Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition

Nov 1, 2008
282 Pages - Pub ID: LA1474402
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Packaged Facts conservatively estimates that the U.S. retail market for ethnic-specific haircare, makeup, and skincare products is continuing to post strong growth in 2008 -- close to 7% -- and will finish the year at nearly $2.6 billion.

Estimating the amounts that ethnic consumers spend on general-market HBC involves some speculation; however, it is clear that this sector spends far more on general-market haircare, makeup, and skincare products than it does on ethnic-specific versions. In 2008, Packaged Facts figures that ethnic purchases of general-market HBC have risen by a total of approximately 12%, or by $825 million, during 2004-2008.

Three key positive factors in the ethnic HBC market’s sales growth are:
    1) The ethnic population in the United States continues to grow.
    2) Ethnic-specific HBC is influenced by America’s ongoing yen for things upscale. While products are still often value-oriented, the door is open to big potential for premium-to-prestige-tier versions selling through prestige, pop prestige, natural food/HBC stores and mass.
    3) The U.S. retail scene is in flux. The traditional retail channels are transforming, affording ethnic HBC marketers the chance to greatly expand distribution.
Report Methodology

Ethnic Beauty Products: The U.S. Market is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how ethnic HBC is sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provided valuable secondary data.

Statistics on market revenues and growth trends derive from all available data on the ethnic HBC marketplace, be they quantitative or qualitative; that is to say, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.

Brand share data are provided by Information Resources, Inc. (IRI), which taps directly into checkout scanners in the three main mass-market channels -- supermarkets, chain drugstores, and mass merchandisers.

Analysis of consumers’ purchase and use of ethnic HBC is based on semi-annual surveys by Simmons Market Research Bureau, Inc., one of the leading compilers of demographic data in the United States. Topical data on consumers’ purchasing habits are provided by BIGresearch LLC, which conducts monthly online surveys.
Chapter 1: Executive Summary/The Overall Market
Highlights
Introduction
Definition of the Word “Ethnic”
Market Parameters
Three Ethnic HBC Categories: Haircare, Makeup, Skincare
Tremendous Overlap Between Ethnic-Specific and General HBC Markets
Terms Used: A Glossary
Carbon Footprint
Cosmeceutical
Direct
Ethnic
Fair Trade
Green
HBC
Market vs. Category versus Segment
Mass
“Natural” vs. “Organic”
Prestige and Pop Prestige
SKU
Specialty
Supermarket, Chain Drugstore, Mass Merchandiser
Methodology
Overall Market Size and Growth
Ethnic-Specific HBC Charging to $2.6 Billion in 2008
Haircare Category Lumbers to $1.4 Billion
Makeup Sales Nearly Doubling, to $920 Million
Skincare Glows, Too, at $203 Million
Table 1-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2004-2008e (in millions of dollars)
Ethnic Haircare Category Loses Share-Points, But Still Dominates
Ethnics’ Buys of General-Market HBC Reach $7.0 Billion in 2008
Table 1-2: U.S. Retail Dollar Purchases of General-Market HBC Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
Grand Total of Ethnic Spend on HBC = $9.5 Billion in 2008
Context
Ethnic HBC Sales Turned Bullish (2004-2008) After Waking Up(2001-2006)
World Beauty $$/U.S. Beauty $$/U.S. Ethnic HBC $$
Perspectives on Potential Target Markets: Prestige, Natural Food/HBC, Men’s HBC, Skincare
Factors in Future Growth
For Ethnic HBC, a Tricky Overview
Ethnic Population Growing Fast
Hispanics
African Americans
Asians
Other Groups
Table 1-3: Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)
Ethnic Spending Power Continues to Rocket
A Cycle of Reciprocity: From Ethnic-Specific to General-Market HBC, and Back Again
The Big Blur: Made-Over Retail Channels and Their Ethnic HBC Roles
Update: Will the Key to Marketing to Diverse Hispanic (or Asian) Cultures Ever Be Found?
Ethnics More Green-Minded Than Whites -- But Marketers and Natural Food/HBC Channel Drop the Ball
A Stressed National Economy Is Positive -- For Now
Projected Overall Market Sales
Ethnic HBC Market to Pass $3.3 Billion Milestone in 2012
Ethnic-Specific Haircare to Hit $1.7 Billion in 2012
Ethnic-Positioned Makeup Jetting to $1.4 Billion by 2012
Ethnic-Specific Skincare to Be Valued at $257 Million in 2012
Table 1-4: Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2008-2012 (in millions of dollars)
Summary of the Report
Trends in Product Categories
Ethnic Haircare Trends
Ethnic Makeup Trends
Ethnic Skincare Trends
Ethnic Consumers Quantified by Type of Product
Ethnic Consumers of Haircare Products Quantified
Ethnic Consumers of Makeup Products Quantified
Ethnic Consumers of Skincare Products Quantified
BIGresearch Data on Ethnic Purchasing of Organic HBC
Table 1-5: Shares of Consumers Who Buy Organic Health and Beauty Care Products, by Race, Hispanic Origin, and by Age Over or Under 35, 2008 (as of May)
Chapter 2: Trends and Opportunities
Highlights
Trends and Opportunities
Ethnic-Specific Was Not Dead, Only Resting
…Yet a Broader, Multicultural Stance Is the Ideal
Target Hispanics, Asians as They Assimilate and Acculturate
Ethnics More Green-Conscious Than Whites?! Yes!
Ethnic Hair, Beauty, and Table of Contents
Potential for Ethnic HBC in China, U.K., R-O-W
Chapter 3: The Ethnic Haircare Category
Highlights
The Products
Haircare Category Parameters
Characteristics of Ethnic Hair
African-American Hair
Hispanic Hair
Asian Hair
Even Afros Require Use of a Range of Products
Eight Ethnic Haircare Segments
Gentleness vs. Efficacy: Progress Has Been Made
Ethnic Haircare Category Size and Growth
Haircare Category Lumbers to $1.4 Billion in 2008
Re Two Key Segments: Preparations Tower over Wigs
Table 3-1: U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2004-2008e (in millions of dollars)
Relaxers, Conditioners, Stylers Dominate Ethnic Haircare
Table 3-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Segment, 2003-2007 (in millions of dollars)
Outlet Share: “B&Bs” Said to Have 50% of Ethnic-Specific Haircare Sales
Ethnics’ General-Market Purchases Hit $3.3 Billion in 2008
Table 3-3: U.S. Retail Dollar Purchases of General-Market Haircare Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
The Grand Total: Ethnics Spend $4.8 Billion on Haircare in 2008
Factors in Future Growth
Factors Echo Those in Overall Ethnic HBC Growth
Ethnic Haircare Can Benefit from Upscaling of America’s Tastes
Prestige, Natural/Organic Formulations Are Gentler -- If You Can Find Them
Upwardly Mobile or Not, African Americans Will Have the Same Hair Needs
Marketers Bank on Hispanic and Asian Assimilation
Projected Sales
Ethnic-Specific Haircare to Hit $1.7 Billion in 2012
Ethnic-Specific Hair Preps to Brush $1.5 Billion
Ethnic Wigs to Reach $242 Million
Table 3-4: Projected U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2008-2012 (in millions of dollars)
The Marketers
Hundreds of Ethnic-Specific Haircare Marketers, But Only 25 Notables
Most Ethnic Haircare Marketers Are Specialized in Some Way
Table of Ethnic Haircare Marketers and Brands
Table 3-5: Selected Ethnic Haircare Marketers and Their Brands, 2008
Brand Share
Special Note on Presentation of IRI Share Data
Three Marketers Lead Ethnic Subtotals in Five Haircare Segments
Table 3-6: Ethnic Brands' Share of All U.S. Mass-Retail* Dollar Sales of Haircare Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008
Ethnic Haircare Marketing and Product Trends
Natural, Natural, Natural -- and Green
Products for Women With Weaves a Mini-Trend
General-Market Products With African, Asian, Latin-American-
Sourced Ingredients
Table 3-7: Selected Introductions of Ethnic Haircare Products, by Marketer and Brand, 2007-2008
Consumer Advertising Positioning
The Purely Visual Ethnic Haircare Ad vs. the Advertorial…
Themes of Safety, Efficacy, and Convenience
Organic and Botanical Ingredients
Pride, Confidence, Etc.
Lots of Crossover Advertising
Ad Sources
Consumer Promotions
Some Couponing of Ethnic Haircare Products
Free Samples
A Promo Event Goes on Tour
A Styling Contest
Chapter 4: The Ethnic Makeup Category
Highlights
The Products
Scope of the Ethnic Makeup Category
Ethnic Skin Demands Makeup With Specific Chemistry
Hispanic Makeup Pumped by a Few Brands With Wall-Sets in Mass
Asian-Specific Makeup Still Rare, Except in Prestige
Ethnic Cosmetics Pioneers: Ms. Walden, Ms. Roberts, Mr. Johnson
Four Ethnic Cosmetics Segments: Face, Lip, Eye, Nail
Facial Makeup
Lipcolor
Eye Makeup
Nail Makeup
Ethnic Makeup Category Size and Growth
Makeup Sales Nearly Double, to $920 Million in 2008
Table 4-1: U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2004-2008e (in millions of dollars)
In Share of Sales by Segment, Eye Makeup Displaces Face Makeup
Table 4-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by Product Segment, 2003-2007
Ethnic Purchasing of General-market Makeup Tops $1.3 Billion
Table 4-3: U.S. Retail Dollar Purchases of General-Market Makeup Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
Ethnics’ Grand Total Spent on Any Makeup Approaches $2.3 Billion
Factors in Future Growth
Ethnic HBC Market’s Overall Trends Stir Makeup Category
A Little Interest from Major Marketers Goes a Long Away
Both Upscale and Value-Positionings Drive Ethnic Makeup Sales
Hispanic Women and Makeup Use -- Truth to the Stereotype?
Table 4-4: Indices of Makeup Purchase by U.S. White, African-American, Hispanic, and Asian Households, by Makeup Product Segment, 2007
When the U.S. Economy Tanks, We Buy Lipstick!
Projected Sales
Ethnic-Positioned Makeup Jetting to $1.4 Billion by 2012
Table 4-5: Projected U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2008-2012 (in millions of dollars)
The Marketers
Makeup Players Still the Smallest Ethnic-Specific Force
Again, Marketers Tend to Have Specialties
Table of Marketers and Brands
Table 4-6: Selected Ethnic Makeup Marketers and Their Brands, 2008
Brand Share
Special Note: How We Present IRI Data on Ethnic Makeup
Brands
Only Three Ethnic Marketers Rule 14 IRI Makeup Segments
Table 4-7: Ethnic Brands' Share of All U.S. Mass-Retail* Dollar Sales of Makeup Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008
Ethnic Makeup Marketing and Product Trends
Constant Line Revisions, Plus Temp/Promo/Seasonal Collections
Ethnic Makeup Increasingly Cosmeceutical
Ever More Use of Botanicals
Table 4-8: Selected Introductions of Ethnic Makeup Products, by Marketer and Brand, 2007-2008
Consumer Advertising Positioning
The Traditional Beauty-Shot Layout or…Lots of Words
The Glam Effect
Cosmeceutical Benefit
Crossing Over
Ad Examples Harvested from …
Consumer Promotions
Coupons
Taking It to the People
All of the Retail Price Fights AIDS
Chapter 5: The Ethnic Skincare Category
Highlights
The Products
Ethnic Skincare Category Defined
Two Distinct Segments: “Basic Skincare” & Shaving Products
African Americans’ Skincare Conditions/Concerns
Acne Keloidalis Nuchae
Ashiness
Keloid
Melanin Imbalances
Oiliness
Razor Bumps
Vitiligo
Hispanic Skincare Assortment Grows Ever So Slowly
Asians’ “Delicacy” of Skin
Skincare Products Regulated by FDA
Five Key Ingredients
Ethnic HBC Ingredients Also Used in General-market Versions
AHAs
Butters
Hydroquinone
Natural Oils
Other Botanicals
Five Controversial Ingredients
Health-Aware Ethnics Spot Allergens, Carcinogens, Irritants on Labels
Hydroquinone
Parabens
Phthalates
Propylene Glycol
Sodium Lauryl Sulfate (SLF)
Ethnic Skincare Category Size and Growth
Skincare Achieves a Glowing $203 Million in 2008
“Basic” Skincare Segment Rises to $156 Million
Shaving Products Jump to $47 Million
Table 5-1: U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2004-2008e (in millions of dollars)
Ethnics Spend $2.3 Billion on Mainstream Skincare Products
Table 5-2: U.S. Retail Dollar Purchases of General-Market Skincare Products by Hispanics, African Americans, and Asians, 2004-2008(in millions of dollars)
The Grand Total: Ethnics Buy $2.5 Billion Worth of Skincare Products
Factors in Future Growth
Overall Ethnic HBC Factors Play Role in Skincare Category Growth
Ethnic Skincare Gets More Attention From Retailers, Benefits from “Big Blur”
“But General-Market Products Meet Ethnic Skincare Needs!”
Update: The Potential in Hispanic, Asian, Male & Youth Audiences
Hispanics and Asians Not Clamoring for Their Own Skincare Products…
Ethnic Males Kind of a Question Mark
Ethnic Youth Largely Excluded from Skincare Gameplans
Projected Sales
Ethnic-Specific Skincare to Be Valued at $257 Million in 2012
Basic Skincare Segment to Tickle $200 Million
Shaving Segment Seen in Smooth Glide to $59 Million
Table 5-3: Projected U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2008-2012 (in millions of dollars)
The Marketers
Of Hundreds of Ethnic Skincare Firms, Very Few Stand Out in Mass
Mostly Specialists, Whether Large or Small, Public or Private
Table of Ethnic Skincare Marketers and Their Brands
Table 5-4: Selected Ethnic Skincare Marketers and Their Brands, 2008
Brand Share
Special Note: IRI Data on Ethnic Skincare Brands
Eight Ethnic Skincare Players Lead in Eight IRI Skincare Segments151
Table 5-5: Ethnic Brands' Share of All U.S. Mass-Retail* Dollar Sales of Skincare Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008
Ethnic Skincare Marketing and Product Trends
Here, Too, the Cutting Edge Is Natural, Organic, Exotic
Shea Butter Is the Star
Exotic Ethnic Ingredients Appearing in Lots of Mainstream Skincare Brands
Table 5-6: Selected Introductions of Ethnic Skincare Products, by Marketer and Brand, 2007-2008
Consumer Advertising Positioning
Beauty Shots of Lovely Dark Skin, With or Without Text
Advertorials
Clear, Even-Toned, Ash-Free Skin
Confidence and Romance
Ad Sources Include…
Consumer Promotions
Couponing of Ethnic Skincare Products
Sampling
Free or Discounted Merchandise
Meet a Pop Star
Chapter 6: The Competitive Situation
Highlights
The Competitive Situation
Pressures on Brands in Mass -- While Other Channels Blossom
Marketers Stay Ethnic-Specific, or Soften Positions
Several Notable Acquisitions
Eight Marketers Profiled
Competitive Profile: Alberto-Culver Co
Spin-off Whittles Net Sales Down to $1.5 Billion in Fiscal 2007
Good Progress in First Nine Months of FY2008
Alberto’s Ethnic Haircare Brand-Stable
Alberto Sticks to Value-Orientation
Value for Kids, Too
Soft & Beautiful Extended into Skincare Arena
Other Alberto Brands
Competitive Profile: Carol’s Daughter, Inc
Sales Estimated at Up to $30 Million
The Carol’s Daughter Explosion Had a Slow Buildup
Carol’s Daughter on HSN
Competitive Profile: GMP Capital Trust/ EdgeStone Capital
Partners, Inc./ Specialty Catalog Corp. (SCC)
GMP Revenues Speed Toward $500 Million in 2007
SCC Posts Sales of $61 Million
Especially Yours: Making Black Ladies Even More Beautiful
Other SCC Brands and Interests
Competitive Profile: L’Oréal SA
Sales of €17.1 Billion in 2007
First Half Bodes Tame Outlook for 2008
L’Oréal -- the World’s Largest Beauty Firm…
…And World’s Largest Ethnic Beauty Firm
L’Oréal’s Asian Connection
Distribution Fortified by Beauty Alliance, Maly’s West
Acquisitions
Competitive Profile: The Procter & Gamble Company
Net Sales Jump to $83.5 Billion in Fiscal 2008
P&G Owns Some of Planet’s Most Popular Brands
P&G’s Ethnic HBC Strategy: Plain Dealing for High Volume
P&G Hikes Prices
Three Marketers to Watch
A Diverse Trio
Ales Groupe
Global Goddess Beauty, Inc
Mirta de Perales, Inc
Chapter 7: Distribution and Retail
Highlights
Distribution
Traditional Four-Step, Plus DSD and Direct Sales Paths
P&G Makes Supply Chain Leaner and Meaner
At the Retail Level
“B&Bs” Account for Hefty Share of Ethnic HBC Retail Dollars
Margins, Assortments Still Improving, as Audience Is Recognized
Walgreen’s and the Dr. Jan Adams Debacle
Walgreen’s New The Face Shop Line from Korea
Retailer Focus: Sally Beauty Holdings, Inc.
A $2.5 Billion Company
Sally Beauty Both a Distribution and Retail Powerhouse
Retailer Focus: LVMH/Sephora
Revenues of €16.5 Billion in 2007
Outlook for 2008
Sephora Overview
The Ideal Mall Destination for a Rainbow Demographic
Sephora’s Venture With JCPenney
Chapter 8: The Consumer
Highlights
The U.S. Ethnic Population
Ethnic Sectors Growing Faster Than the Mainstream
Hispanics
African Americans
Asians
Other Groups
Table 8-1: Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)
About Simmons Data
What They Are…
…And How to Use Them
The Survey’s Overall Gauge
Marketing Regions Defined
Northeast
East Central
West Central
Southeast
Southwest
Pacific
Table 8-2: Projections of Numbers of U.S. Adults, by Demographic Factor, 2008 (In Thousands)
The Ethnic HBC Consumer: Haircare
Relaxer Use Continues Decline to 9.0 Million Ethnic Users
Table 8-3: U.S. Use of Hair Relaxers and Home Permanents, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Use of Three Relaxer Brands Skews to Low-Income Lifestyle
Table 8-4: Demographic Characteristics Most Favoring Use of Hair Relaxers/Home Perms, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
Nearly 24.0 Million Ethnics Use Styling Products
Table 8-5: U.S. Use of Styling Products/Hairdressings, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Ethnic Users of Hairspray Increase to 16.5 Million
Table 8-6: U.S. Use of Hairspray, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Ethnic Shampooers at 53.8 Million
Table 8-7: U.S. Use of Shampoo, by Race or Ethnicity, 2006-2008 (Adults, In Thousands; Recent 7 Days)
Ethnic Conditioner User-Force Thins to 33.1 Million
Table 8-8: U.S. Use of Hair Conditioner, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Dark & Lovely Conditioner Use Skews to the Less Affluent
Table 8-9: Demographic Characteristics Most Favoring Use of Hair Conditioner, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
More Hispanics Using Haircolor, As Everybody Else Uses Less
Table 8-10: U.S. Use of Haircolor, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
In Haircolor Use, Too, Dark & Lovely Favored by Low-Earners
Table 8-11: Demographic Characteristics Most Favoring Use of Haircolor, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
The Ethnic HBC Consumer: Makeup
Almost 25.4 Million Ethnics Use Lipstick/Lip Gloss
Table 8-12: U.S. Use of Lipstick and Lip Gloss, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)
Lipstick/Lip Gloss Use: Fashion Fair Skews Older, M.A.C. Skews Richer
Table 8-13: Demographic Characteristics Most Favoring Use of Lipstick/Lip Gloss, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
Foundation Has 17.5 Million Ethnic Users
Table 8-14: U.S. Use of Foundation Makeup, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Foundation Brands: Again, Fashion Fair for Older Women, M.A.C for the Well-Heeled
Table 8-15: Demographic Characteristics Most Favoring Use of Foundation Makeup, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
Almost 14.5 Million Ethnics Apply Blush
Table 8-16: U.S. Use of Blusher, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Fashion Fair Blusher’s Spotty Profile of Use
Table 8-17: Demographic Characteristics Most Favoring Use of Blusher, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
Ethnic Eye Shadow/Eyeliner/Eyebrow Pencil User-Base 19.5 Million Strong
Table 8-18: U.S. Use of Eye Shadow/Eye Liner/Eyebrow Pencil, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Ethnic Eye Shadow/Eyeliner/Eyebrow Pencil Brand Use: Fashion Fair vs. M.A.C
Table 8-19: Demographic Characteristics Most Favoring Purchase of Eye Shadow/Eye Liner/ Eyebrow Pencil, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)
Nearly 17.7 Million Ethnics Use Mascara
Table 8-20: U.S. Use of Mascara, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Ethnic Nail Polish Users Projected at 20.1 Million
Table 8-2: U.S. Use of Nail Polish, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
The Ethnic HBC Consumer: Skincare
Over 44.4 Million Ethnic Users of Moisturizers/Lotions
Table 8-22: U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Ethnic Users of Baby Oil Set at 26.7 Million
Table 8-23: U.S. Use of Baby Oil or Lotion, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
About 26.4 Million Ethnics Are Facial Cleanser Users
Table 8-24: U.S. Use of Facial Cleansing Creams, Lotions, and Gels, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Ethnic Body Wash Users Jump to 42.0 Million
Table 8-25: U.S. Use of Body Wash, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Surprise! Ethnics Using Suncare Products Pegged at 13.2 Million
Table 8-26: U.S. Use of Suntan Lotion, Sunscreen, and Sunless Tanning Preparations, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Ethnics Using Depilatories Climbs to 8.6 Million
Table 8-27: U.S. Use of Depilatories, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Ethnic Shave Cream Users Number 26.4 Million
Table 8-28: U.S. Use of Shaving Cream and Gel, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Aftershave/Cologne/Talc Has Ethnic User-Base of 23.2 Million
Table 8-29: U.S. Use/Purchase of Aftershave, Cologne, Talc, etc., by Race or Ethnicity, 2006-2008 (Adults, In Thousands)
Ethnic HBC Consumer Focus: Green-Consciousness
News Flash: Ethnics More Green-Minded Than Whites
BIGresearch Data on Ethnic Purchasing of Organic HBC
Table 8-30: Shares of Consumers Who Buy Organic Health and Beauty Care Products, by Race, Hispanic Origin, and by Age Over or Under 35, 2008
Consumer Focus: Where Blacks and Asians Shop for HBC
BIGresearch Data on Black and Asian Patronage of HBC Retailers
Table 8-31: Consumers' Most Preferred Retail Stores for HBC Shopping, by Race and Hispanic Origin, 2008
Appendix: Addresses of Selected Marketers

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