Consumer Demographics Market Reports

(300 Reports)  

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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MarketLooks: Children’s Eating Habits
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The Children's Eating Habits in the U.S.: Trends and Implications for Food Marketers  |  more...
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Jul 1, 2004 $299.00
MarketLooks: Multicultural Women
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Multicultural Women Market Published:  |  more...
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Jul 1, 2004 $299.00
Ethnic Health and Beauty Care Products in the U.S., 7th Edition
No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of  |  more...
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Mar 1, 2010 $3,195.00
The U.S. Market for Children's Video Products
Children’s video, or kidvid, is a $4.8 billion market pumped by sell-through (as opposed to rental), families’ conversions to DVD, and today’s kids’ remarkable media savvy. Not only are kids aware of every entertainment trend, they have more spending power - and have more spent on them - than  |  more...
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Mar 1, 2005 $2,250.00
MarketLooks: 55+ Consumers in the U.S.
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: U.S. Market for 55+ Consumers: Attitudes and Lifestyles in the New Retirement Paradigm  |  more...
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Jan 1, 2005 $399.00
The U.S. Market for Natural and Organic Personal Care Products, 2nd Edition
Natural and/or organic personal care sales have rocketed to $4.3 billion, and may reach $6.6 billion in 2010 -- a jump of more than 50%. Led by Baby Boomers and Gen-Xers, Americans are craving safer, non-chemical-based toothpastes, deodorants, anti-aging preps, shampoo, makeup, etc. As a result, this market  |  more...
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Jun 1, 2005 $2,250.00
On-the-Go Eating and Snacking: Consumer Mindsets, Menu Trends, and Product/Packaging Innovation
Current consumer trends bode well for companies able to develop healthy foods that taste good, are good for you, and are also good for eating on-the-go. Only 60% of all meals today are prepared and eaten in the home, largely because the increasing number of two-working-parent and single-parent households  |  more...
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Jul 1, 2005 $2,250.00
The U.S. Market for Women's Food and Beverages
Women's health is the buzz word among food and beverage marketers. And why not? There are more women in the world and more older women, older women who are attempting to defy the aging process. Many younger women are also taking a jump start on health and wellness initiatives, and  |  more...
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Jun 1, 2005 $2,250.00
The U.S. Hispanic Market, 6th Edition
This completely new Packaged Facts report analyzes the consumer attitudes and behavior of the 41 million Hispanics in the United States, who will account for nearly one-sixth of the U.S. population by 2010. The report begins with chapters analyzing key characteristics of the Hispanic population, such as projected growth  |  more...
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Oct 1, 2005 $2,625.00
The U.S. Market for Tweens and Young Teens: Attitudes, Aspirations and Consumer Behavior of 8 to 14 Year Olds, 3rd Edition
The U.S. Market for Tweens and Young Teens , a completely new Packaged Facts report, uses primary data from the Simmons Kids and Teens National Consumer Surveys to take a fresh, in-depth look at the attitudes, aspirations, and consumer behavior of the 29 million kids in the 8- to 14-year-old age  |  more...
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May 1, 2005 $2,625.00
The U.S. Mom Market, 2nd Edition
The U.S. Mom Market, 2nd Edition, new Packaged Facts report looks at the most powerful and influential consumer in US Households today … Mom. By looking at demographics, psychographics, marketplace trends and products, the report provides a comprehensive look at marketing to Moms. The first section of the  |  more...
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Dec 1, 2005 $2,625.00
The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition
The U.S. Youth Market, 2nd Edition, new Packaged Facts report, analyzes the lifestyles and attitudes of the 42 million young consumers in the 15- to 24-year-old age group. By using data from both the Simmons Teens and the Simmons Adult National Consumer Surveys, the report allows marketers to key  |  more...
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Aug 1, 2005 $2,625.00
Snack Food Trends in the U.S.: Sweet, Salty, Healthy and Kids Snacks
Healthier fare is certainly not the only trend in packaged snack foods, but it is by far the most important and widespread one, driven in large part by a heavy national focus on children’s health. Although sales of packaged snack foods in the U.S. topped $61 billion in 2005,  |  more...
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Jul 1, 2006 $2,400.00
The Kids Market in the U.S.
Forces such as recurring parental and governmental concerns about child obesity, safety on the Internet, and the appropriateness of marketing and promotions directly targeting children continue to have an impact on the kids market in the U.S. In addition to addressing these external challenges, companies active in the kids  |  more...
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May 1, 2006 $2,800.00
The U.S. Urban Youth Trendsetters Market: Tapping the Power of the Hip-Hop Mindset and Culture
The U.S. Urban Youth Market: Tapping the Power of the Trendsetting Hip-Hop Culture and Lifestyle is an innovative, new Packaged Facts report that analyzes the consumer choices made by the 24 million 15- to 29-year-olds who connect with hip-hop music and affiliate with hip-hop culture. The report conclusively shows  |  more...
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Mar 1, 2006 $2,800.00
MarketLooks: On-The-Go Eating
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: On-the-Go Eating: Consumer Mindsets, Menu Trends, and Product/Packaging Innovation  |  more...
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Jul 1, 2005 $399.00
Hispanic Americans and Credit Cards
With slower growth and a saturated market, credit card marketers are increasingly looking to expand their consumer base with new sources of new revenue. At 42.7 million, the Hispanic population in the United States presents tremendous opportunity for credit card marketers to offer products and services. Not only is this  |  more...
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Sep 1, 2006 $1,596.00
MarketLooks: U.S. Market for Women and Technology Products and Services
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: U.S. Market for Women and Technology Products and Services Published:  |  more...
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Feb 1, 2006 $399.00
Low Glycemic Index Foods and Beverages in the U.S.
Products with low-glycemic labeling have been on store shelves around the world for about 20 years, but in the United States, it was first around 2003 that such products entered mainstream U.S. supermarkets. And even then, their presence has been minimal in the marketplace. However, most food industry experts predict  |  more...
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Dec 1, 2006 $2,000.00
The U.S. Market for Hispanic Foods and Beverages
Salsa and hot sauce sales surpass ketchup. Tortillas enable the popular “wrap” sandwich. And avocados, mangos and cilantro can be found in every produce department. “Hispanic” is weaving its way into all U.S. food and beverage categories. Not only are the sales of staples such as #1 Hispanic brand Goya  |  more...
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Aug 1, 2007 $3,000.00
The New American Homemaker: A Look at Today's Stay-at-Home Mom
Homemakers have long been the mainstay of marketing for consumer goods, and they continue to be the chief shoppers for their families. The traditional mass marketing techniques that once captured moms’ attention (and dollars) have lost much of their effectiveness in recent years, however. It’s no longer enough to buy  |  more...
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Sep 1, 2006 $1,400.00
Singles in the U.S.: The New Nuclear Family
This report examines the attitudes, behaviors, and lifestyles of today’s single consumers, including never-married, divorced, widowed, and separated adults. Data released in late 2006 from the U.S. Census Bureau’s American Community Survey shows that the majority (50.3%) of U.S. households are headed by unmarried adults. Several trends come into  |  more...
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May 1, 2007 $3,500.00
Sandwiches in the U.S.: Foodservice and Retail Market and Trends
What’s new in sandwiches? The question is valid because no food item - not pizza, not steak, spaghetti, ice cream, you name it - so clearly and closely mirrors the national psyche as do sandwiches. Whatever Americans can think of eventually winds up between two slices of bread… or  |  more...
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Dec 1, 2006 $1,596.00
Private Label Food and Beverage Products in the U.S.: Putting the Brand into Store Brands
Private-label (or store-brand) foods and beverages, once the poor relation in the family of grocery goods, have evolved to meet the higher expectations of a more diverse, experiential and quality-conscious American consumer. In fact, nearly 70% of consumers agree that private-label products are as good as national brands. But private-label  |  more...
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Feb 1, 2007 $3,000.00
The Adults of Generation Y in the U.S.: Hitting the Demographic, Lifestyle and Marketing Mark
The most ethnically diverse and technologically savvy generation in U.S. history, the adults of Generation Y, born from 1979 to 1990, number about 40 million. Also known as Echo Boomers, Millennials and a host of other catchy titles, Gen Y adults tend to be self-confident, team-spirited, politically liberal and  |  more...
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Dec 1, 2008 $3,080.00
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Hispanic Foods and Beverages in the U.S., 5th Edition
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