Consumer Demographics Market Reports

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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Title	Published	Price
Fiber Food Ingredients in the U.S.: Soluble-, Insoluble- and Digestive-Resistant Types Almost all major food companies, as well as many regional and local manufacturers, are pumping up their products with fiber in order to help Americans consume the recommended daily intake of 25 to 30 grams. Without help from fiber-fortified foods and beverages, most Americans only consume about half the amount  |  more... Search inside this report	Jun 1, 2010	$7,650.00
Prepared Foods and Ready-to-Eat Foods at Retail: The New Competition to Foodservice Hoping to parlay recession-based foodservice-to-retail migration into long-term gains, food retailers continue to ratchet up their prepared foods and ready-to-eat programs. Packaged Facts estimates that grocery stores and supermarkets will grow prepared- and ready-to-eat foods sales by more than 7% in 2010. Their usage imprint is already imposing:  |  more... Search inside this report	Jul 1, 2010	$3,595.00
The U.S. Moms Market 2010, 3rd Edition The U.S. Mom Market has received much discussion over the last 10 years since Packaged Facts first published a comprehensive report on the market. Moms continue to dominate the household dollars and brands continue to try to meet their needs. This report takes a different  |  more... Search inside this report	Nov 1, 2010	$3,995.00
Latino Consumers: Demographic Patterns and Spending Trends among Hispanic Americans, 8th Edition The 48 million Latinos in the United States now wield buying power in excess of $1 trillion and represent an increasingly important consumer segment for marketers in a post-recession economy. While overall spending by non-Hispanic consumers declined during the recession, Latino consumers as a whole spent more. Compared  |  more... Search inside this report	Jan 1, 2011	$3,995.00
Sandwiches: Culinary Trend Mapping Report Sandwiches─with their universal appeal, limitless versatility and attractive price-points─are bucking the recession and proving to be the country's most resilient food category. The sandwich form itself is infinitely variable and delightfully portable: a sandwich can be simple or complex, everyday or gourmet, healthy or indulgent, hot or cold, and even  |  more... Search inside this report	Aug 18, 2010	$2,970.00
"Green" Household Cleaning Products in the U.S.: Bathroom Cleaners, Laundry Care and Dish Detergents and Household Cleaners The U.S. market for household and laundry cleaning products is well on its way to a major shift in marketing strategies, product innovation and ingredient stories-primarily due to the continued consumer interest and understanding of greener and more sustainable lifestyles. The sweet spot for accelerated growth and highly profitable sales  |  more... Search inside this report	Jun 1, 2010	$2,695.00
Fresh Baked Goods in the U.S. U.S. consumers have been caught in an economic freefall over the past two years, but the crisis appears to be nearing an end. However, the significant changes in attitudes and behaviors brought about by these recessionary pressures persist, with consumers continuing to rethink what value means and monitor spending carefully.  |  more... Search inside this report	Aug 1, 2010	$2,970.00
The Foodservice Landscape in the U.S.: Restaurant Industry and Consumer Trends, Momentum and Migration On the heels of more than two years of recession, the foodservice industry continues to feel the results of discretionary spending pullbacks, and while it has worked margin miracles, must nevertheless work its way out of a triple threat: declining guest traffic, declining average check, and declines sales. Going forward,  |  more... Search inside this report	May 1, 2010	$3,595.00
Millennials in the U.S.: Trends and Opportunities Surrounding Gen-Y Adults The 51 million adult members of the Millennial Generation (also known as Gen-Y) have been hit harder than any other age group by the recession. Millennials have the highest unemployment rate of all age groups, while those with jobs are most likely to have been asked at some point  |  more... Search inside this report	Oct 1, 2010	$3,465.00
The Gay and Lesbian Market in the U.S.: Trends and Opportunities in the LGBT Community, 6th Edition The most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of marriage equality for gay men and lesbians. The expansion of same-sex marriage and other forms of civil unions over the past decade is triggering an increase in  |  more... Search inside this report	Jul 1, 2010	$3,595.00
Rewards Cards in the U.S., 3rd Edition 2010 brings a perfect storm to the credit card industry, driven by recession-induced changes that are reshaping its core. At the same time, card rewards have become ubiquitous. In the face of some of the most significant changes the credit card industry  |  more... Search inside this report	Sep 1, 2010	$3,375.00
Foodservice Dinner Trends in the U.S. Mired in what we've termed "entrenched pessimism," the U.S. consumer's penchant for increasing savings and reducing debt at a time when incomes have stagnated only serves to depress foodservice spending in the short run. For the dinner daypart, the ramifications are dramatic: Packaged Facts estimates that dinner daypart restaurant sales  |  more... Search inside this report	Nov 1, 2010	$3,595.00
Foodservice Snack and Dessert Trends in the U.S. Snacking trends intersect with some of the foodservice industry's most important challenges, which is why cracking the snacking code has become a necessity. But while much attention has been made of consumer snacking trends, and while foodservice operators now roll out new snackable items almost daily, Packaged Facts estimates that  |  more... Search inside this report	Oct 1, 2010	$3,595.00
The Adults of Generation Y in the U.S.: Hitting the Demographic, Lifestyle and Marketing Mark The most ethnically diverse and technologically savvy generation in U.S. history, the adults of Generation Y, born from 1979 to 1990, number about 40 million. Also known as Echo Boomers, Millennials and a host of other catchy titles, Gen Y adults tend to be self-confident, team-spirited, politically liberal and  |  more... Buy by the section | Search inside this report	Dec 1, 2008	$3,080.00
The Retirement Products Market for Baby Boomers and Generation X in the U.S. Total U.S. retirement assets were valued at $17.6 trillion in 2007, up more than six percent over 2006. The largest part of these assets is divided almost evenly among individual retirement accounts, defined contribution plans and government pension plans. However, IRAs and annuities posted the biggest compound annual  |  more... Buy by the section | Search inside this report	Oct 20, 2008	$2,640.00
Asian-American Market in the U.S. 4th edition This new Packaged Facts report focuses on the consumer attitudes and spending patterns of Asian Americans, who continue to offer the most lucrative opportunities in the multicultural consumer market. Asian-American households represent 40% of all multicultural households with an income between $150,000 and $200,000, and they account for nearly  |  more... Buy by the section | Search inside this report	Oct 1, 2008	$3,080.00
The American Value Shopper in a Down Economy: Demographic, Marketing, Retailing and Consumer Insights to Sustain Brand Loyalty in a Down Economy American consumers are in for some major changes as the first decade of the new century nears its close and the U.S. economy sways into its most significant downturn in years, with grim forecasts about the possibility of a recession adding to their uncertainty and anxiety. Following the subprime  |  more... Buy by the section | Search inside this report	Jun 1, 2008	$2,400.00
How Gen Y Eats: Culinary Trend Mapping Report Hear that rumble? It's the sound of a generation finding its voice. Generation Y - those born between 1980 and 2000, also known as Millennials - is the lion just now trying out its roar. With total membership as high as 78 million (our study focuses on the approximately 40  |  more... Search inside this report	Dec 24, 2008	$2,640.00
The U.S. Kids' Foods Market This report analyzes the $10 billion U.S. market for kids' cereals and breakfast foods, lunch packs, hot meals and entrees, and snacks and desserts. This market is being reshaped by new marketing options, growing nutritional concerns, and the increasingly sophisticated demands of child consumers and their  |  more... Buy by the section | Search inside this report	May 1, 1999	$2,750.00
The Affluent Market This report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections and an examination of advertising strategies and media use. It also offers a complete look at spending patterns, including detailed information on luxury spending categories. According to this report's estimates,  |  more... Buy by the section | Search inside this report	Jul 1, 1998	$2,062.50
The Kids Market One of Packaged Facts' all- time great bestsellers, The Kids Market has been thoroughly updated in this all-new edition, which pegs kids' spending power at close to  |  more... Buy by the section | Search inside this report	Nov 1, 1998	$2,062.50
The Market for Boomers Turning 50 Baby boomers will enjoy longer, more productive lives than any previous generation in American history. Packaged Facts' new report on boomers at 50 provides in-depth analysis of boomers who  |  more... Buy by the section | Search inside this report	Aug 1, 1998	$2,062.50
The U. S. Health and Natural Foods Market This fully updated Packaged Facts study analyzes the trends and factors influencing sales in the $11.2 billion health and natural food market. The report covers six product categories:  |  more... Buy by the section | Search inside this report	Jun 1, 1998	$2,062.50
The U.S. Mature Market This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age 55-64, 65-79 and 80 and older; estimates of the market's size and  |  more... Buy by the section | Search inside this report	Sep 1, 1998	$2,062.50
The Gay and Lesbian Market This Packaged Facts report analyzes the U.S. gay and lesbian market, including bisexuals. It includes demographic profiles of the U.S. gay and lesbian population (estimated now to be 14 million) with breakouts for age, gender, race, family size, educational attainment, employment, economic status, and political and religious affiliation.  |  more... Search inside this report	Jan 1, 1995	$1,375.00
Title	Published	Price

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