Consumer Demographics Market Reports

(300 Reports)  

Packaged Facts is your trusted source for consumer demographics market research. Reports provide key industry trends, demographic growth projections with related purchasing and spending trends, and in-depth analysis of a wide variety of unique demographic sectors so you can more deeply penetrate the markets you compete in.

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Title Publishedsort descending Price
Boomer Wellness: Culinary Trend Mapping Report
T he Baby Boomers, the generation of those born between 1946 and 1964,number 80 million and account for 44% of the households with annual incomes over $75K, representing a significant amount of disposable income and purchasing power. Boomer  Wellness Culinary Trend Mapping report  |  more...
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Jan 9, 2014 $3,300.00
Americans in 2020
Americans in 2020 The fabric of who we are as a nation—from our employment prospects to our family structures—is constantly fraying and being rewoven. We are a graying nation inhabited by Baby Boomers and seniors who are decidedly not just fading away. People are  |  more...
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Oct 31, 2013 $3,850.00
The African-American Consumer Market, 9th Edition
The African-American Consumer Market, 9th Edition With a population of 44 million and buying power over $1 trillion in 2013, African-Americans are a key segment in an American economy that increasingly depends upon the needs and preferences of multicultural consumers. In the face of daunting economic difficulties,  |  more...
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Dec 27, 2013 $3,995.00
Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition
There is good reason to be optimistic about ethnic hair, skin, and cosmetics products in the United States, and for marketers to be ramping up in new products and marketing campaigns now rather than later. With the rapid expansion of racial and ethnic minorities in the U.S. over the  |  more...
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Jun 8, 2012 $3,595.00
Consumer Payments in the U.S.: The Latino Market
Latino consumers are a bright spot in an otherwise dreary picture for issuers of credit cards.  According to Experian Simmons National Consumer Study (NCS) data, between 2004 and 2011 the total number of American consumers with credit cards dropped 5%, while  |  more...
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Aug 27, 2012 $2,390.00
Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends
Each year Moms have a hand in spending nearly $200 billion on food purchased for use at home, and of course food marketers and grocers have long targeted Moms as their essential consumer segment. Even so, marketers need to find new ways to engage today’s tech-immersed foodie Moms, who  |  more...
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Nov 19, 2012 $2,100.00
Millennials in the U.S.
On the surface, very little appears monolithic about adult Millennials (defined as those in the 18- to 29-year-old age group and also known as Gen-Y).  Millennials include full-time college students, late-20-somethings who have moved back to their parents’ home  |  more...
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Apr 23, 2012 $3,850.00
Hispanic Foods and Beverages in the U.S., 5th Edition
Tortillas and taco kits outsell hamburgers and hot dog buns. Salsa boasts almost twice the dollar sales of ketchup. Latino culture has impacted the U.S. grocery aisles to such an extent that it has redefined American cuisine, or more accurately that its long-standing role in American cuisine has expanded to become irrepressibly evident.  |  more...
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Nov 27, 2012 $3,150.00
Collegiate Gen Y Eating: Culinary Trend Mapping Report
In 2008, Packaged Facts and the Center for Culinary Development (CCD) presented How Gen Y Eats , a report that profiled this much-discussed group as loving culinary mash-ups, craving big and layered flavors, and keeping an eye on nutrition and the health of the planet. These attributes haven’t changed and over  |  more...
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Jul 18, 2012 $2,970.00
Cosmeceuticals in the U.S, 6th Edition
In the New [ab]Normal of economic sluggishness, cosmeceutical marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers. As is the case in many consumer packaged goods categories, cosmeceutical sales suffered during the recession, but the going could have been tougher were  |  more...
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Apr 20, 2012 $3,750.00
The Affluent Consumer Market in the U.S., 6th Edition
This completely new edition of Packaged Facts The Affluent Consumer Market in the U.S. finds an affluent consumer population that is considerably more upbeat than in 2009 when the last edition of the report was published. Experian Simmons National Consumer Study data show that affluent consumer confidence was on  |  more...
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Dec 1, 2011 $3,080.00
The U.S. Infant, Toddler, and Preschool Market
This all-new report analyzes the $20-billion infant, toddler and preschool market. It provides comprehensive coverage of four product categories: clothing (apparel and footwear), baby care supplies (diapers, skincare and toiletries, and baby feeding accessories), juvenile furniture and nursery accessories, and toys. Included are data on market  |  more...
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Feb 1, 2000 $1,375.00
The Kids' Market
This report analyzes the $166-billion U.S. market for kids' products, which is being transformed by sweeping changes in kids' preferences, strong undercurrents of e-commerce and advanced marketing techniques. The report offers a detailed discussion of kid demographics, market size, growth and composition, kids' behavior as consumers, retail trends and the  |  more...
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Mar 1, 2000 $1,375.00
Ethnic Health and Beauty Care Products in the U.S., 7th Edition
No market is an island -- but why do many marketers and retailers still consider the ethnic HBC aisle as separate from the rest of the store, sleepy and low-end? In reality, ethnic haircare, makeup, and skincare products are a vibrant $2.7 billion business that reflects the upscaling of  |  more...
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Mar 1, 2010 $3,195.00
Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged  |  more...
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Apr 1, 2011 $3,080.00
Underbanked and Unbanked Consumers in the U.S.: Successfully Targeting Consumers of Alternative Financial Services, 2nd Edition
Underbanked and Unbanked Consumers in the U.S. provides market size, industry and product revenue forecasts and analyzes the legislative and regulatory challenges driving the growth of alternative financial services (AFS). Increasingly, these products are seen as a viable alternative to banks by the 26% of U.S. households that are underbanked  |  more...
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Jul 1, 2011 $3,000.00
Food Shopper Insights: Grocery Shopping Trends in the U.S.
Food Shopper Insights: Grocery Shopping Trends in the U.S. offers fresh, original and actionable analysis to enable grocers and food manufacturers, marketers and brand managers to learn more about how grocery shoppers decide where to shop and how they make up their minds about what to buy. A  |  more...
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Jul 1, 2011 $3,600.00
The Latino Household Products Shopper
With a population of 51 million that accounted for more than half of the growth of the American population in the past decade, Latinos continue to expand their influence in the American consumer market. Packaged Facts The Latino Household Products Shopper shows how Latinos have an especially significant impact  |  more...
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Sep 1, 2011 $2,800.00
How Gen Y Eats: Culinary Trend Mapping Report
Hear that rumble? It’s the sound of a generation finding its voice. Generation Y — those born between 1980 and 2000, also known as Millennials — is the lion just now trying out its roar. With total membership as high as 78 million (our study focuses on the approximately 40  |  more...
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Dec 24, 2008 $2,640.00
The Active Seniors Market
This report examines the U.S. market for active seniors, defined as consumers age 65-74. As more and more Americans age into this demographic and remain healthier and active longer, marketers are increasingly paying more attention to this older, "pre-Boomer" segment of the mature market—which is defined by distinctly different  |  more...
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Jan 1, 2002 $1,500.00
MarketLooks: The Gay and Lesbian Market: New Trends, New Opportunities
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The Gay and Lesbian Market: New Trends, New Opportunities Published: October  |  more...
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Oct 9, 2002 $299.00
The New Recession Consumer in the U.S.
As consumer confidence and economic optimism slowly returned in the first half of 2010, marketers and market researchers differed sharply over whether the price-conscious consumer who dominated the marketplace during the Great Recession would prove to be a temporary aberration or a permanent fixture in the American economy. This  |  more...
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May 1, 2010 $3,080.00
African American Market in the U.S.
This new Packaged Facts report provides an in-depth analysis of the attitudes and behavior of African-American consumers. With a population exceeding 38 million and with buying power projected to exceed $1.1 trillion in 2012, African Americans remain a crucial part of the American consumer economy. The report highlights  |  more...
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Feb 1, 2008 $3,850.00
Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th Edition
The conventional wisdom goes that gourmet/premium foods fare well during economic downturns because consumers view them as “affordable luxuries.” But the “Great Recession” of 2008-2009 disproved this theory as mighty Starbucks, the bellwether for the democratization of luxury, was among the first companies hit by cutbacks in consumer spending.  |  more...
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Sep 1, 2010 $3,600.00
Nutritional Supplements in the U.S., 4th Edition
Fears about the recession dampening the nutritional supplement business have not been realized. Indeed, if anything, the market appears to have benefited from the economic uncertainty, since supplements stack up well against expensive prescription medications and possibly preventable medical procedures, especially as healthcare costs continue to soar. Accordingly,  |  more...
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Sep 1, 2010 $3,000.00
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Most Popular Research
Millennials in the U.S.
Americans in 2020
Ethnic Hair, Skin, and Cosmetics Products in the U.S., 8th Edition
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Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends
Hispanic Foods and Beverages in the U.S., 5th Edition
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