Convenience Foods Packaging and Serving Size Trends, Volume 3 in the Series, The U.S. Market for Convenience Foods

May 1, 2004
108 Pages - Pub ID: LA928716
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With convenience one of the overriding trends in the packaged foods industry, new forms and sizes of packaging are revolutionizing what it means to be convenient and taking the notion of convenience to ever greater heights. Grab-and-go soups, seasoned tuna salad in pouches, vacuum-packed steaks and chicken breasts, ready-to-brew coffee in pods—all these and more are changing the way Americans eat and cook.

In a unique new trend-based format developed by Packaged Facts, Convenience Foods Packaging and Serving Size Trends examines convenience packaging and serving size trends across a broad range of food categories, from prepared meals to snacks and beverages, covering the full range of storage temperatures (frozen, refrigerated, and shelf-stable) as well as different serving sizes, from single-serve portions and bite-size minis to family packs and resealable eat-now/eat-later options.

The report explores all areas of the convenience foods market, examining trends for growth, new product developments, and consumer attitudes and their current and projected impact on sales of convenience foods. It provides up-to-date case histories of industry-changing packaging innovations, including those from smaller, up-and-coming companies; spotlights new products and current distribution trends; and pinpoints trends and marketing opportunities. You’ll also benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.

The U.S. Market for Convenience Foods, Volumes 1-3
Convenience Foods Packaging and Serving Size Trends is the third of a three-part series on the convenience foods market, which also covers Frozen Meals and Appetizers/Snacks (Volume 2, April 2004) and Ready Meals and Side Dishes (Volume 1, March 2004). An Executive Overview of all three volumes will be available to purchasers of the three-volume set upon publication of the final volume, providing a cross-comparison of opportunities and competition in these inter-related sectors of the convenience foods market.

Report Methodology
The information in The U.S. Market for Convenience Foods is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the convenience food market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

This series looks at every segment of the convenience food market, examining trends for growth and projecting sales of products through 2008. It analyzes consumer demographics and attitudes and their current and projected impact on sales of convenience foods. It provides up-to-date competitive profiles of marketers of these foods - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the convenience food industry.

You’ll also benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.

Chapter 1: Executive Summary
  • Scope and Methodology
    • Scope of Report
    • Report Methodology

  • Market Trends and Drivers
    • Kids and Teenagers a Driving Force
    • Cooking Trends
    • Meals or Snacks?
    • Consumers Paying More for Convenience
    • Expanding Distribution

  • Competitive Trends
    • Competing on Convenience
    • Large Companies Have the Edge
    • The Importance of Being Smaller
    • Marketing as Child’s Play
    • Marketers Spend More Than $350 Million on Advertising

  • Packaging and Serving Size Trends
    • Portable Cups for Eating On-the-Go
    • Squeezable Tubes
    • Retort Pouches Beginning to Go Mainstream
    • Aseptic Food Packages Coming of Age
    • Easy-Open Cans
    • Resealable Packaging
    • Stand-Up Pouches
    • Serving Size Trends

  • Consumer Trends
    • Overview of Purchasing Patterns

Chapter 2: Market Trends

  • Market Definition
    • Focus on Retail Market
    • Trends Cross Product Categories

  • Market Trends and Drivers
    • Kids and Teenagers a Driving Force
    • Table 2-1: Projected U.S. Population by Age Bracket, 2000-2010 (in thousands)
    • Cooking Trends
    • Time-Pressed Parents Have Less Time to Cook
    • Fewer Meals Being Eaten at Home
    • More Ready-to-Use Foods on Hand
    • Parameters for Convenience
    • Meals or Snacks?
    • Consumers Paying More for Convenience
    • Packaging and Technological Advances Fueling Growth
    • The Case for Case-Ready Meats
    • Expanding Distribution
    • Package Sizes Accommodate Different Family Situations and Retail Channels
    • Convenience Store Trends
    • Warehouse Club Trends
    • Vending Machine Trends
    • Natural Food Store Trends

Chapter 3: Competitive Trends

  • Overview
    • Competing on Convenience
    • Large Companies Have the Edge
    • The Importance of Being Smaller
    • Marketing as Child’s Play
    • Meals and Side Dishes
    • Prepared Meal Components
    • Dairy and Deli Products
    • Condiments
    • Cereal and Cereal Bars
    • Snacks and Desserts
    • Beverages
    • Coffee Pods

  • Advertising and Promotion Trends
    • Marketers Spend More Than $350 Million on Advertising
    • Nestlé and Kraft Lead Advertisers
    • Advertising Positioning
    • Advertising Linked to Marketing and Promotions

  • Competitor Focus: Campbell Soup Co.
    • Corporate Background
    • Soup Business Shifts from Condensed to Ready-to-Serve
    • M’m! M’m! Good! To Go
    • Campbell’s Line and Swanson Broths Go Convenient
    • Pepperidge Farm Minis Driving Cookie Growth

  • Competitor Focus: ConAgra Foods, Inc.
    • Corporate Background
    • Homestyle Bakes Dinner Kits Face Competition
    • Chef Boyardee Deep Dish Meals
    • Hunt’s Pioneers Pudding Snacks in Single Cups, Squeeze Tubes

  • Competitor Focus: Del Monte Foods Co.
    • Corporate Background
    • StarKist Pioneers Tuna in a Pouch
    • Tuna Creations Expands Tuna Franchise

  • Competitor Focus: General Mills, Inc.
    • Corporate Background
    • An Innovative Packager
    • Go-Gurt and Nouriche Redefine Yogurt Category
    • Raising the Bar
    • Pillsbury Freezer-to-Oven Buscuits in Pouches

  • Competitor Focus: Mars, Inc.
    • Corporate Background
    • Uncle Ben’s Bowls ‘Em Over
    • Uncle Ben’s Ready Rice Ready in 90 Seconds

  • Competitor Focus: Procter & Gamble Co.
    • Corporate Background
    • Home Café Aiming to Replace Drip Coffeemakers
    • Switching to Plastic Coffee Cans
    • Pringles Potato Crisps

Chapter 4: Packaging and Serving Size Trends

  • Packaging Trends
    • Portable Cups for Eating On-the-Go
    • Squeezable Tubes
    • Vacuum Packs and Cook-in-Package Films for Fresh Foods
    • Retort Pouches Beginning to Go Mainstream
    • Aseptic Food Packages Coming of Age
    • Easy-Open Cans
    • Resealable Packaging
    • Reusable Decorative Packaging
    • Stand-Up Pouches
    • New Gallon Milk Packaging
    • Versatile Cooking Trays
    • Environmentally Friendly Packaging

  • Serving Size Trends
    • Bite-Sizes and Minis
    • Downsizing
    • “Supersize Me!”
    • Single-Serve, Couples, and Family Sizes
    • “Portionability”
    • Multi-Pack Packaging
    • Table 4-1: Selected Marketers and Brands of Convenience Foods and Key New Packaging Introductions, 2002-2004

Chapter 5: Consumer Trends

  • Consumer Purchasing Patterns
    • Note on Simmons Survey Data and Figures
    • Overview of Purchasing
    • Table 5-1: Adult Purchasing of Convenience Foods with Special Packaging or Portion Size Attributes, 2003 (% of U.S. households)
    • Age Patterns
    • Table 5-2a: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Age Bracket of Purchaser, 2003 (U.S. adults)
    • Table 5-2b: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Age Bracket of Purchaser, 2003 (U.S. adults)
    • Blacks a Top Demographic
    • Table 5-3: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Ethnic Group, 2003 (U.S. adults)
    • Regional Preferences Depend on Product and Brand
    • Table 5-4: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Region, 2003 (U.S. adults)
    • Socioeconomic Levels Also Vary
    • Table 5-5: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Educational Attainment, 2003 (U.S. adults)
    • Table 5-6: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Employment Status, 2003 (U.S. adults)
    • Table 5-7a: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Household Income Bracket, 2003 (U.S. adults)
    • Table 5-7b: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Household Income Bracket, 2003 (U.S. adults)
    • Larger Households More Likely to Use Pringles, Singles and Divorced People More Likely to Use Frozen Foods and Lunch Kits
    • Table 5-8: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Marital Status, 2003 (U.S. adults)
    • Table 5-9: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Household Size, 2003 (U.S. adults)
    • Table 5-10: Purchasing Indices for Convenience Foods with Special Packaging or Portion Size Attributes: By Presence of Children by Age, 2003 (U.S. adults)

  • Consumer Trends
    • What Consumers Want

Chapter 6: Looking Ahead

  • Trends and Opportunities
    • Packaging Innovations Require Commitment
    • Needs Improvement: Easy-Open and Reclosability
    • Retort Pouches with Resealable Zipper Closings
    • The FlexiBowl Stand-Up Pouch
    • Cooler Packs
    • Looking Abroad
    • Reaching the Untapped Hispanic Market

Appendix: Addresses of Selected Marketers

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