The U.S. Market for Emerging Ethnic Foods: Volume 3 in the series

Jun 1, 2003
100 Pages - Pub ID: LA797660
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Now that Mexican/Hispanic and Asian foods have made their way onto the mainstream U.S. menu, what ethnic foods will be next to win the hearts and palates of significant numbers of American consumers? The U.S. Market for Emerging Ethnic Foods looks at some contenders, including Caribbean and African cuisines, the cuisines of Mediterranean countries beyond Italy, and kosher and halal foods, which are attracting consumers beyond their core Jewish and Muslim markets.

This report examines trends for growth in each of these emerging segments. It analyzes consumer demographics and their current and projected impact on sales of ethnic foods. It provides up-to-date competitive profiles of marketers of both ethnic food products, and discusses the influence of the restaurant and foodservice business as a driver of retail trends.

The report, which is the third volume of the series, The U.S. Market for Ethnic Foods, also spotlights new products and current advertising trends, as well as future trends and opportunities for marketers of these products.

Volumes in the series are as follows:

The U.S. Market for Hispanic Foods: Volume 1 in the series, The U.S. Market for Ethnic Foods
The U.S. Market for Asian Foods: Volume 2 in the series, The U.S. Market for Ethnic Foods
The U.S. Market for Emerging Ethnic Foods: Volume 3 in the series, The U.S. Market for Ethnic Foods
The U.S. Market for Ethnic Foods: Volumes 1-3

Chapter 1: Executive Summary
  • Scope Of Methodology
  • Scope Of Report
  • Report Of Methodology
  • Note On Simmons Survey Data And Figures

What Are Emerging Cuisines?

  • Factors Feeding Into The Emerging Stream
  • Population And Immigration: Recent Trends
  • Figure 1-1: Region Of Last Residence Of Legal Immigrants, Percent Distribution By Decade
  • Figure 1-2: Favorite Ethnic Cuisines Of Adults Aged 55 And Older

Who’s Buying Ethnic Foods?

  • Ethnic Maturity, Mainstream Opportunity
  • First In Line For Ethnic Foods: 25-To-34-Year-Olds
  • Figure 1-3: Percentage Of Consumers Who Enjoy Authentic Foreign Foods, By Age Group
  • Asian Consumers Show Strong Interest
  • Ethnic Foods Rise In The West
  • Figure 1-4: Percentage Of Consumers Who Enjoy Authentic Foreign Foods, By Census Region
  • Sketches Of Ethnic-Foods Consumers

Up-And-Coming Cuisines

  • Indian
  • Mediterranean Beyond Italy
  • Middle Eastern
  • African
  • Caribbean
  • Hispanic Beyond Mexican: Peruvian

Kosher And Halal

  • The Core Markets
  • Movement Into The Mainstream
  • The Retail Response
  • Kosher Gets Exciting

Product Trends

  • Flavor Trends
  • The Hunt For High Impact
  • Craving Authenticity
  • Portability
  • Beverages
  • Rooiboos

Retail Strategies

  • Integration Vs. Segmentation
  • Fine-Tuned Formats
  • Catering To Kosher Consumers

The Foodservice Factor

  • The Rise Of Regional Cuisines
  • American As Ethnic
  • Vive La (Southern) France
  • Menus Bearing Fruit
  • The Caribbean Wave

Chapter 2: Defining Emerging Cuisines

  • Defining Emerging Cuisines
  • Factors Feeding Into The Emerging Stream
  • Population And Immigration: Recent Trends
  • Immigration By Region
  • Figure 2-1: Region Of Last Residence Of Legal Immigrants, Percent Distribution By Decade
  • Immigration By Country
  • Major Sources Of Legal Immigrants By Region And Country Of Birth, 2000
  • Asia
  • North America
  • Central And South America
  • Caribbean
  • Europe

Chapter 3: Who’s Buying Ethnic Foods?

  • Note On Simmons Survey Data And Figures
  • Ethnic Maturity, Mainstream Opportunity
  • First In Line For Ethnic Foods: 25-To-34-Year-Olds
  • Figure 3-1: Percentage Of Consumers Who Enjoy Authentic Foreign Foods, By Age Group
  • Figure 3-2: Percentage Of Consumers Who Enjoy Authentic Foreign Foods “A Lot”, By Age Group
  • Make Theirs Extra Spicy, Please
  • Figure 3-3: Percentage Of Consumers Who Prefer Foods Cooked With Lots Of Spices, By Age Group
  • Asian Consumers Show Strong Interest
  • Figure 3-4: Percentage Of Consumers Who Enjoy Authentic Foreign Foods, By Racial/Ethnic Origin
  • Ethnic Foods Rise In The West
  • Educated Palates
  • Figure 3-5: Percentage Of Consumers Who Enjoy Authentic Foreign Foods, By Census Region
  • Figure 3-6: Percentage Of Consumers Who Enjoy Authentic Foreign Foods, By Highest Level Of Education Completed
  • Rich In Enjoyment
  • Figure 3-7: Percentage Of Consumers Who Enjoy Authentic Foreign Foods, By Household Income
  • Sketches Of Ethnic-Foods Consumers

Chapter 4: Up-And-Coming Ethnic Food Segments

  • Indian
  • Indian May Be A Natural
  • Mediterranean Beyond Italy
  • Middle Eastern
  • African
  • Caribbean
  • Hispanic Beyond Mexican: Peruvian

Chapter 5: Kosher And Halal Foods: Tradition Meets Trend

  • What Do Kosher And Halal Mean?
  • The Core Markets
  • Movement Into The Mainstream
  • The Kosher Explosion
  • The Retail Response
  • Kosher Gets Exciting
  • New Product Offerings
  • Table 5-1: Fast Facts About The Kosher Market

Chapter 6: Product Trends In Ethnic Foods

  • Flavor Trends
  • The Hunt For High Impact
  • Craving Authenticity
  • Lifestyle Trends
  • Health Consciousness/Vegetarianism
  • Portability
  • Convenience
  • Major Points Of Entry For Marketers And Consumers
  • Beverages
  • Chai Variations
  • Rooiboos
  • Flavorings
  • Table 6-1: What The Experts Predict
  • Table 6-2: Selected Indian Products Introduced 2002-2003
  • Table 6-3: Selected Caribbean Products Introduced 2002-2003
  • Table 6-4: Selected African Products Introduced 2002-2003

Chapter 7: Retail Strategies

  • Integration Vs. Segmentation
  • Fine-Tuned Formats
  • Catering To Kosher Consumers
  • Connecting With Indian Shoppers
  • Best Practices For Courting Ethnic Consumers
  • The Online Channel
  • Ethnicgrocer.Com
  • Gotethnicfoods.Com

Chapter 8: The Foodservice Factor

  • The Rise Of Regional Cuisines
  • American As Ethnic
  • Vive La (Southern) France
  • Ordering Up Authenticity
  • Menus Bearing Fruit
  • The Caribbean Wave

Chapter 9: Trends And Opportunities

  • Trends
  • High-Impact Flavors
  • Coming Up: Caribbean
  • Indian Breads Rising
  • Regional Exploration
  • Seeking Authenticity
  • The Push For Portability
  • The Need For Convenience
  • Going Veggie
  • Opportunities
  • In Through The App Door
  • Follow The Regional Route
  • Drink Up
  • New Fusions
  • Take Fruit To Dinner
  • Middle Eastern To Go
  • Crunch Time
  • Hit The Street

Appendix: Addresses Of Selected Marketers

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