Multicultural Market Reports

(50 Reports)  

Find the information you need on multicultural consumers. The Packaged Facts collection of market research reports provides insights into consumer trends, opportunities, and marketing strategies. Specifics on market share, segmentation, size, and growth of the US multicultural market are also featured. You'll find the latest information on Asian Americans, Hispanic Americans, African Americans, and more.

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Title Publishedsort descending Price
Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition
There is good reason to be optimistic about ethnic hair, skin, and cosmetics products in the United States, and for marketers to be ramping up in new products and marketing campaigns now rather than later. With the rapid expansion of racial and ethnic minorities in the U.S. over the  |  more...
Jun 8, 2012 $3,195.00
African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked
Despite a constant search for new revenue and clients, the credit, debit and prepaid card industries have largely overlooked the African American market as an attractive segment. The recent and understandable enthusiasm for the opportunities afforded by the Hispanic market has eclipsed the strong growth potential of the 37.5 million  |  more...
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Sep 1, 2007 $3,000.00
African American Market in the U.S.
This new Packaged Facts report provides an in-depth analysis of the attitudes and behavior of African-American consumers. With a population exceeding 38 million and with buying power projected to exceed $1.1 trillion in 2012, African Americans remain a crucial part of the American consumer economy. The report highlights  |  more...
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Feb 1, 2008 $3,850.00
The Kids and Tweens Market in the U.S., 9th Edition
This completely new Packaged Facts report provides a comprehensive look at the 36 million young consumers in the 3- to 11-year-old age group. Today’s kids and tweens are on the cutting edge of the digital generation. They move seamlessly from sitting in front of Saturday morning TV to  |  more...
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Aug 1, 2008 $3,850.00
The U.S. Hispanic Market: Looking to the Future, 4th Edition
The U.S. Hispanic Market: Looking to the Future The explosive growth of the U.S. Hispanic market over the past two decades has been fueled by a massive influx of Latino immigrants in search of the American dream. As time goes on, however, a greater and greater  |  more...
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Oct 1, 2003 $2,625.00
The U.S. Hispanic Market, 6th Edition
This completely new Packaged Facts report analyzes the consumer attitudes and behavior of the 41 million Hispanics in the United States, who will account for nearly one-sixth of the U.S. population by 2010. The report begins with chapters analyzing key characteristics of the Hispanic population, such as projected growth  |  more...
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Oct 1, 2005 $2,625.00
The Hispanic Market
This updated report focuses on the fast-growing Hispanic market - one of the most influential market segments in the United States. The report includes an in-depth demographic analysis of the Hispanic population that includes the latest available data on income, educational attainment, occupational  |  more...
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Jun 1, 1999 $2,062.50
The African American Market
This completely revised Packaged Facts report analyzes the African American market, still the largest minority population segment in the United States. The report offers a thorough demographic analysis of the African American population based upon the most recent available data on income, occupation, education and other important economic and social  |  more...
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Dec 1, 1999 $2,062.50
The U.S. Hispanic Market
This completely new Packaged Facts report provides a timely analysis of the consumer market created by the 35.3 million Hispanics living in the United States, who now make up the largest minority population segment in the country. The report begins by using the latest available data from Census  |  more...
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Sep 1, 2001 $1,399.00
The U.S. African American Market
This new Packaged Facts report provides an up-to-date assessment of the African American consumer market, which includes more than 36.4 million Americans who identified as African Americans in Census 2000. The report uses Census 2000 data and a wide variety of other current research to analyze key demographic  |  more...
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Jan 1, 2002 $1,500.00
MarketLooks: The U.S. Hispanic Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Hispanic Market Published: September 2001  |  more...
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Sep 1, 2001 $399.00
The U.S. Market for Ethnic HBC: Hair Care, Skin Care, Color Cosmetics
The combined market for ethnic haircare, color cosmetic, and skincare products is valued at $1.6 billion, and will grow to $1.9 billion by 2006. Major marketers and small ethnic specialists alike are targeting the prime ethnic population, African Americans, as well as Hispanics and Asians. It is clear  |  more...
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May 1, 2002 $1,500.00
MarketLooks: The U.S. African American Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. African American Market Published: January 2002  |  more...
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Jan 1, 2002 $399.00
MarketLooks: The U.S. African American Market: The Women's Segment
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. African American Market Published: January 2002  |  more...
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Jan 1, 2002 $399.00
MarketLooks: The U.S. Market for Ethnic HBC: Haircare, Color Cosmetics, Skincare
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Market for Ethnic HBC: Haircare, Color Cosmetics, Skincare Published: May 2002  |  more...
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May 1, 2002 $399.00
Market Trends: Hispanic Americans and the Automobile Industry
Market Trends: Hispanic Americans and the Automobile Industry , a new report from Packaged Facts, discusses product and marketing strategies by the automobile industry, examines population and immigration trends among Hispanic Americans, delves into the attitudes and perceptions Hispanics have regarding automobiles, and addresses marketing strategies that the industry has adopted  |  more...
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Sep 1, 2003 $1,121.00
Market Trends: Hispanic-Americans and Food
Market Trends: Hispanic Americans and Food Bigger families. More money spent, on average, on food shopping. A higher propensity for buying fresh meats, produce and dairy products. Greater emphasis on “cooking from scratch.” All these factors - plus an estimated collective budget of $55 billion for  |  more...
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Jun 1, 2003 $862.00
The U.S. African-American Market, 5th Edition
This new Packaged Facts report provides an in-depth analysis of African American consumers, who now number more than 37 million. Now in its 5th edition, the report contains an overview of demographic trends within the African American population, including population growth and employment patterns. A series of chapters  |  more...
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Jan 1, 2004 $2,625.00
The U.S. Multicultural Women Market
This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social  |  more...
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Jul 1, 2004 $2,625.00
The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An Industry Gets a Makeover , 4th Edition
It is time to look at the $1.5 billion ethnic HBC market in new ways -- time to include general-market products re-positioned to African Americans, Hispanics and Asians; time to recognize that a third of Blacks have moved out of the inner city to adopt “mainstream” suburban lifestyles; time to  |  more...
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Jun 1, 2004 $2,250.00
The U.S. Market for Hispanic Foods and Beverages, 2nd Edition
The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream Mexican” foods as part of American culture. This segment continues to attract new Hispanic food users while the increasingly popular Latin  |  more...
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Nov 1, 2004 $2,250.00
MarketLooks: Ethnic HBC Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An  |  more...
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Jun 1, 2004 $299.00
MarketLooks: Multicultural Women
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Multicultural Women Market Published:  |  more...
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Jul 1, 2004 $299.00
Ethnic Health and Beauty Care Products in the U.S., 7th Edition
No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of  |  more...
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Mar 1, 2010 $3,195.00
The U.S. Urban Youth Trendsetters Market: Tapping the Power of the Hip-Hop Mindset and Culture
The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle is an innovative, new Packaged Facts report that analyzes the consumer choices made by the 24 million 15- to 29-year-olds who connect with hip-hop music and affiliate with hip-hop culture. The report conclusively shows  |  more...
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Mar 1, 2006 $2,800.00
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