Consumer Demographics Market Reports
(297 Reports)
Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.
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U.S. Mom Market: A Ground-Breaking Profile of Mothers as Consumers and Family Decision-Makers
Moms today control 80% of a households’ spending. There are more births today than there were 30 years ago. Today’s Mom is on average 27, working and interested in having more than 2 children. She is also a very different consumer than her mother. Generational and macro-environmental factors
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Nov 1, 2003
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$2,625.00
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Marketlooks: The U.S. Market for Teen and Tween Grooming Products
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Teen and Tween Grooming Products
Published: April 2003
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Apr 1, 2003
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$299.00
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The U.S. African-American Market, 5th Edition
This new Packaged Facts report provides an in-depth analysis of African American consumers, who now number more than 37 million. Now in its 5th edition, the report contains an overview of demographic trends within the African American population, including population growth and employment patterns. A series of chapters
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Jan 1, 2004
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$2,625.00
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Marketlooks: The U. S. Youth (Ages 15-24) Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Youth Market : Deciphering the Diverse Life Stages and Subcultures of 15-
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Jul 1, 2003
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$299.00
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The Affluent Consumer Market in the U.S.
In early 2007, when the last edition of Packaged Facts The Affluent Consumer Market in the U.S. was published, affluent consumers in America as well as wealthy individuals around the globe were going about their business of making, borrowing and spending money in blissful ignorance of the perfect financial storm
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Nov 1, 2009
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$3,080.00
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How Gen Y Eats: Culinary Trend Mapping Report
Hear that rumble? It's the sound of a generation finding its voice. Generation Y - those born between 1980 and 2000, also known as Millennials - is the lion just now trying out its roar. With total membership as high as 78 million (our study focuses on the approximately 40
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Dec 24, 2008
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$2,640.00
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MarketLooks: African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: African American Credit, Debit and Prepaid Card Users: Undervalued and Overlooked
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Sep 1, 2007
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$399.00
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MarketLooks: Fit Consumers in the U.S.: Tapping into the Active Lifestyles of Sports and Fitness Participants
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: Fit Consumers in the U.S.
Published: August 2007
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Aug 1, 2007
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$399.00
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The Global Footwear Market: Athletic and non-Athletic Shoes
Footwear is a huge and increasingly diversified business, driven by a host of demographic, lifestyle and fashion trends. As a result, the industry is being segmented ever more finely as seen in the diversity of mainstream footwear trends - from casual comfort to sexy stiletto, and the fact that, in
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Aug 1, 2009
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$2,640.00
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Generational Market Research Bundle: Baby Boomers, Gen X and Gen Y
For years Packaged Facts has examined a wide range of consumer industries and produced several market research studies useful to companies interested in the demographics market.
To maximize market research dollars, we've assembled one PDF featuring three critical demographics & lifestyles research studies . Each study provides a comprehensive
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Dec 1, 2008
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$7,995.00
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The U.S. Kids Market: Understanding the Trends and Lifestyles Affecting 3- to -12-Year-Olds, 6th Edition
This Packaged Facts report contains an up-to-date analysis of the buying power of the 40 million kids in the 3- to 12-year-old age group and their impact on the consumer behavior of their parents. The report begins with a series of chapters providing an in-depth assessment of demographic trends
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Apr 1, 2004
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$2,625.00
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The U.S. Market for Sports Nutritional Products: Sports Drinks and Energy Bars Fueling the Couch Potato, 5th Edition
Sports nutritionals have gained wide acceptance as an essential component of any committed athletic lifestyle, but increasing numbers of consumers who aren’t necessarily health club devotees are also turning to sports nutritionals, often in lieu of traditional beverages and snacks. Marketers across the board have responded by downplaying their
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Apr 1, 2004
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$2,250.00
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Kid's Eating Habits in the U.S.: Trends Among Infants, Toddlers, Tweens and Teens
A majority of American youngsters have “disordered” eating habits. Their diets are long on fat, sugar, salt, and excess calories, and short on many of the key nutrients children need for optimum health now, and the avoidance of future disease. The simple solution is balancing caloric and nutrient
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May 1, 2004
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$2,250.00
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The U.S. Multicultural Women Market
This Packaged Facts report assesses the consumer behavior and buying power of the 32 million women—primarily Hispanics, African Americans, and Asian Americans—who make up the multicultural women’s population. The report begins with an in-depth demographic profile of multicultural women, including their role in the workplace, educational achievement, and social
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Jul 1, 2004
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$2,625.00
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The U.S. Market for Hispanic Foods and Beverages, 2nd Edition
The burgeoning Hispanic population is paving the way for significant changes is the foods and beverages sold through both retail and foodservice venues. Many U.S. consumers have accepted “Mainstream Mexican” foods as part of American culture. This segment continues to attract new Hispanic food users while the increasingly popular Latin
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Nov 1, 2004
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$2,250.00
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MarketLooks: Kids Market: Trends & Lifestyles Affecting 3-12-Year Olds
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Kids Market: Understanding the Trends and Lifestyles Affecting 3- to -12-Year-Olds, 6th
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May 1, 2004
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$299.00
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The U.S. Affluent Market: The New Luxury Consumer
In the wake of bull and bear markets, this Packaged Facts report explores the full range of affluent American consumers, from high-net-worth individuals to the “mass” or “emerging” affluent. Historical and projected market quantifications are provided for 1999 to 2008, including breakouts by factors such as age (from Gen X
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Jan 1, 2005
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$2,625.00
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MarketLooks: Ethnic HBC Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Ethnic Cosmetics, Hair Care and
Beauty Products: An
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Jun 1, 2004
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$299.00
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MarketLooks: Children’s Eating Habits
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The Children's Eating Habits in the U.S.: Trends and Implications for Food Marketers
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Jul 1, 2004
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$299.00
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MarketLooks: Multicultural Women
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Multicultural Women Market
Published:
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Jul 1, 2004
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$299.00
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The U.S. Market for Children's Video Products
Children’s video, or kidvid, is a $4.8 billion market pumped by sell-through (as opposed to rental), families’ conversions to DVD, and today’s kids’ remarkable media savvy. Not only are kids aware of every entertainment trend, they have more spending power - and have more spent on them - than
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Mar 1, 2005
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$2,250.00
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U.S. Market for Multicultural Women: How African-American, Latina and Asian-American Women Are Driving Change in the American Consumer Economy, The, 2nd Edition
Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama and Sonia Sotomayor were not only icons for multicultural women of their own generation in
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Sep 1, 2009
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$2,464.00
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MarketLooks: 55+ Consumers in the U.S.
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: U.S. Market for 55+ Consumers: Attitudes and Lifestyles in the New Retirement Paradigm
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Jan 1, 2005
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$399.00
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The U.S. Market for Natural and Organic Personal Care Products, 2nd Edition
Natural and/or organic personal care sales have rocketed to $4.3 billion, and may reach $6.6 billion in 2010 -- a jump of more than 50%. Led by Baby Boomers and Gen-Xers, Americans are craving safer, non-chemical-based toothpastes, deodorants, anti-aging preps, shampoo, makeup, etc. As a result, this market
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Jun 1, 2005
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$2,250.00
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On-the-Go Eating and Snacking: Consumer Mindsets, Menu Trends, and Product/Packaging Innovation
Current consumer trends bode well for companies able to develop healthy foods that taste good, are good for you, and are also good for eating on-the-go. Only 60% of all meals today are prepared and eaten in the home, largely because the increasing number of two-working-parent and single-parent households
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Jul 1, 2005
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$2,250.00
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