Consumer Demographics Market Reports

(301 Reports)  

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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Title Publishedsort descending Price
The Market for Boomers Turning 50
Baby boomers will enjoy longer, more productive lives than any previous generation in American history. Packaged Facts' new report on boomers at 50 provides in-depth analysis of boomers who  |  more...
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Aug 1, 1998 $2,062.50
The U. S. Health and Natural Foods Market
This fully updated Packaged Facts study analyzes the trends and factors influencing sales in the $11.2 billion health and natural food market. The report covers  |  more...
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Jun 1, 1998 $2,062.50
The U.S. Mature Market
This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age 55-64, 65-79 and 80 and older; estimates of the market's size and  |  more...
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Sep 1, 1998 $2,062.50
The Gay and Lesbian Market
This Packaged Facts report analyzes the U.S. gay and lesbian market, including bisexuals. It includes demographic profiles of the U.S. gay and lesbian population (estimated now to be 14 million) with breakouts for age, gender, race, family size, educational attainment, employment, economic status, and political and religious affiliation.  |  more...
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Jan 1, 1995 $1,375.00
Generation X Market
Comprised of the 78.2 million Americans born between the years 1961 and 1980, Generation Xers are moving into the mainstream of American culture and life and can no longer be ignored. Packaged Facts' report on Generation X provides detailed, up-to-date coverage of this mercurial market. Includes current demographic analysis of  |  more...
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Aug 1, 1996 $1,375.00
Kids' Market
This report by Packaged Facts covers the 37.5 million population segment of children, ages 5--14. Includes 6 major chapters: demographics, market, kids as consumers, media, marketing to kids, and examples of campaigns and strategies targeted to kids. Highlights 5--14 age group's spending power; an inside look at the use of  |  more...
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Mar 1, 1997 $1,375.00
College Market
Although college students currently number over 14 million at 3,600 colleges and universities, the segment most aggressively pursued by marketers is the 7 million students at 1,792 4-year schools. With all that spending power, college students understandably are a hot target group for marketers running the gamut from apparel  |  more...
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Jun 1, 1995 $1,375.00
American Lifestyles in the Early 21st Century: Implications and Directions for Marketers
This Packaged Facts study identifies and analyzes the demographic, technological, social, and cultural trends projected to have the most profound impact on consumer buying habits and practices. Examines market ramifications of these trends for retailers and marketers and among different industries. The booming future business, particularly the 2000 mystique, is  |  more...
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Nov 1, 1995 $1,375.00
The Children's Video Market
The children's video market (kidvid) continues to grow, smashing the $3-billion mark in 1996. This Packaged Facts report analyzes the competitive strategies of Disney, Time Warner, MCA/Universal, LIVE Entertainment, MGM/UA, Twentieth Century Fox, and other giants. It details sales to both the sell-through and rental markets. Particular attention  |  more...
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Jun 1, 1997 $1,375.00
Marketing to Americans with Disabilities
Approximately 26 million Americans are severely disabled. This Packaged Facts report describes who the disabled are; what their diverse needs and sensitivities are; what barriers currently prevent them from participating fully in conventional shopping experiences; and what strategies marketers and retailers can use to overcome these barriers.  |  more...
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Feb 1, 1997 $1,375.00
Marketing to the Internet Generation
This completely new Packaged Facts report offers a comprehensive analysis of the demographic characteristics, purchasing power and consumer behavior of the Internet Generation; the 86 million Americans between the ages of 2 and 23 who have grown up with the Internet for all or a significant part of their lives.  |  more...
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Sep 1, 2000 $1,375.00
The Kids' Market
This report analyzes the $166-billion U.S. market for kids' products, which is being transformed by sweeping changes in kids' preferences, strong undercurrents of e-commerce and advanced marketing techniques. The report offers a detailed discussion of kid demographics, market size, growth and composition, kids' behavior as consumers, retail trends and the  |  more...
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Mar 1, 2000 $1,375.00
The U.S. Sports Nutritionals Market
The sports nutrition industry has seen phenomenal growth over the past several years, as research has led to one breakthrough after another in sports nutritional science. Despite this past success, the industry is beginning to show signs of slowing growth. A variety of complex factors, including questions of effectiveness,  |  more...
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May 1, 2001 $1,399.00
The U.S. Hispanic Market
This completely new Packaged Facts report provides a timely analysis of the consumer market created by the 35.3 million Hispanics living in the United States, who now make up the largest minority population segment in the country. The report begins by using the latest available data from Census  |  more...
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Sep 1, 2001 $1,399.00
The U.S. African American Market
This new Packaged Facts report provides an up-to-date assessment of the African American consumer market, which includes more than 36.4 million Americans who identified as African Americans in Census 2000. The report uses Census 2000 data and a wide variety of other current research to analyze key demographic  |  more...
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Jan 1, 2002 $1,500.00
The U.S. Kid's Food and Beverage Market
This Packaged Facts report discusses the broad and complex U.S. kids' food and beverage market. Valued at a colossal $11 billion and growing, this market is comprised of those foods and beverages that are specifically marketed to children 5 to 14 years of age. This study divides the  |  more...
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Nov 1, 2001 $1,399.00
The U.S. Affluent Market
This Packaged Facts report focuses on the "affluent" market, defined as consumers with household income of $100,000+, who currently have an aggregate household income of approximately $2.6 trillion. The number of these affluents has grown exponentially in the past few years, largely as a result of consumers becoming wealthier  |  more...
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Jan 1, 2002 $1,500.00
The Active Seniors Market
This report examines the U.S. market for active seniors, defined as consumers age 65-74. As more and more Americans age into this demographic and remain healthier and active longer, marketers are increasingly paying more attention to this older, "pre-Boomer" segment of the mature market—which is defined by distinctly different  |  more...
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Jan 1, 2002 $1,500.00
MarketLooks: The U.S. Market For Sports Nutritional Supplements
MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need. MarketLooks for market research reports published prior to May 2001  |  more...
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May 1, 2001 $399.00
MarketLooks: The U.S. Market For Sports Nutritional Bars And Gels
MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need. MarketLooks for market research reports published prior to May 2001  |  more...
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May 1, 2001 $399.00
MarketLooks: The U.S. Market For Young Adults: The Women's Segment
MarketLooks are concise, easy to read summaries of full-length market research reports. Full reports that cover more than one market segment are split into corresponding multiple MarketLooks to allow you to purchase only the MarketLooks that you need. MarketLooks for market research reports published prior to May 2001  |  more...
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Jul 1, 2001 $399.00
The U.S. Asian American Market
This new Packaged Facts report provides a thorough analysis of the Asian American market; the most affluent of the population segments tracked by the U.S. Census Bureau. The report uses the latest data available from Census 2000 as well as data from 2001 Census surveys to compile a comprehensive  |  more...
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Mar 1, 2002 $1,500.00
MarketLooks: The U.S. Hispanic Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Hispanic Market Published: September 2001  |  more...
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Sep 1, 2001 $399.00
The U.S. Market for Ethnic HBC: Hair Care, Skin Care, Color Cosmetics
The combined market for ethnic haircare, color cosmetic, and skincare products is valued at $1.6 billion, and will grow to $1.9 billion by 2006. Major marketers and small ethnic specialists alike are targeting the prime ethnic population, African Americans, as well as Hispanics and Asians. It is clear  |  more...
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May 1, 2002 $1,500.00
MarketLooks: The U.S. Kids' Food and Beverage Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Kids’ Food and Beverage Market Published: November 2001  |  more...
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Nov 14, 2001 $399.00
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