The 2010 Pet Catalog

See all of Packaged Facts' upcoming, current and past pet publications. Each in-depth market study examines different segments of the large and complex pet industry from natural and organic food and supplies to over-the-counter medications to pet insurance. View>

Featured Report

Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition

According to Packaged Facts’ own pet owner poll 62% of dog owners and 56% of cat owners purchased natural/organic pet products in the last three months, with 16% of dog or cat owners purchasing organic food within the same period. Moreover, nearly half of pet owners would buy more natural/organic pet products if they were more widely available and almost two-thirds would do so if they were more affordable.

Featuring exclusive consumer data from this pet owner survey, Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition homes in on food and nonfood purchasing trends as well as attitudes and demographic characteristics of natural and organic pet product purchasers.

Doing their part, all of the major mass-market and cross-channel marketers are now fully tapping into the trend, keeping pressure on smaller marketers to scale up their product offerings even further. At the same time, new contenders continue to enter the field, including under celebrity-backed brands like Dog Whisperer (Cesar Millan) and Nutrish (Rachael Ray), with Ellen DeGeneres having purchased a stake in the already well established Halo Purely for Pets.

Building on the analysis presented in the previous two editions of this report,Natural, Organic and Eco-Friendly Pet Products in the U.S., 3rd Edition divides the market into two classifications — pet food and pet care.

For each classification, coverage includes:

• historical and projected retail sales estimates from 2005 through 2014;

• competitive strategies and profiles of key players;

• and trends in new product development and competitive positioning including human-grade, U.S. sourced, and sustainable.

Additional data sources include Information Resources, Inc.’s InfoScan Review for the mass-market channel, SPINSscan data for natural supermarkets, Datamonitor Product Launch Analytics data tracking new product introductions, Experian Simmons data profiling overall trends in pet ownership and product purchasing, and data from the American Pet Products Association (APPA) 2009-2010 National Pet Owners Survey.

Table of Contents / More Information

Meet David Lummis
Senior Pet Market Analyst, Packaged Facts

David Lummis is the senior pet market analyst for market research publisher Packaged Facts. He is also author of the monthly “Market Outlook” column in Pet Product News International, and a regular contributor of articles and market insight to other pet industry magazines as well as major business media including The New York Times and CNNMoney.

Mr. Lummis also is president of New Orleans-based Marigny Research Group, Inc., a producer of custom market research reports for Packaged Facts. Since 1986, MRG has prepared more than 175 studies on consumer packaged goods markets and developed full report lines covering pet, demographic, retail and financial markets.

David Lummis, who graduated from Yale University in 1982, has also written approximately 75 other published B2B market reports and is the author of the book, Value Retailing in the 1990s.

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