Consumer Demographics Market Reports

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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Title	Published	Price
Non-traditional Financial Services to the Unbanked, Underbanked and WhyBank? in the U.S. Non-traditional Financial Services to the Unbanked, Underbanked and WhyBank? in the U.S. documents and analyzes financial services product usage by unbanked, underbanked and convenience/price driven consumers (WhyBanks?). It examines consumer demographics, market size by product category and promotional initiatives and strategies used to gain market share and to establish new  |  more... Search inside this report	Aug 1, 2007	$3,500.00
African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked Despite a constant search for new revenue and clients, the credit, debit and prepaid card industries have largely overlooked the African American market as an attractive segment. The recent and understandable enthusiasm for the opportunities afforded by the Hispanic market has eclipsed the strong growth potential of the 37.5 million  |  more... Search inside this report	Sep 1, 2007	$3,000.00
Teens, Money, Payment Cards and Financial Services in the U.S. Teenagers are highly motivated by money and the myriad products and services for which it can be exchanged, but they can also be naïve about the consequences of profligate spending and slipshod money management. Though arguably one of the most privileged and self-aware generations of modern times, these 24.8  |  more... Buy by the section | Search inside this report	Jan 1, 2008	$3,850.00
U.S. Market for Chocolate With 2006 sales estimated at close to $16 billion through all channels, chocolate is forecast to grow to $18 billion by 2011, according to the U.S. Market for Chocolate, a fully updated Packaged Facts report. Strong consumer interest in the reported health benefits of dark chocolate and a general  |  more... Buy by the section | Search inside this report	Sep 1, 2007	$3,250.00
The Kids and Tweens Market in the U.S., 9th Edition This completely new Packaged Facts report provides a comprehensive look at the 36 million young consumers in the 3- to 11-year-old age group. Today’s kids and tweens are on the cutting edge of the digital generation. They move seamlessly from sitting in front of Saturday morning TV to  |  more... Buy by the section | Search inside this report	Aug 1, 2008	$3,850.00
The Teens Market in the U.S. The Teens Market in the U.S., a new Packaged Facts report, provides a comprehensive analysis of the consumer behavior of the 26 million 12- to 17-year-olds who comprise the teens market. With an aggregate income of $80 billion, teens represent an important consumer segment in their own right.  |  more... Buy by the section | Search inside this report	Jun 1, 2007	$3,500.00
Fit Consumers in the U.S.: Tapping into the Active Lifestyles of Sports and Fitness Participants This innovative brand new Packaged Facts report provides a detailed analysis of the attitudes and behavior of “Fit Consumers,” who are defined as the 50 million adult Americans who exercise at least three times a week and participate in at least one sport every chance they get. Fit Consumers  |  more... Buy by the section | Search inside this report	Aug 1, 2007	$3,500.00
The Active and Fit Consumer and Sports Nutritional Products in the U.S. Much attention has been paid recently to overweight and obesity in the U.S. But we’re not exclusively a nation of couch potatoes. Indeed, as two new reports from Packaged Facts demonstrate, the active consumer is alive, well, affluent - and spending money on fitness-related products. The Fit Consumer in the  |  more... Search inside this report	Aug 1, 2007	$5,000.00
The U.S. Men's Market: Young Shoppers, Never-Marrieds, Modern vs. Traditional Men and More This new Packaged Facts report provides a comprehensive analysis of the consumer attitudes and behavior of the 110 million men in America. Despite the fact that women continue to gain ground on campuses and in the workplace, men still generate 62% of aggregate income in America. Although women  |  more... Search inside this report	Nov 1, 2007	$3,500.00
The Retirement Products Market for Baby Boomers and Generation X in the U.S. Total U.S. retirement assets were valued at $17.6 trillion in 2007, up more than six percent over 2006. The largest part of these assets is divided almost evenly among individual retirement accounts, defined contribution plans and government pension plans. However, IRAs and annuities posted the biggest compound annual  |  more... Buy by the section | Search inside this report	Oct 20, 2008	$2,640.00
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers. The  |  more... Buy by the section | Search inside this report	Mar 1, 2009	$3,030.00
The American Value Shopper in a Down Economy: Demographic, Marketing, Retailing and Consumer Insights to Sustain Brand Loyalty in a Down Economy American consumers are in for some major changes as the first decade of the new century nears its close and the U.S. economy sways into its most significant downturn in years, with grim forecasts about the possibility of a recession adding to their uncertainty and anxiety. Following the subprime  |  more... Buy by the section | Search inside this report	Jun 1, 2008	$2,400.00
Natural Supermarket Pet Department Close-Up: Multi-category Sales, Brand Share, Retailer and Consumer Trends Pet product marketers ignoring the natural supermarket channel do so at their own peril. For several years the leading natural supermarket chains have been outperforming mainstream grocers as consumers embrace natural and organic products of all kinds. What’s more, as disastrous as the spring 2007 pet food recalls  |  more... Search inside this report	Aug 1, 2008	$2,000.00
Asian-American Market in the U.S. 4th edition This new Packaged Facts report focuses on the consumer attitudes and spending patterns of Asian Americans, who continue to offer the most lucrative opportunities in the multicultural consumer market. Asian-American households represent 40% of all multicultural households with an income between $150,000 and $200,000, and they account for nearly  |  more... Buy by the section | Search inside this report	Oct 1, 2008	$3,080.00
Functional, Fortified and Inherently Healthy Foods and Beverages in the U.S., 4th Edition Functional foods-defined here as food and beverage products that offer a distinct health advantage beyond basic nutrition by including specific ingredients whose therapeutic benefits provide a primary market positioning-continue as a key food industry driver due to greatly ramped up product development and marketing. Although the economic recession may  |  more... Buy by the section | Search inside this report	May 1, 2009	$2,640.00
Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition Estimating U.S. retail sales of packaged snacks at $68 billion in 2008, Packaged Facts projects sales to near $82 billion by 2013, a total market increase of 20%. Despite the dampening effects of global recession, consumers are snacking more than ever, thanks to pull-backs in restaurant dining, harried lifestyles  |  more... Buy by the section | Search inside this report	Sep 1, 2009	$2,640.00
Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends Although the economic recession has clearly affected the U.S. tea market, slowing previously double-digit sales growth in the pricier RTD segment while slightly lifting sales in the more affordable bags/loose tea segment, tea's appeal as an "affordable luxury" and its compelling image as a healthy product have kept sales in  |  more... Buy by the section | Search inside this report	Dec 1, 2009	$2,640.00
"Green" Household Cleaning Products in the U.S.: Bathroom Cleaners, Laundry Care and Dish Detergents and Household Cleaners The U.S. market for household and laundry cleaning products is well on its way to a major shift in marketing strategies, product innovation and ingredient stories—primarily due to the continued consumer interest and understanding of greener and more sustainable lifestyles. The sweet spot for accelerated growth and highly profitable sales  |  more... Search inside this report	Jun 1, 2010	$2,395.00
Sandwiches: Culinary Trend Mapping Report Sandwiches─with their universal appeal, limitless versatility and attractive price-points─are bucking the recession and proving to be the country’s most resilient food category. The sandwich form itself is infinitely variable and delightfully portable: a sandwich can be simple or complex, everyday or gourmet, healthy or indulgent, hot or cold, and even  |  more... Search inside this report	Aug 18, 2010	$2,640.00
Fresh Baked Goods in the U.S. U.S. consumers have been caught in an economic freefall over the past two years, but the crisis appears to be nearing an end. However, the significant changes in attitudes and behaviors brought about by these recessionary pressures persist, with consumers continuing to rethink what value means and monitor spending carefully.  |  more... Search inside this report	Aug 1, 2010	$2,640.00
The U.S. Moms Market 2010, 3rd Edition The U.S. Mom Market has received much discussion over the last 10 years since Packaged Facts first published a comprehensive report on the market. Moms continue to dominate the household dollars and brands continue to try to meet their needs. This report takes a different  |  more... Search inside this report	Nov 1, 2010	$3,195.00
Millennials in the U.S.: Trends and Opportunities Surrounding Gen-Y Adults The 51 million adult members of the Millennial Generation (also known as Gen-Y) have been hit harder than any other age group by the recession. Millennials have the highest unemployment rate of all age groups, while those with jobs are most likely to have been asked at some point  |  more... Search inside this report	Oct 1, 2010	$3,080.00
Rewards Cards in the U.S., 3rd Edition 2010 brings a perfect storm to the credit card industry, driven by recession-induced changes that are reshaping its core. At the same time, card rewards have become ubiquitous. In the face of some of the most significant changes the credit card industry  |  more... Search inside this report	Sep 1, 2010	$3,000.00
Foodservice Snack and Dessert Trends in the U.S. Snacking trends intersect with some of the foodservice industry’s most important challenges, which is why cracking the snacking code has become a necessity. But while much attention has been made of consumer snacking trends, and while foodservice operators now roll out new snackable items almost daily, Packaged Facts estimates that  |  more... Search inside this report	Oct 1, 2010	$3,595.00
Kids Food and Beverage Market in the U.S., 6th Edition Many of the more than 43 million kids have become quite food savvy as a result of watching TV cooking shows with their foodie parents and being exposed to new foods while traveling and eating out. This has created both opportunities and challenges for developers and marketers, as kids have  |  more... Search inside this report	May 1, 2011	$2,970.00
Title	Published	Price

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