Whole Grains Council and Packaged Facts Partnership
| Packaged Facts and Whole Grains Council have partnered to make authoritative market research available to the food and beverage industries. Through this partnership, Whole Grains Council members have unique access to Packaged Facts’ latest market study on the U.S. Market for Whole and Other Grains: Trends and Developments.
Whole Grains Council members are entitled to a 10% discount on the full version of this report and other insightful Packaged Facts market research studies. It’s easy, just call your dedicated research specialist and mention code 04709Grain:
Larry Finkel
212.807.2621
lfinkel@marketresearch.com
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Our Latest Report |
| The U.S. Market for Whole and Other Grains: Trends and Developments |
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In the vast global food industry, grains play a critical role in every aspect of food production. Much of our food supply hinges on the continuous and successful flow of grain production and distribution, from seed to farm to mill to food processor to end
customer. In 2008, U.S. retail sales of core grain foods (flour, rice, oatmeal/hot cereal, and dry grains) reached $5 billion, a 17% increase over 2007.
According to Packaged Facts' The U.S. Market for Whole and Other Grains: Trends and Developments, the key market drivers relevant to the whole grains market in early 2009 are:
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Economy. The deteriorating economy is driving consumers to cook, bake and eat at home, and to choose less expensive options that often include grains.
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Whole Grains. The low-carb fad is fading as health-minded eaters re-integrate grains
and grain foods in the diet, especially whole grains. If these can be packaged with
added convenience, that’s a plus.
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Fiber. As more people become aware of the health benefits of a high-fiber diet, whole grains, or refined grains with fiber added, can be a flavorful source of dietary fiber.
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Gluten-Free. The market is expanding for wheat-free and gluten-free foods, leading manufacturers to offer ancient/alternative grains as well as more foods made with rice and oats.
The U.S. Market for Whole and Other Grains: Trends and Developments focuses on market trends and market drivers for consumers. In addition, The U.S. Market for Whole and Other Grains: Trends and Developments explores the role of grains, especially wheat, in the global commodity markets, and how new trends such as grain-based ethanol production affects the food industry.
The report also takes an in-depth look at market trends for specialty grains, including organic grains and the so-called “ancient grains,” such as amaranth, teff, spelt, and quinoa, which are rapidly gaining recognition and popularity among consumers. Some of these grains are gluten-free, making them of special interest as the market for those with food allergies and sensitivities grows.
The U.S. Market for Whole and Other Grains: Trends and Developments examines:
Core grain foods such as: |
Packaged or bulk grains such as: |
| Flour |
Barley |
| Dry rice and rice mixes |
Millet |
| Hot cereal |
Amaranth |
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Quinoa |
Click here for more information or to order this report. |
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About Packaged Facts
For more than 45 years, Packaged Facts has been a leading publisher of market research in the food, beverage, consumer packaged goods, and demographic sectors. Its comprehensive, timely, quality research and presentation of market intelligence have made Packaged Facts a premier source of market information for top industry decision makers.
Packaged Facts food and beverage market studies are written by seasoned analysts with 20+ years of experience tracking food and beverage markets.
For example:
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Elaine Tecklenburg, author of the Food Flavors and Ingredients Outlook 2009 worked as a food scientist for the last 20 years.
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Elaine Lipson, author of The U.S. Market for Whole and Other Grains: Trends and Developments, is an expert in organic food, farming and industry issues in addition to being the former director of organic industry alliances and strategic initiatives at New Hope Natural Media. She is also the author of The Organic Foods Sourcebook (Contemporary Books, 2001).
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Led by David Lummis, Marigny Group has been producing market intelligence in niche food industries for the past 20 years, notably Frozen Foods in the U.S. and Convenience Foods in the U.S. in two volumes and the upcoming Functional Foods in the U.S.
In addition to our 200+ food and beverage titles, Packaged Facts also has a special arrangement with The Center for Culinary Development (CCD) to produce The Culinary Trend Mapping® Report, an indispensable tool for those whose job it is to stay abreast of what's hot - or what will be - in the food world. Published six times a year, each report is a 65+ page journal packed with trends, data, strategies and insights on the food industry that simply aren't available anywhere else. |
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