Multicultural Market Reports

Find the information you need on multicultural consumers. The Packaged Facts collection of market research reports provides insights into consumer trends, opportunities, and marketing strategies. Specifics on market share, segmentation, size, and growth of the US multicultural market are also featured. You'll find the latest information on Asian Americans, Hispanic Americans, African Americans, and more.

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Published: Sep 9, 2016 | Price: $3,995.00
African-Americans: Demographic and Consumer Spending Trends, 10th EditionNow in its 10th edition, this report analyzes consumer spending and demographic trends for the African-American population in the United States. Packaged Facts defines the African-American population as including individuals...
Published: Nov 11, 2015 | Price: $3,500.00
Millennial Parents in the U.S. Millennial Parents in the U.S. analyzes the complex world of the more than 20 million 18- to 34-year-olds who are raising children. and highlights the implications for marketers. One consideration is that the demographic and social profile of Millennial parents...
Published: Jun 8, 2012 | Price: $3,195.00
With the rapid expansion of racial and ethnic minorities in the U.S. over the next ten years, ethnic health and beauty care product (EHBC) marketers have a fast growing target market. During 2010, the EHBC market posted growth of nearly 13%, and during 2011 the market continued to advance at a...
Published: May 1, 2010 | Price: $3,080.00
As consumer confidence and economic optimism slowly returned in the first half of 2010, marketers and market researchers differed sharply over whether the price-conscious consumer who dominated the marketplace during the Great Recession would prove to be a temporary aberration or a permanent...
Published: Mar 1, 2010 | Price: $3,195.00
No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent...
Published: Sep 1, 2009 | Price: $2,464.00
Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama and Sonia Sotomayor were not only icons for multicultural women of their own generation in...
Published: Mar 1, 2009 | Price: $3,030.00
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers....
Published: Nov 1, 2008 | Price: $2,640.00
Packaged Facts conservatively estimates that the U.S. retail market for ethnic-specific haircare, makeup, and skincare products is continuing to post strong growth in 2008 -- close to 7% -- and will finish the year at nearly $2.6 billion. Estimating the amounts that ethnic consumers spend on...
Published: Aug 1, 2008 | Price: $3,850.00
This completely new Packaged Facts report provides a comprehensive look at the 36 million young consumers in the 3- to 11-year-old age group. Today’s kids and tweens are on the cutting edge of the digital generation. They move seamlessly from sitting in front of Saturday morning TV to...
Published: Feb 1, 2008 | Price: $3,850.00
This new Packaged Facts report provides an in-depth analysis of the attitudes and behavior of African-American consumers. With a population exceeding 38 million and with buying power projected to exceed $1.1 trillion in 2012, African Americans remain a crucial part of the American consumer...
Published: Sep 1, 2007 | Price: $3,000.00
Despite a constant search for new revenue and clients, the credit, debit and prepaid card industries have largely overlooked the African American market as an attractive segment. The recent and understandable enthusiasm for the opportunities afforded by the Hispanic market has eclipsed the strong...
Published: Aug 1, 2007 | Price: $3,000.00
Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples...
Published: Jun 1, 2007 | Price: $3,500.00
The Teens Market in the U.S., a new Packaged Facts report, provides a comprehensive analysis of the consumer behavior of the 26 million 12- to 17-year-olds who comprise the teens market. With an aggregate income of $80 billion, teens represent an important consumer segment in their own right. ...
Published: Oct 1, 2006 | Price: $2,800.00
Where Hispanics Live and Where They’re From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior, a new report from Packaged Facts, draws upon the Simmons National Hispanic Consumer Survey to provide an in-depth analysis of Hispanic consumers across...
Published: Oct 1, 2006 | Price: $2,400.00
Hispanic food has come a long way from bean burritos and Spanish rice. Latin is the fastest-growing ethnic food category in the U.S., splitting in the last 15 years like a well-chosen growth stock into more than 30 sub-sectors of foodservice cuisine, with more brands, new product introductions and...
Published: Sep 1, 2006 | Price: $1,596.00
With slower growth and a saturated market, credit card marketers are increasingly looking to expand their consumer base with new sources of new revenue. At 42.7 million, the Hispanic population in the United States presents tremendous opportunity for credit card marketers to offer products and...
Published: Mar 1, 2006 | Price: $2,800.00
The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle is an innovative, new Packaged Facts report that analyzes the consumer choices made by the 24 million 15- to 29-year-olds who connect with hip-hop music and affiliate with hip-hop culture. The report...
Published: Oct 1, 2005 | Price: $2,625.00
This completely new Packaged Facts report analyzes the consumer attitudes and behavior of the 41 million Hispanics in the United States, who will account for nearly one-sixth of the U.S. population by 2010. The report begins with chapters analyzing key characteristics of the Hispanic population,...
Published: Nov 1, 2004 | Price: $2,250.00
The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream Mexican” foods as part of American culture. This segment continues to attract new...
Published: Jul 1, 2004 | Price: $2,625.00
This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural...
Published: Jul 1, 2004 | Price: $299.00
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Multicultural Women Market Published: July...
Published: Jul 1, 2004 | Price: $1,495.00
After thirty years of anticipation, the men’s grooming market is finally starting to blossom, as men become less self-conscious and more knowledgeable about a range of personal care products. Ethnic men, a force of at least 84 million, are party to the trend, too, and alone yield over $1.4...
Published: Jun 1, 2004 | Price: $2,250.00
It is time to look at the $1.5 billion ethnic HBC market in new ways -- time to include general-market products re-positioned to African Americans, Hispanics and Asians; time to recognize that a third of Blacks have moved out of the inner city to adopt “mainstream” suburban lifestyles;...
Published: Jun 1, 2004 | Price: $299.00
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Market for Ethnic Cosmetics, Hair Care...
Published: Feb 1, 2004 | Price: $299.00
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. African American Market, 5th...
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