Baby Boomers Market Reports

Baby Boomers, defined by the Census Bureau as those born between 1943 and 1964, number 75 million in the U.S.   Long a top focus of marketers due to their population size and spending power, Boomers are often analyzed in terms of older Boomer and younger Boomer age cohorts, each spanning a decade. As Boomers represent an increasingly large share of the population, they, along with other older American consumers, are becoming responsible for an ever-greater proportion of consumer spending.  In this report collection we analyze the latest information on Boomer shopping preferences, media and advertising preferences, and more.

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Published: Jan 9, 2014 | Price: $2,970.00
Boomer Wellness: Culinary Trend Mapping Report They’re 80 million strong and represent nearly half of the households with annual incomes over $75K. They’re the Baby Boomers, and what they like to eat and what influences their eating decisions significantly influences the food and beverage market....
Published: Oct 31, 2013 | Price: $3,080.00
Americans in 2020 The fabric of who we are as a nation—from our employment prospects to our family structures—is constantly fraying and being rewoven. We are a graying nation inhabited by Baby Boomers and seniors who are decidedly not just fading away. People are living longer even as birth rates...
Published: Apr 20, 2012 | Price: $3,000.00
In the New [ab]Normal of economic sluggishness, cosmeceutical marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers. As is the case in many consumer packaged goods categories, cosmeceutical sales suffered during the recession,...
Published: Apr 1, 2011 | Price: $3,080.00
This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better,...
Published: Sep 1, 2010 | Price: $3,000.00
Fears about the recession dampening the nutritional supplement business have not been realized. Indeed, if anything, the market appears to have benefited from the economic uncertainty, since supplements stack up well against expensive prescription medications and possibly preventable medical...
Published: Sep 24, 2009 | Price: $2,640.00
The beverage market has always been large and competitive. But a scene that 15 years ago was dominated by soda, juice, milk, coffee and tea is now splintering into numerous smaller niches, and as a result, consumers are able to find beverages to meet their specific needs. This is evidenced by...
Published: Dec 1, 2008 | Price: $7,995.00
For years Packaged Facts has examined a wide range of consumer industries and produced several market research studies useful to companies interested in the demographics market. To maximize market research dollars, we've assembled one PDF featuring three critical demographics & lifestyles...
Published: Oct 20, 2008 | Price: $2,640.00
Total U.S. retirement assets were valued at $17.6 trillion in 2007, up more than six percent over 2006. The largest part of these assets is divided almost evenly among individual retirement accounts, defined contribution plans and government pension plans. However, IRAs and annuities posted the...
Published: Sep 1, 2008 | Price: $2,800.00
Economic downturn of 2008 notwithstanding, the U.S. market for nutritional supplements is poised for healthy growth, with sales forecast to climb 39% from 2007 to 2012 to reach $8.5 billion, following a major rebound in 2006-2007. Helping to protect the category as consumers tighten their...
Published: Jun 1, 2008 | Price: $3,080.00
Far from dwindling into the mists of irrelevance, Baby Boomers are the largest demographic segment today and their influence shows no sign of waning. Born between 1946 and 1964, Boomers account for one-third of the U.S. population, spend about $2 trillion annually, and generally expect to stay in...
Published: Sep 1, 2006 | Price: $2,400.00
Childhood obesity and nutrition is all over the news and is serving as the fuel for marketers developing products that appeal to consumers ages 3 to 11, and, of course, their gatekeepers. Since the turn-of-the-century, the dynamics of the kids’ food and beverage business have changed...
Published: May 1, 2006 | Price: $399.00
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: Baby Boomers in the U.S. Published: May 2006 Each...
Published: May 1, 2006 | Price: $2,800.00
As the first wave of Baby Boomers turn age 60 in 2006, Packaged Facts presents an all-new report on the attitudes, preferences, and shopping behaviors of this cohort across a wide range of U.S. markets. Born between the years 1946 and 1964, this diverse, individualistic, and demanding generation...
Published: Dec 1, 2005 | Price: $2,250.00
Boomers age 45-54 spend $123 weekly on food, compared with $102 for 25- to 34-year-olds and $75 for 65- to 74-year-olds. Moreover, over 10 million boomer households allot $125 or more weekly to grocery expenditures alone, while nearly 20 million visit either family or fast-food restaurants 6 or...
Published: Nov 1, 2002 | Price: $1,500.00
This Packaged Facts report examines the baby boomer market, defined as American consumers born between the years of 1946 and 1964 and currently falling in the 38-56 age range. While the number of consumers in this 76-million-strong generation remains roughly stable over time, the baby boom...
Published: Nov 1, 2002 | Price: $299.00
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Baby Boomers Market: From the Beatles to...
Published: Jun 1, 2000 | Price: $1,375.00
This updated report provides detailed insight into the motivations, aspirations and challenges of the nation's 58 million adults who are 55 and older. The report documents the unprecedented growth of this population group, explains the similarities and differences in its three distinct segments and...
Published: Sep 1, 1998 | Price: $2,062.50
This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age 55-64, 65-79 and 80 and older; estimates of the...
Published: Aug 1, 1998 | Price: $2,062.50
Baby boomers will enjoy longer, more productive lives than any previous generation in American history. Packaged Facts' new report on boomers at 50 provides in-depth analysis of boomers who are 50-plus, including: demographics of the market; estimate of the market's...
Published: Aug 1, 1998 | Price: $299.00
MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of...
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