Consumer Demographics Market Reports

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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Title	Published	Price
Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged  |  more... Search inside this report	Apr 1, 2011	$3,465.00
Babycare Supplies in the U.S.: Diapers, Bottles, Wipes and Feeding Accessories, 5th Edition Babycare supplies marketers must come up with new products and strategies on a regular basis -- to raise brands above the commodity herd. The fact that the pool of babies tends to hover near 4.0 million, year in, year out, further pressures competition. Yet this market is worth  |  more... Search inside this report	Jul 1, 2010	$2,640.00
MarketLooks: The U.S. Ethnic Hair Care, Skin Care, And Cosmetics Market MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables  |  more...	Oct 1, 1999	$299.00
Ethnic Health and Beauty Care Products in the U.S., 7th Edition No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of  |  more... Search inside this report	Mar 1, 2010	$3,195.00
The New Recession Consumer in the U.S. As consumer confidence and economic optimism slowly returned in the first half of 2010, marketers and market researchers differed sharply over whether the price-conscious consumer who dominated the marketplace during the Great Recession would prove to be a temporary aberration or a permanent fixture in the American economy. This  |  more... Search inside this report	May 1, 2010	$3,080.00
The U.S. Market for Ethnic Cosmetics, Hair Care and Beauty Products: An Industry Gets a Makeover , 4th Edition It is time to look at the $1.5 billion ethnic HBC market in new ways -- time to include general-market products re-positioned to African Americans, Hispanics and Asians; time to recognize that a third of Blacks have moved out of the inner city to adopt “mainstream” suburban lifestyles; time to  |  more... Buy by the section | Search inside this report	Jun 1, 2004	$2,250.00
The U.S. Kids' Foods Market This report analyzes the $10 billion U.S. market for kids' cereals and breakfast foods, lunch packs, hot meals and entrees, and snacks and desserts. This market is being reshaped by new marketing options, growing nutritional concerns, and the increasingly sophisticated demands of child consumers and their  |  more... Buy by the section | Search inside this report	May 1, 1999	$2,750.00
The Hispanic Market This updated report focuses on the fast-growing Hispanic market - one of the most influential market segments in the United States. The report includes an in-depth demographic analysis of the Hispanic population that includes the latest available data on income, educational attainment, occupational  |  more... Buy by the section | Search inside this report	Jun 1, 1999	$2,062.50
The U.S. Health and Natural Product Stores Market This report reveals the trends driving the vigorous $19 billion food and supplement industry. Sales growth has reached 25% a year and shows no sign of declining, especially natural food supermarkets. Read what mainstream supermarkets and smaller natural food stores are employing to regain lost market  |  more... Buy by the section | Search inside this report	Sep 1, 1999	$2,750.00
The African American Market This completely revised Packaged Facts report analyzes the African American market, still the largest minority population segment in the United States. The report offers a thorough demographic analysis of the African American population based upon the most recent available data on income, occupation, education and other important economic and social  |  more... Buy by the section | Search inside this report	Dec 1, 1999	$2,062.50
The U.S. Infant, Toddler, and Preschool Market This all-new report analyzes the $20-billion infant, toddler and preschool market. It provides comprehensive coverage of four product categories: clothing (apparel and footwear), baby care supplies (diapers, skincare and toiletries, and baby feeding accessories), juvenile furniture and nursery accessories, and toys. Included are data on market  |  more... Buy by the section | Search inside this report	Feb 1, 2000	$1,375.00
American Lifestyles in the Early 21st Century Corporate marketers have their work cut out for them as they reach out to an increasingly diverse population. The graying of Baby Boomers, the maturation of Generation X, and their mercurial interests of the Echo Boom generation all conspire to make life challenging for those planning marketing schemes for traditional  |  more... Buy by the section | Search inside this report	Mar 1, 2000	$995.00
The Asian American Market This report takes an in-depth look at Asian Americans, the fastest growing and most affluent ethnic segment in an increasingly diverse America. It includes a comprehensive analysis of key demographic features of Asian Americans, an assessment of the current size and projected growth of the market through 2004, and an  |  more... Buy by the section | Search inside this report	Mar 1, 2000	$1,375.00
The Affluent Market This report includes comprehensive, in-depth information on affluent consumer segments and their behavior patterns, along with up-to-date demographics, market projections and an examination of advertising strategies and media use. It also offers a complete look at spending patterns, including detailed information on luxury spending categories. According to this report's estimates,  |  more... Buy by the section | Search inside this report	Jul 1, 1998	$2,062.50
The Kids Market One of Packaged Facts' all- time great bestsellers, The Kids Market has been thoroughly updated in this all-new edition, which pegs kids' spending power at close to  |  more... Buy by the section | Search inside this report	Nov 1, 1998	$2,062.50
The Market for Boomers Turning 50 Baby boomers will enjoy longer, more productive lives than any previous generation in American history. Packaged Facts' new report on boomers at 50 provides in-depth analysis of boomers who  |  more... Buy by the section | Search inside this report	Aug 1, 1998	$2,062.50
The U. S. Health and Natural Foods Market This fully updated Packaged Facts study analyzes the trends and factors influencing sales in the $11.2 billion health and natural food market. The report covers six product categories:  |  more... Buy by the section | Search inside this report	Jun 1, 1998	$2,062.50
The U.S. Mature Market This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age 55-64, 65-79 and 80 and older; estimates of the market's size and  |  more... Buy by the section | Search inside this report	Sep 1, 1998	$2,062.50
The Gay and Lesbian Market This Packaged Facts report analyzes the U.S. gay and lesbian market, including bisexuals. It includes demographic profiles of the U.S. gay and lesbian population (estimated now to be 14 million) with breakouts for age, gender, race, family size, educational attainment, employment, economic status, and political and religious affiliation.  |  more... Search inside this report	Jan 1, 1995	$1,375.00
Generation X Market Comprised of the 78.2 million Americans born between the years 1961 and 1980, Generation Xers are moving into the mainstream of American culture and life and can no longer be ignored. Packaged Facts' report on Generation X provides detailed, up-to-date coverage of this mercurial market. Includes current demographic analysis of  |  more... Search inside this report	Aug 1, 1996	$1,375.00
Kids' Market This report by Packaged Facts covers the 37.5 million population segment of children, ages 5--14. Includes 6 major chapters: demographics, market, kids as consumers, media, marketing to kids, and examples of campaigns and strategies targeted to kids. Highlights 5--14 age group's spending power; an inside look at the use of  |  more... Search inside this report	Mar 1, 1997	$1,375.00
College Market Although college students currently number over 14 million at 3,600 colleges and universities, the segment most aggressively pursued by marketers is the 7 million students at 1,792 4-year schools. With all that spending power, college students understandably are a hot target group for marketers running the gamut from apparel  |  more... Search inside this report	Jun 1, 1995	$1,375.00
American Lifestyles in the Early 21st Century: Implications and Directions for Marketers This Packaged Facts study identifies and analyzes the demographic, technological, social, and cultural trends projected to have the most profound impact on consumer buying habits and practices. Examines market ramifications of these trends for retailers and marketers and among different industries. The booming future business, particularly the 2000 mystique, is  |  more... Search inside this report	Nov 1, 1995	$1,375.00
The Children's Video Market The children's video market (kidvid) continues to grow, smashing the $3-billion mark in 1996. This Packaged Facts report analyzes the competitive strategies of Disney, Time Warner, MCA/Universal, LIVE Entertainment, MGM/UA, Twentieth Century Fox, and other giants. It details sales to both the sell-through and rental markets. Particular attention  |  more... Buy by the section | Search inside this report	Jun 1, 1997	$1,375.00
Marketing to Americans with Disabilities Approximately 26 million Americans are severely disabled. This Packaged Facts report describes who the disabled are; what their diverse needs and sensitivities are; what barriers currently prevent them from participating fully in conventional shopping experiences; and what strategies marketers and retailers can use to overcome these barriers.  |  more... Buy by the section | Search inside this report	Feb 1, 1997	$1,375.00
Title	Published	Price

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