community
    • Lucy.com Kicks It Up, Makes a Racket
    • Retailer Profile: Venator Group, Inc. (Lady Foot Locker)
    • Troubled Retailer Vies to Regain Profitability
    • Foot Locker Is Top Athletic Retailer
    • Promotions and Partnerships
    • Lady Foot Locker Toes It Alone
    • Woman to Woman Service Program Maintains Customer Comfort
    • Promotions and Sponsorships
  6. The Consumer
    • Introduction
    • Note on Simmons Market Research Bureau Data
    • Consumer Focus: Athletic Clothing
    • T-Shirts Are Most Popular Clothing Category
    • Overall Patterns
    • The Ubiquitous T-Shirt
    • Nearly 13% of Shoppers Snap Up Swimsuits
    • Sweatshirts Third Most Popular Clothing Type
    • At 10%, Sweatpants Follow Close Behind
    • Athletic Shorts Rank Fifth in Consumer Purchasing
    • 4% Purchase Gym/Jogging/Workout Wear
    • Warm-Up Suits Also Purchased by 4% of Women Shoppers
    • Almost 2% Purchase Leotards
    • 1% Draw for Ski Clothes
    • 1% Draw for Tennis Clothing
    • Table 6-1: Purchaser Overview for Women's Athletic Clothing by Product Type, 2000 (percent and number): 10 Product Types
    • Table 6-2a: Demographic Characteristics Favoring Purchase of Women's Athletic Clothing by Product Type, 2000 (U.S. Adult Women): T-Shirt, Swimsuit, Sweatshirt
    • Table 6-2b: Demographic Characteristics Favoring Purchase of Women's Athletic Clothing by Product Type, 2000 (U.S. Adult Women): Sweatpants, Athletic Shorts, Gym/Jogging/Workout Clothes
    • Table 6-2c: Demographic Characteristics Favoring Purchase of Women's Athletic Clothing by Product Type: Warm-Up Suits vs. Leotards, 2000 (U.S. Adult Women)
    • Table 6-2d: Demographic Characteristics Favoring Purchase of Women's Athletic Clothing by Product Type: Ski Clothes vs. Tennis Clothes, 2000 (U.S. Adult Women)
    • Consumer Focus: Athletic Footwear
    • Nearly 70% of Adult Women Purchase Athletic Footwear
    • Casual Sneakers, Exercise/Walking Shoes Most Popular Types
    • Overall Patterns
    • 27% Purchase Casual Sneakers
    • 22% Purchase Exercise/Walking Shoes
    • 12% Purchase Jogging/Running Shoes
    • Cross-Training Shoes Favored by 10% of Women
    • Aerobic Shoes Purchased by 7% of Adult Women Consumers
    • 6% Purchase Basketball Shoes
    • Tennis Shoes Draw 6% of American Women Shoppers
    • 2% Purchase Hiking Shoes
    • Aerobic/Step Shoes Purchased by 2% of American Women
    • 2% Purchase Soccer Shoes
    • Just 1% Purchase Golf Shoes
    • 1% Purchase Bowling Shoes
    • Nike Shoes Attract One Fourth of Adult Women Consumers
    • Nike Dominates as Leading Consumer Brand
    • Reebok Purchased by 15% of American Women Shoppers
    • adidas Favored by 11% of Consumers
    • Demographic Overview for Other Brands
    • Table 6-3: Purchaser Overview for Athletic Shoes by Product Type, 2000 (percent and number): 13 Product Types
    • Table 6-4a: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Product Type, 2000 (U.S. Adult Women): Casual Sneakers, Exercise/Walking, Jogging/Running
    • Table 6-4b: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Product Type, 2000 (U.S. Adult Women): Cross-Training, Aerobic, Basketball
    • Table 6-4c: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Product Type, 2000 (U.S. Adult Women): Tennis, Hiking, Aerobic/Step Shoes
    • Table 6-4d: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Product Type, 2000 (U.S. Adult Women): Soccer, Golf, Bowling Shoes
    • Table 6-5a: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Casual Sneakers, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5b: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Exercise/Walking Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5c: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Jogging/Running Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5d: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Cross-Training Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5e: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Aerobic Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5f: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Basketball Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5g: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Tennis Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5h: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Hiking Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5i: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Aerobic/Step Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5j: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Soccer Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5k: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Golf Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-5l: Consumer Purchasers of Women's Athletic Footwear by Number of Pairs Purchased in Year: Bowling Shoes, 2000 (percent and number): One, Two, Three, Four, Five or More
    • Table 6-6: Brand Overview: Consumer Purchasing of Athletic Footwear by Brand, 2000 (percent and number): 18 Brands
    • Table 6-7a: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Brand, 2000 (U.S. Adult Women): Nike, Reebok, adidas
    • Table 6-7b: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Brand, 2000 (U.S. Adult Women): Keds, L.A. Gear, K-Swiss
    • Table 6-7c: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Brand, 2000 (U.S. Adult Women): Fila, Avia, Airwalk
    • Table 6-7d: Demographic Characteristics Favoring Purchase of Women's Athletic Footwear by Brand, 2000 (U.S. Adult Women): Esprit, Converse, Saucony

    Appendix I: Examples Of Consumer Advertising
    Appendix II: Addresses Of Selected Marketers

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.