Consumer Demographics Market Reports

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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Published: May 1, 2011 | Price: $2,640.00
Many of the more than 43 million kids have become quite food savvy as a result of watching TV cooking shows with their foodie parents and being exposed to new foods while traveling and eating out. This has created both opportunities and challenges for developers and marketers, as kids have become...
Published: Apr 1, 2011 | Price: $3,080.00
This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better,...
Published: Mar 1, 2011 | Price: $3,200.00
Continuing behaviors adopted during the recession, American consumers are eating in more, which is beneficial to the fresh protein businesses of meat, poultry and seafood alike. However, consumers are also choosing less expensive cuts of meat, stocking up on sales, and looking for deals. ...
Published: Mar 1, 2011 | Price: $3,995.00
The convergence of social media, mobile devices and consumer lifestyles is ushering in a new era of restaurant-consumer interaction, opening new doors for restaurant operators to build customer relationships and sales opportunities, according to Packaged Facts’ Social Media and Technology in the...
Published: Mar 1, 2011 | Price: $3,995.00
Packaged Facts forecasts that corporate foodservice sales will drop more than 6% during 2011-12, driven primarily by continued high unemployment, restaurant encroachment into the corporate catering space, company site size trends, and remote working arrangements, as detailed in Trends in U.S....
Published: Jan 1, 2011 | Price: $3,200.00
The 48 million Latinos in the United States now wield buying power in excess of $1 trillion and represent an increasingly important consumer segment for marketers in a post-recession economy. While overall spending by non-Hispanic consumers declined during the recession, Latino consumers as a...
Published: Dec 1, 2010 | Price: $3,000.00
Driven by confluence of recession-induced changes, 2010 brings a perfect storm to the card industry: deteriorated credit quality, consumer credit pullback, shrinking credit card portfolios, and sweeping regulatory change. The CARD Act and the Dodd-Frank Act are reshaping both ends of the consumer...
Published: Nov 1, 2010 | Price: $2,640.00
As the U.S. economy recovers from deep recession, all eyes are on product categories that upscaled prior to the worldwide financial crashes of 2008-2009: Among such categories are young kids’ furnishings (cribs, highchairs, safety gates, etc accessories (baby monitors, car seats, strollers), and...
Published: Nov 1, 2010 | Price: $3,195.00
The U.S. Mom Market has received much discussion over the last 10 years since Packaged Facts first published a comprehensive report on the market. Moms continue to dominate the household dollars and brands continue to try to meet their needs. This report takes a different look at Moms than the...
Published: Nov 1, 2010 | Price: $3,595.00
Mired in what we’ve termed “entrenched pessimism,” the U.S. consumer’s penchant for increasing savings and reducing debt at a time when incomes have stagnated only serves to depress foodservice spending in the short run. For the dinner daypart, the ramifications are dramatic: Packaged Facts...
Published: Oct 1, 2010 | Price: $3,080.00
The 51 million adult members of the Millennial Generation (also known as Gen-Y) have been hit harder than any other age group by the recession. Millennials have the highest unemployment rate of all age groups, while those with jobs are most likely to have been asked at some point during the...
Published: Oct 1, 2010 | Price: $3,595.00
Snacking trends intersect with some of the foodservice industry’s most important challenges, which is why cracking the snacking code has become a necessity. But while much attention has been made of consumer snacking trends, and while foodservice operators now roll out new snackable items almost...
Published: Sep 1, 2010 | Price: $3,600.00
The conventional wisdom goes that gourmet/premium foods fare well during economic downturns because consumers view them as “affordable luxuries.” But the “Great Recession” of 2008-2009 disproved this theory as mighty Starbucks, the bellwether for the democratization of luxury, was among the first...
Published: Sep 1, 2010 | Price: $3,000.00
Fears about the recession dampening the nutritional supplement business have not been realized. Indeed, if anything, the market appears to have benefited from the economic uncertainty, since supplements stack up well against expensive prescription medications and possibly preventable medical...
Published: Sep 1, 2010 | Price: $3,000.00
2010 brings a perfect storm to the credit card industry, driven by recession-induced changes that are reshaping its core. At the same time, card rewards have become ubiquitous. In the face of some of the most significant changes the credit card industry has ever faced, some argue that ...
Published: Aug 18, 2010 | Price: $2,640.00
Sandwiches─with their universal appeal, limitless versatility and attractive price-points─are bucking the recession and proving to be the country’s most resilient food category. The sandwich form itself is infinitely variable and delightfully portable: a sandwich can be simple or...
Published: Aug 1, 2010 | Price: $2,640.00
U.S. consumers have been caught in an economic freefall over the past two years, but the crisis appears to be nearing an end. However, the significant changes in attitudes and behaviors brought about by these recessionary pressures persist, with consumers continuing to rethink what value means and...
Published: Jul 1, 2010 | Price: $2,640.00
Babycare supplies marketers must come up with new products and strategies on a regular basis -- to raise brands above the commodity herd. The fact that the pool of babies tends to hover near 4.0 million, year in, year out, further pressures competition. Yet this market is worth the scramble for...
Published: Jul 1, 2010 | Price: $2,640.00
Burritos, enchiladas, quesadillas—you don’t have to go to Mexican restaurant or scour the ethnic foods aisle in your supermarket if that’s what you’re in the mood for.  Hispanic foods and beverages have become so common a part of the American menu many consumers would have to think twice before...
Published: Jul 1, 2010 | Price: $3,195.00
The most profound trend affecting the gay and lesbian market may be the increasing acknowledgment by American society and legal institutions of marriage equality for gay men and lesbians. The expansion of same-sex marriage and other forms of civil unions over the past decade is triggering an...
Published: Jul 1, 2010 | Price: $3,595.00
Hoping to parlay recession-based foodservice-to-retail migration into long-term gains, food retailers continue to ratchet up their prepared foods and ready-to-eat programs. Packaged Facts estimates that grocery stores and supermarkets will grow prepared- and ready-to-eat foods sales by more than 7%...
Published: Jun 1, 2010 | Price: $2,395.00
The U.S. market for household and laundry cleaning products is well on its way to a major shift in marketing strategies, product innovation and ingredient stories—primarily due to the continued consumer interest and understanding of greener and more sustainable lifestyles. The sweet spot for...
Published: Jun 1, 2010 | Price: $7,195.00
Almost all major food companies, as well as many regional and local manufacturers, are pumping up their products with fiber in order to help Americans consume the recommended daily intake of 25 to 30 grams. Without help from fiber-fortified foods and beverages, most Americans only consume about...
Published: May 1, 2010 | Price: $3,080.00
As consumer confidence and economic optimism slowly returned in the first half of 2010, marketers and market researchers differed sharply over whether the price-conscious consumer who dominated the marketplace during the Great Recession would prove to be a temporary aberration or a permanent...
Published: May 1, 2010 | Price: $3,595.00
On the heels of more than two years of recession, the foodservice industry continues to feel the results of discretionary spending pullbacks, and while it has worked margin miracles, must nevertheless work its way out of a triple threat: declining guest traffic, declining average check, and...
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