Consumer Demographics Market Reports

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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Published: Mar 1, 2010 | Price: $3,195.00
No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of the parent...
Published: Feb 1, 2010 | Price: $3,195.00
With a population of 40 million and buying power approaching $1 trillion in 2010, African Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers. The historic election of the country’s first African-American president...
Published: Dec 1, 2009 | Price: $2,640.00
Although the economic recession has clearly affected the U.S. tea market, slowing previously double-digit sales growth in the pricier RTD segment while slightly lifting sales in the more affordable bags/loose tea segment, tea’s appeal as an “affordable luxury” and its compelling image as a healthy...
Published: Nov 1, 2009 | Price: $3,080.00
In early 2007, when the last edition of Packaged Facts The Affluent Consumer Market in the U.S. was published, affluent consumers in America as well as wealthy individuals around the globe were going about their business of making, borrowing and spending money in blissful ignorance of the perfect...
Published: Nov 1, 2009 | Price: $3,080.00
Male-specific body wash, deodorant, hair gel, shaving cream, razors, moisturizer, etc., constitute one of those markets that now outpace the overall beauty/grooming retail markets in many countries of the world, despite economic recession. Valued at $19.7 billion worldwide in 2009, male-specific...
Published: Oct 1, 2009 | Price: $3,080.00
Despite the economic downturn of 2008-2009, ethical grocery products are continuing to make headway in the market, especially when contrasted with the relatively flat market for conventional groceries. Indeed, by many accounts, consumer demand is steadily increasing for products that fulfill...
Published: Sep 24, 2009 | Price: $2,640.00
The beverage market has always been large and competitive. But a scene that 15 years ago was dominated by soda, juice, milk, coffee and tea is now splintering into numerous smaller niches, and as a result, consumers are able to find beverages to meet their specific needs. This is evidenced by...
Published: Sep 1, 2009 | Price: $2,640.00
Estimating U.S. retail sales of packaged snacks at $68 billion in 2008, Packaged Facts projects sales to near $82 billion by 2013, a total market increase of 20%. Despite the dampening effects of global recession, consumers are snacking more than ever, thanks to pull-backs in restaurant dining,...
Published: Sep 1, 2009 | Price: $2,464.00
Many Americans marveled in 2009 as an African-American woman assumed the duties of First Lady and a Latina donned the robes of a Supreme Court Justice. Yet, historians likely will find that Michelle Obama and Sonia Sotomayor were not only icons for multicultural women of their own generation in...
Published: Sep 1, 2009 | Price: $956.00
This report forms part of a series jointly published by The Hartman Group and Packaged Facts on Consumers and Sustainability. This four-part series covers in separate reports the markets for foods and beverages, personal care products, household cleaners, and OTC medications and...
Published: Aug 1, 2009 | Price: $2,640.00
Footwear is a huge and increasingly diversified business, driven by a host of demographic, lifestyle and fashion trends. As a result, the industry is being segmented ever more finely as seen in the diversity of mainstream footwear trends — from casual comfort to sexy stiletto, and the fact that, in...
Published: Jul 1, 2009 | Price: $995.00
The economic turmoil that reached crisis level in fall 2008 has been a bull in the china shop of American consumer behavior, even for a market as fundamental as food. Food spending, fueled by price increases but dampened by consumer cutbacks, took on a volatility that matched the chaotic economic...
Published: Jun 1, 2009 | Price: $2,464.00
As the worst economic downturn in living memory stretches relentlessly into 2009, American consumers in every walk of life are searching for new ways to cope with their diminished financial circumstances and to empower themselves by taking more control of their lives in uncertain times. One...
Published: May 1, 2009 | Price: $2,640.00
Functional foods—defined here as food and beverage products that offer a distinct health advantage beyond basic nutrition by including specific ingredients whose therapeutic benefits provide a primary market positioning—continue as a key food industry driver due to greatly ramped up product...
Published: May 1, 2009 | Price: $2,200.00
MarketTrend: Kosher- and Halal-Certified Foods in the U.S. delivers an in-depth analysis of the market for kosher and halal foods in the United States, with an emphasis on opportunities in the mainstream market. The report discusses the many similarities between kosher and halal foods: Both...
Published: May 1, 2009 | Price: $2,000.00
The popularity of celebrity chefs and restaurant culture among consumers continues to grow, driven in large part by the dominance of food-related media, such as television programming, magazines and websites, and cookbooks. The big question is whether consumers will even give a hoot about brand...
Published: Apr 1, 2009 | Price: $2,480.00
Toothpaste, whiteners, sugarless gum, mouthwash, manual or electric toothbrushes, floss, and other oral care items retailed at $9.1 billion in 2008 — and $10.9 billion is possible by 2014. Marketers have proven that this mature industry can still show growth. Americans already brush their...
Published: Mar 1, 2009 | Price: $3,030.00
As their buying power nears $1 trillion, the 46 million Hispanics now living in the United States wield a powerful influence on the American consumer economy. Between 1995 and 2007, expenditures by Hispanic consumer units grew more than twice as fast as expenditures by non-Hispanic consumers....
Published: Feb 19, 2009 | Price: $2,640.00
Do you remember what you were doing when you first heard what is now a very famous factoid? Way back in 1992, Packaged Facts revealed a tantalizing bit of data: That year, American shoppers would spend more on salsa than on ketchup. That offered a vivid way of thinking about huge demographic...
Published: Jan 1, 2009 | Price: $2,646.00
This groundbreaking Packaged Facts report provides a detailed analysis of the consumer attitudes and behavior of the 114 million American adults who play video games. Videogamers represent more than half of the adult population and have an aggregate income of $4 trillion. Through the innovative...
Published: Jan 1, 2009 | Price: $1,599.00
For food aficionados, food offers much more than nourishment. It offers a framework through which they can build relationships, make new friends, explore the world and even examine which behaviors are ethical. They use food to define who they are in greater society. The term foodie, which first...
Published: Dec 24, 2008 | Price: $2,640.00
Hear that rumble? It’s the sound of a generation finding its voice. Generation Y — those born between 1980 and 2000, also known as Millennials — is the lion just now trying out its roar. With total membership as high as 78 million (our study focuses on the approximately 40 million consumers between...
Published: Dec 1, 2008 | Price: $3,080.00
The most ethnically diverse and technologically savvy generation in U.S. history, the adults of Generation Y, born from 1979 to 1990, number about 40 million. Also known as Echo Boomers, Millennials and a host of other catchy titles, Gen Y adults tend to be self-confident, team-spirited,...
Published: Dec 1, 2008 | Price: $7,995.00
For years Packaged Facts has examined a wide range of consumer industries and produced several market research studies useful to companies interested in the demographics market. To maximize market research dollars, we've assembled one PDF featuring three critical demographics & lifestyles...
Published: Dec 1, 2008 | Price: $2,200.00
Crisis is the word of the day when it comes to the U.S. economy late in 2008. Housing crisis, credit crisis, auto industry crisis. As Americans find themselves caught in the grip of an economic recession, they are adjusting their budgets and rethinking their spending habits. The unforgiving...
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