Multicultural Market Reports

Find the information you need on multicultural consumers. The Packaged Facts collection of market research reports provides insights into consumer trends, opportunities, and marketing strategies. Specifics on market share, segmentation, size, and growth of the US multicultural market are also featured. You'll find the latest information on Asian Americans, Hispanic Americans, African Americans, and more.

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Title	Published	Price
Ethnic Hair, Beauty and Cosmetics Products in the U.S., 7th Edition No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of  |  more... Search inside this report	Mar 1, 2010	$3,995.00
U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama and Sonia Sotomayor were not only icons for multicultural women of their own generation in  |  more... Buy by the section | Search inside this report	Sep 1, 2009	$3,850.00
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers. The impact  |  more... Buy by the section | Search inside this report	Mar 1, 2009	$3,850.00
Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition Packaged Facts conservatively estimates that the U.S. retail market for ethnic-specific haircare, makeup, and skincare products is continuing to post strong growth in 2008 -- close to 7% -- and will finish the year at nearly $2.6 billion. Estimating the amounts that ethnic consumers spend on general-market HBC involves  |  more... Buy by the section | Search inside this report	Nov 1, 2008	$3,300.00
The Kids and Tweens Market in the U.S., 9th Edition This completely new Packaged Facts report provides a comprehensive look at the 36 million young consumers in the 3- to 11-year-old age group. Today’s kids and tweens are on the cutting edge of the digital generation. They move seamlessly from sitting in front of Saturday morning TV to  |  more... Buy by the section | Search inside this report	Aug 1, 2008	$3,850.00
African American Market in the U.S. This new Packaged Facts report provides an in-depth analysis of the attitudes and behavior of African-American consumers. With a population exceeding 38 million and with buying power projected to exceed $1.1 trillion in 2012, African Americans remain a crucial part of the American consumer economy. The report highlights the  |  more... Buy by the section | Search inside this report	Feb 1, 2008	$3,850.00
African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked Despite a constant search for new revenue and clients, the credit, debit and prepaid card industries have largely overlooked the African American market as an attractive segment. The recent and understandable enthusiasm for the opportunities afforded by the Hispanic market has eclipsed the strong growth potential of the 37.5 million  |  more... Search inside this report	Sep 1, 2007	$3,000.00
The U.S. Market for Hispanic Foods and Beverages Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples such as #1 Hispanic brand Goya  |  more... Buy by the section | Search inside this report	Aug 1, 2007	$3,000.00
Latin on the Menu: The U.S. Foodservice Market for Hispanic Foods Hispanic food has come a long way from bean burritos and Spanish rice. Latin is the fastest-growing ethnic food category in the U.S., splitting in the last 15 years like a well-chosen growth stock into more than 30 sub-sectors of foodservice cuisine, with more brands, new product introductions and restaurant  |  more... Buy by the section | Search inside this report	Oct 1, 2006	$2,400.00
Where Hispanics Live and Where They're From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior Where Hispanics Live and Where They’re From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior, a new report from Packaged Facts, draws upon the Simmons National Hispanic Consumer Survey to provide an in-depth analysis of Hispanic consumers across regions and leading metropolitan markets. The report  |  more... Buy by the section | Search inside this report	Oct 1, 2006	$2,800.00
Hispanic Americans and Credit Cards With slower growth and a saturated market, credit card marketers are increasingly looking to expand their consumer base with new sources of new revenue. At 42.7 million, the Hispanic population in the United States presents tremendous opportunity for credit card marketers to offer products and services. Not only is this  |  more... Search inside this report	Sep 1, 2006	$1,596.00
The U.S. Urban Youth Trendsetters Market: Tapping the Power of the Hip-Hop Mindset and Culture The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle is an innovative, new Packaged Facts report that analyzes the consumer choices made by the 24 million 15- to 29-year-olds who connect with hip-hop music and affiliate with hip-hop culture. The report conclusively shows  |  more... Buy by the section | Search inside this report	Mar 1, 2006	$2,800.00
The U.S. Hispanic Market, 6th Edition This completely new Packaged Facts report analyzes the consumer attitudes and behavior of the 41 million Hispanics in the United States, who will account for nearly one-sixth of the U.S. population by 2010. The report begins with chapters analyzing key characteristics of the Hispanic population, such as projected growth  |  more... Buy by the section | Search inside this report	Oct 1, 2005	$2,625.00
The U.S. Market for Hispanic Foods and Beverages, 2nd Edition The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream Mexican” foods as part of American culture. This segment continues to attract new Hispanic food users while the increasingly popular Latin  |  more... Buy by the section | Search inside this report	Nov 1, 2004	$2,250.00
MarketLooks: Multicultural Women MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Multicultural Women Market Published: July 2004  |  more... Search inside this report	Jul 1, 2004	$299.00
Market Trends: The Ethnic Male Personal Care Market After thirty years of anticipation, the men’s grooming market is finally starting to blossom, as men become less self-conscious and more knowledgeable about a range of personal care products. Ethnic men, a force of at least 84 million, are party to the trend, too, and alone yield over $1.4  |  more... Buy by the section | Search inside this report	Jul 1, 2004	$1,495.00
The U.S. Multicultural Women Market This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social  |  more... Buy by the section | Search inside this report	Jul 1, 2004	$2,625.00
MarketLooks: Ethnic HBC Market MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An Industry Gets a  |  more... Search inside this report	Jun 1, 2004	$299.00
The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An Industry Gets a Makeover , 4th Edition It is time to look at the $1.5 billion ethnic HBC market in new ways -- time to include general-market products re-positioned to African Americans, Hispanics and Asians; time to recognize that a third of Blacks have moved out of the inner city to adopt “mainstream” suburban lifestyles; time to  |  more... Buy by the section | Search inside this report	Jun 1, 2004	$2,250.00
MarketLooks:The U.S. African American Market MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. African American Market, 5th Edition Published: Jan. 2003  |  more... Search inside this report	Feb 1, 2004	$299.00
The U.S. African-American Market, 5th Edition This new Packaged Facts report provides an in-depth analysis of African American consumers, who now number more than 37 million. Now in its 5th edition, the report contains an overview of demographic trends within the African American population, including population growth and employment patterns. A series of chapters  |  more... Buy by the section | Search inside this report	Jan 1, 2004	$2,625.00
MarketLooks:The U. S. Hispanic Market MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U. S. Hispanic Market: Looking to the Future, 4th Edition Published: September 2003  |  more... Search inside this report	Oct 1, 2003	$299.00
The U.S. Hispanic Market: Looking to the Future, 4th Edition The U.S. Hispanic Market: Looking to the Future The explosive growth of the U.S. Hispanic market over the past two decades has been fueled by a massive influx of Latino immigrants in search of the American dream. As time goes on, however, a greater and greater percentage of  |  more... Buy by the section | Search inside this report	Oct 1, 2003	$2,625.00
Market Trends: Hispanic-Americans and Financial Services Market Trends: Hispanic Americans and Financial Services a new report from Packaged Facts, offers marketers and retailers alike an in-depth look at the banking, investment and loan patterns among Hispanic Americans. It discusses new products and product strategies by large and smaller financial services companies, examines population and immigration trends  |  more... Search inside this report	Sep 1, 2003	$1,121.00
Market Trends: Hispanic Americans and the Automobile Industry Market Trends: Hispanic Americans and the Automobile Industry , a new report from Packaged Facts, discusses product and marketing strategies by the automobile industry, examines population and immigration trends among Hispanic Americans, delves into the attitudes and perceptions Hispanics have regarding automobiles, and addresses marketing strategies that the industry has adopted  |  more... Search inside this report	Sep 1, 2003	$1,121.00
Title	Published	Price

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