Multicultural Market Reports
(48 Reports)
Find the information you need on multicultural consumers. The Packaged Facts collection of market research reports provides insights into consumer trends, opportunities, and marketing strategies. Specifics on market share, segmentation, size, and growth of the US multicultural market are also featured. You'll find the latest information on Asian Americans, Hispanic Americans, African Americans, and more.
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African American Market in the U.S.
This new Packaged Facts report provides an in-depth analysis of the attitudes and behavior of African-American consumers. With a population exceeding 38 million and with buying power projected to exceed $1.1 trillion in 2012, African Americans remain a crucial part of the American consumer economy.
The report highlights the
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Feb 1, 2008
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$3,850.00
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African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked
Despite a constant search for new revenue and clients, the credit, debit and prepaid card industries have largely overlooked the African American market as an attractive segment. The recent and understandable enthusiasm for the opportunities afforded by the Hispanic market has eclipsed the strong growth potential of the 37.5 million
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Sep 1, 2007
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$3,000.00
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The U.S. Market for Hispanic Foods and Beverages
Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples such as #1 Hispanic brand Goya
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Aug 1, 2007
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$3,000.00
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Latin on the Menu: The U.S. Foodservice Market for Hispanic Foods
Hispanic food has come a long way from bean burritos and Spanish rice. Latin is the fastest-growing ethnic food category in the U.S., splitting in the last 15 years like a well-chosen growth stock into more than 30 sub-sectors of foodservice cuisine, with more brands, new product introductions and restaurant
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Oct 1, 2006
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$3,000.00
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Where Hispanics Live and Where They're From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior
Where Hispanics Live and Where They’re From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior, a new report from Packaged Facts, draws upon the Simmons National Hispanic Consumer Survey to provide an in-depth analysis of Hispanic consumers across regions and leading metropolitan markets. The report
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Oct 1, 2006
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$3,500.00
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Hispanic Americans and Credit Cards
With slower growth and a saturated market, credit card marketers are increasingly looking to expand their consumer base with new sources of new revenue. At 42.7 million, the Hispanic population in the United States presents tremendous opportunity for credit card marketers to offer products and services. Not only is this
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Sep 1, 2006
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$1,995.00
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Asian Americans in the U.S.
Asian Americans in the U.S., an all-new Packaged Facts report, provides a comprehensive analysis of the consumer attitudes and behavior of the nearly 13 million Asian Americans in the United States, who wield more per capita buying power than any other multicultural population segment. The first section of the
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Aug 1, 2006
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$3,500.00
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The U.S. Urban Youth Trendsetters Market: Tapping the Power of the Hip-Hop Mindset and Culture
The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle is an innovative, new Packaged Facts report that analyzes the consumer choices made by the 24 million 15- to 29-year-olds who connect with hip-hop music and affiliate with hip-hop culture. The report conclusively shows
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Mar 1, 2006
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$3,500.00
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The U.S. African-American Market, 6th Edition
The U.S. African American Market, the 6th edition of this Packaged Facts report, analyzes the consumer behavior and attitudes of the 38 million African American consumers, who have approximately the same purchasing power as Hispanics in the United States and wield robust purchasing power in many major metropolitan markets.
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Jan 1, 2006
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$3,500.00
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The U.S. Hispanic Market, 6th Edition
This completely new Packaged Facts report analyzes the consumer attitudes and behavior of the 41 million Hispanics in the United States, who will account for nearly one-sixth of the U.S. population by 2010. The report begins with chapters analyzing key characteristics of the Hispanic population, such as projected growth
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Oct 1, 2005
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$3,500.00
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The U.S. Market for Hispanic Foods and Beverages, 2nd Edition
The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream Mexican” foods as part of American culture. This segment continues to attract new Hispanic food users while the increasingly popular Latin
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Nov 1, 2004
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$3,000.00
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MarketLooks: Multicultural Women
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Multicultural Women Market
Published: July 2004
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Jul 1, 2004
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$399.00
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Market Trends: The Ethnic Male Personal Care Market
After thirty years of anticipation, the men’s grooming market is finally starting to blossom, as men become less self-conscious and more knowledgeable about a range of personal care products. Ethnic men, a force of at least 84 million, are party to the trend, too, and alone yield over $1.4
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Jul 1, 2004
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$1,995.00
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The U.S. Multicultural Women Market
This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social
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Jul 1, 2004
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$3,500.00
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MarketLooks: Ethnic HBC Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Ethnic Cosmetics, Hair Care and
Beauty Products: An Industry Gets a
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Jun 1, 2004
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$399.00
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The U.S. Hispanic Mom Market
Hispanic women lead the Mom Market in many ways
growth, birth rates, family size and more. As leaders they are an important segment for marketers to understand. Drawing from proprietary qualitative research this report looks at Latina Moms in the U.S. today and her thoughts on
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Jun 1, 2004
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$1,995.00
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MarketLooks:The U.S. African American Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. African American Market, 5th Edition
Published: Jan. 2003
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Feb 1, 2004
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$399.00
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The U.S. African-American Market, 5th Edition
This new Packaged Facts report provides an in-depth analysis of African American consumers, who now number more than 37 million. Now in its 5th edition, the report contains an overview of demographic trends within the African American population, including population growth and employment patterns. A series of chapters
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Jan 1, 2004
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$3,500.00
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The U.S. Hispanic Market: Looking to the Future, 4th Edition
The U.S. Hispanic Market: Looking to the Future
The explosive growth of the U.S. Hispanic market over the past two decades has been fueled by a massive influx of Latino immigrants in search of the American dream. As time goes on, however, a greater and greater percentage of
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Oct 1, 2003
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$2,625.00
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MarketLooks:The U. S. Hispanic Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U. S. Hispanic Market: Looking to the Future,
4th Edition
Published: September 2003
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Oct 1, 2003
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$399.00
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Market Trends: Hispanic Americans and the Automobile Industry
Market Trends: Hispanic Americans and the Automobile Industry , a new report from Packaged Facts, discusses product and marketing strategies by the automobile industry, examines population and immigration trends among Hispanic Americans, delves into the attitudes and perceptions Hispanics have regarding automobiles, and addresses marketing strategies that the industry has adopted
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Sep 1, 2003
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$1,121.00
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Market Trends: Hispanic-Americans and Financial Services
Market Trends: Hispanic Americans and Financial Services a new report from Packaged Facts, offers marketers and retailers alike an in-depth look at the banking, investment and loan patterns among Hispanic Americans. It discusses new products and product strategies by large and smaller financial services companies, examines population and immigration trends
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Sep 1, 2003
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$1,121.00
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Market Trends: Hispanic-Americans and Telecommunications Services
Market Trends: Hispanic Americans and Telecommunications Services a new report from Packaged Facts, discusses new products and product strategies by large and smaller telecommunications services companies, examines population and immigration trends among Hispanic Americans and how they influence decisions about telecommunications services, delves into the attitudes and perceptions Hispanics have
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Aug 1, 2003
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$1,121.00
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Market Trends: Hispanic-Americans and Food
Market Trends: Hispanic Americans and Food
Bigger families. More money spent, on average, on food shopping. A higher propensity for buying fresh meats, produce and dairy products. Greater emphasis on “cooking from scratch.” All these factors - plus an estimated collective budget of $55 billion for food spending
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Jun 1, 2003
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$862.00
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Special Ethnic Demographic Series: The U.S. Hispanic, African American and Asian American Markets
The U.S. Hispanic Market
September 2001
This completely new Packaged Facts report provides a timely analysis of the consumer market created by the 35.3 million Hispanics living in the United States, who now make up the largest minority population segment in the country. The report begins by using the
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Nov 1, 2002
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$7,039.00
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