Consumer Demographics Market Reports

(300 Reports)  

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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The Active and Fit Consumer and Sports Nutritional Products in the U.S.
Much attention has been paid recently to overweight and obesity in the U.S. But we’re not exclusively a nation of couch potatoes. Indeed, as two new reports from Packaged Facts demonstrate, the active consumer is alive, well, affluent - and spending money on fitness-related products. The Fit Consumer in the  |  more...
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Aug 1, 2007 $5,000.00
The U.S. Men's Market: Young Shoppers, Never-Marrieds, Modern vs. Traditional Men and More
This new Packaged Facts report provides a comprehensive analysis of the consumer attitudes and behavior of the 110 million men in America. Despite the fact that women continue to gain ground on campuses and in the workplace, men still generate 62% of aggregate income in America. Although women  |  more...
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Nov 1, 2007 $3,500.00
The Retirement Products Market for Baby Boomers and Generation X in the U.S.
Total U.S. retirement assets were valued at $17.6 trillion in 2007, up more than six percent over 2006. The largest part of these assets is divided almost evenly among individual retirement accounts, defined contribution plans and government pension plans. However, IRAs and annuities posted the biggest compound annual  |  more...
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Oct 20, 2008 $2,640.00
The Hispanic (Latino) Market in the U.S.A.: Generational View, 7th Edition
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers. The  |  more...
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Mar 1, 2009 $3,030.00
The American Value Shopper in a Down Economy: Demographic, Marketing, Retailing and Consumer Insights to Sustain Brand Loyalty in a Down Economy
American consumers are in for some major changes as the first decade of the new century nears its close and the U.S. economy sways into its most significant downturn in years, with grim forecasts about the possibility of a recession adding to their uncertainty and anxiety. Following the subprime  |  more...
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Jun 1, 2008 $2,400.00
Natural Supermarket Pet Department Close-Up: Multi-category Sales, Brand Share, Retailer and Consumer Trends
Pet product marketers ignoring the natural supermarket channel do so at their own peril. For several years the leading natural supermarket chains have been outperforming mainstream grocers as consumers embrace natural and organic products of all kinds. What’s more, as disastrous as the spring 2007 pet food recalls  |  more...
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Aug 1, 2008 $2,000.00
Asian-American Market in the U.S. 4th edition
This new Packaged Facts report focuses on the consumer attitudes and spending patterns of Asian Americans, who continue to offer the most lucrative opportunities in the multicultural consumer market. Asian-American households represent 40% of all multicultural households with an income between $150,000 and $200,000, and they account for nearly  |  more...
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Oct 1, 2008 $3,080.00
Functional, Fortified and Inherently Healthy Foods and Beverages in the U.S., 4th Edition
Functional foods-defined here as food and beverage products that offer a distinct health advantage beyond basic nutrition by including specific ingredients whose therapeutic benefits provide a primary market positioning-continue as a key food industry driver due to greatly ramped up product development and marketing. Although the economic recession may  |  more...
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May 1, 2009 $2,640.00
Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition
Estimating U.S. retail sales of packaged snacks at $68 billion in 2008, Packaged Facts projects sales to near $82 billion by 2013, a total market increase of 20%. Despite the dampening effects of global recession, consumers are snacking more than ever, thanks to pull-backs in restaurant dining, harried lifestyles  |  more...
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Sep 1, 2009 $2,640.00
Tea and Ready-to-Drink (RTD) Tea in the U.S.: Retail, Foodservice and Consumer Trends
Although the economic recession has clearly affected the U.S. tea market, slowing previously double-digit sales growth in the pricier RTD segment while slightly lifting sales in the more affordable bags/loose tea segment, tea's appeal as an "affordable luxury" and its compelling image as a healthy product have kept sales in  |  more...
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Dec 1, 2009 $2,640.00
The Affluent Consumer Market in the U.S.
In early 2007, when the last edition of Packaged Facts The Affluent Consumer Market in the U.S. was published, affluent consumers in America as well as wealthy individuals around the globe were going about their business of making, borrowing and spending money in blissful ignorance of the perfect financial storm  |  more...
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Nov 1, 2009 $3,080.00
MarketLooks: African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked  |  more...
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Sep 1, 2007 $399.00
MarketLooks: Fit Consumers in the U.S.: Tapping into the Active Lifestyles of Sports and Fitness Participants
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: Fit Consumers in the U.S. Published: August 2007  |  more...
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Aug 1, 2007 $399.00
The Global Footwear Market: Athletic and non-Athletic Shoes
Footwear is a huge and increasingly diversified business, driven by a host of demographic, lifestyle and fashion trends. As a result, the industry is being segmented ever more finely as seen in the diversity of mainstream footwear trends - from casual comfort to sexy stiletto, and the fact that, in  |  more...
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Aug 1, 2009 $2,640.00
Generational Market Research Bundle: Baby Boomers, Gen X and Gen Y
For years Packaged Facts has examined a wide range of consumer industries and produced several market research studies useful to companies interested in the demographics market. To maximize market research dollars, we've assembled one PDF featuring three critical demographics & lifestyles research studies . Each study provides a comprehensive  |  more...
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Dec 1, 2008 $7,995.00
U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition
Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama and Sonia Sotomayor were not only icons for multicultural women of their own generation in  |  more...
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Sep 1, 2009 $2,464.00
MarketLooks: The U.S. Market for Hispanic Foods and Beverages
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Market for Hispanic Foods and Beverages Published: August  |  more...
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Aug 1, 2007 $399.00
Pet MarketLooks: Natural Supermarket Pet Department Close-Up: Multi-category Sales, Brand Share, Retailer and Consumer Trends
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: Natural Supermarket Pet Department Close-Up: Multi-category Sales, Brand Share, Retailer and Consumer Trends  |  more...
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Aug 1, 2008 $399.00
Fresh Baked Goods in the U.S.
U.S. consumers have been caught in an economic freefall over the past two years, but the crisis appears to be nearing an end. However, the significant changes in attitudes and behaviors brought about by these recessionary pressures persist, with consumers continuing to rethink what value means and monitor spending carefully.  |  more...
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Aug 1, 2010 $2,640.00
Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice
Hoping to parlay recession-based foodservice-to-retail migration into long-term gains, food retailers continue to ratchet up their prepared foods and ready-to-eat programs. Packaged Facts estimates that grocery stores and supermarkets will grow prepared- and ready-to-eat foods sales by more than 7% in 2010. Their usage imprint is already imposing:  |  more...
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Jul 1, 2010 $3,595.00
Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition
The 48 million Latinos in the United States now wield buying power in excess of $1 trillion and represent an increasingly important consumer segment for marketers in a post-recession economy. While overall spending by non-Hispanic consumers declined during the recession, Latino consumers as a whole spent more. Compared  |  more...
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Jan 1, 2011 $3,200.00
Upscale Latino Consumers in the U.S.
Highlighting the opportunities generated by the 8.2 million Latino adults living in households with an income of $75,000 or more, Packaged Facts' Upscale Latino Consumers in the U.S. calls for a shift in strategic thinking about the Hispanic market. Between 2000 and 2010 the number of Upscale  |  more...
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Feb 1, 2012 $3,850.00
Ethical Food and Beverage, Personal Care and Household Products in the U.S.; Conscientious Consumerism and Corporate Responsibility in the New Economy, 2nd Edition
Despite the economic downturn of 2008-2009, ethical grocery products are continuing to make headway in the market, especially when contrasted with the relatively flat market for conventional groceries. Indeed, by many accounts, consumer demand is steadily increasing for products that fulfill eco-friendly, natural, organic, local, humane, and fair trade  |  more...
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Oct 1, 2009 $3,080.00
Kids Food and Beverage Market in the U.S., 6th Edition
Many of the more than 43 million kids have become quite food savvy as a result of watching TV cooking shows with their foodie parents and being exposed to new foods while traveling and eating out. This has created both opportunities and challenges for developers and marketers, as kids have  |  more...
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May 1, 2011 $2,640.00
Meat, Poultry, Fish, and Seafood Trends: What's for Dinner 2011
Continuing behaviors adopted during the recession, American consumers are eating in more, which is beneficial to the fresh protein businesses of meat, poultry and seafood alike. However, consumers are also choosing less expensive cuts of meat, stocking up on sales, and looking for deals. Moreover, in the current  |  more...
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Mar 1, 2011 $3,200.00
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