Consumer Demographics Market Reports

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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Published: Sep 9, 2016 | Price: $3,995.00
African-Americans: Demographic and Consumer Spending Trends, 10th EditionNow in its 10th edition, this report analyzes consumer spending and demographic trends for the African-American population in the United States. Packaged Facts defines the African-American population as including individuals...
Published: Jun 23, 2016 | Price: $3,995.00
Hispanics: Demographic and Consumer Spending Trends This new Packaged Facts report unmasks the simple but powerful formula that lies behind the recent remarkable growth in Hispanic spending power. First, the number of Hispanic households has been growing faster than the number of non-Hispanic...
Published: Mar 30, 2016 | Price: $3,300.00
Millennial Menus: Culinary Trend Tracking SeriesDemanding what you want, how you do and don’t want it, and when you want it are hallmarks of Millennials, the 69 million U.S. adults currently age 18-34, and it’s not just about food. Simmons data show that the Millennial age cohort is significantly...
Published: Feb 29, 2016 | Price: $2,500.00
Millennials as Pet Market Consumers The Millennial generation has become a driving force in the American pet industry. Between 2007 and 2015, Millennials were responsible for 43% of the growth in the number of pet owners in the United States. The 43 million pet owners in the 18- to 34-year-old...
Published: Nov 11, 2015 | Price: $3,500.00
Millennial Parents in the U.S. Millennial Parents in the U.S. analyzes the complex world of the more than 20 million 18- to 34-year-olds who are raising children. and highlights the implications for marketers. One consideration is that the demographic and social profile of Millennial parents...
Published: Aug 31, 2015 | Price: $3,850.00
American Consumers in 2020 American Consumers in 2020 offers a comprehensive view of the future in order to provide marketers and retailers with a vision of what American consumers will look like, how much they will have to spend, how they will be shopping and what they will be buying in 2020. The...
Published: Nov 26, 2014 | Price: $3,595.00
Pet Population and Ownership TrendsFacing a leveling pet population and an aging human population, the pet industry may do well by looking to the U.S. Hispanic population as the source of growth opportunities in the coming years. This and other insights can be found in Packaged Facts new report,...
Published: Jun 30, 2014 | Price: $3,150.00
Hispanic Food Shoppers in the U.S.Food retailers have long known that the U.S. Hispanic population represents an enormous opportunity. And also, Packaged Facts has found, a challenging opportunity.First, the upside: over the past decade, spending on food in grocery stores by Hispanics has grown...
Published: Jan 9, 2014 | Price: $2,970.00
Boomer Wellness: Culinary Trend Mapping Report They’re 80 million strong and represent nearly half of the households with annual incomes over $75K. They’re the Baby Boomers, and what they like to eat and what influences their eating decisions significantly influences the food and beverage market....
Published: Dec 27, 2013 | Price: $3,595.00
The African-American Consumer Market, 9th Edition With a population of 44 million and buying power over $1 trillion in 2013, African-Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers. In the face of daunting...
Published: Oct 31, 2013 | Price: $3,080.00
Americans in 2020 The fabric of who we are as a nation—from our employment prospects to our family structures—is constantly fraying and being rewoven. We are a graying nation inhabited by Baby Boomers and seniors who are decidedly not just fading away. People are living longer even as birth rates...
Published: Nov 27, 2012 | Price: $2,800.00
Tortillas and taco kits outsell hamburgers and hot dog buns. Salsa boasts almost twice the dollar sales of ketchup. Latino culture has impacted the U.S. grocery aisles to such an extent that it has redefined American cuisine, or more accurately that its long-standing role in American...
Published: Nov 19, 2012 | Price: $2,800.00
Each year Moms have a hand in spending nearly $200 billion on food purchased for use at home, and of course food marketers and grocers have long targeted Moms as their essential consumer segment. Even so, marketers need to find new ways to engage today’s tech-immersed foodie Moms, who are at the...
Published: Aug 27, 2012 | Price: $2,390.00
Latino consumers are a bright spot in an otherwise dreary picture for issuers of credit cards.  According to Experian Simmons National Consumer Study (NCS) data, between 2004 and 2011 the total number of American consumers with credit cards dropped 5%, while the number of non-Latinos with credit...
Published: Jul 18, 2012 | Price: $2,640.00
In 2008, Packaged Facts and the Center for Culinary Development (CCD) presented How Gen Y Eats, a report that profiled this much-discussed group as loving culinary mash-ups, craving big and layered flavors, and keeping an eye on nutrition and the health of the planet. These attributes haven’t...
Published: Jun 8, 2012 | Price: $3,195.00
With the rapid expansion of racial and ethnic minorities in the U.S. over the next ten years, ethnic health and beauty care product (EHBC) marketers have a fast growing target market. During 2010, the EHBC market posted growth of nearly 13%, and during 2011 the market continued to advance at a...
Published: Apr 23, 2012 | Price: $3,080.00
On the surface, very little appears monolithic about adult Millennials (defined as those in the 18- to 29-year-old age group and also known as Gen-Y).  Millennials include full-time college students, late-20-somethings who have moved back to their parents’ home and married and unmarried couples...
Published: Apr 20, 2012 | Price: $3,000.00
In the New [ab]Normal of economic sluggishness, cosmeceutical marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers. As is the case in many consumer packaged goods categories, cosmeceutical sales suffered during the recession,...
Published: Feb 1, 2012 | Price: $3,850.00
Highlighting the opportunities generated by the 8.2 million Latino adults living in households with an income of $75,000 or more, Packaged Facts' Upscale Latino Consumers in the U.S. calls for a shift in strategic thinking about the Hispanic market. Between 2000 and 2010 the number of Upscale...
Published: Dec 1, 2011 | Price: $3,080.00
This completely new edition of Packaged Facts The Affluent Consumer Market in the U.S. finds an affluent consumer population that is considerably more upbeat than in 2009 when the last edition of the report was published. Experian Simmons National Consumer Study data show that affluent consumer...
Published: Nov 1, 2011 | Price: $3,995.00
Hispanic consumers are central to restaurant industry growth: Hispanic share of consumer-driven restaurant sales is on the upswing, with growth of 4.7% in 2011, almost double that of the U.S. consumers generally. Latino Foodservice Trends in the U.S. provides industry participants with valuable...
Published: Oct 1, 2011 | Price: $2,800.00
Latino consumers have an outsized impact on the market for HBC products in the United States. Over the past decade, spending by Latino consumers on personal care products grew more than 40%, nearly three times faster than it increased among non-Latino consumers. By 2015 Latinos will make up 20%...
Published: Sep 1, 2011 | Price: $2,800.00
With a population of 51 million that accounted for more than half of the growth of the American population in the past decade, Latinos continue to expand their influence in the American consumer market. Packaged Facts The Latino Household Products Shopper shows how Latinos have an especially...
Published: Jul 1, 2011 | Price: $3,600.00
Food Shopper Insights: Grocery Shopping Trends in the U.S. offers fresh, original and actionable analysis to enable grocers and food manufacturers, marketers and brand managers to learn more about how grocery shoppers decide where to shop and how they make up their minds about what to buy. A...
Published: Jul 1, 2011 | Price: $3,000.00
Underbanked and Unbanked Consumers in the U.S. provides market size, industry and product revenue forecasts and analyzes the legislative and regulatory challenges driving the growth of alternative financial services (AFS). Increasingly, these products are seen as a viable alternative to banks by...
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