Baby Boomers Market Reports

(20 Reports)  

Find the information you need on baby boomers. The Packaged Facts collection of market research reports provides insights into consumer trends, opportunities, projections, and sales and marketing strategies. Specifics on market share, segmentation, size, and growth of the US baby boomers market are also featured. You'll find the latest information on Boomer shopping preferences, media and advertising preferences, and more.

Title Publishedsort descending Price
Americans in 2020
Americans in 2020 The fabric of who we are as a nation—from our employment prospects to our family structures—is constantly fraying and being rewoven. We are a graying nation inhabited by Baby Boomers and seniors who are decidedly not just fading away. People are  |  more...
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Oct 31, 2013 $3,850.00
Boomer Wellness: Culinary Trend Mapping Report
T he Baby Boomers, the generation of those born between 1946 and 1964,number 80 million and account for 44% of the households with annual incomes over $75K, representing a significant amount of disposable income and purchasing power. Boomer  Wellness Culinary Trend Mapping report  |  more...
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Jan 9, 2014 $3,300.00
The Market for Boomers Turning 50
Baby boomers will enjoy longer, more productive lives than any previous generation in American history. Packaged Facts' new report on boomers at 50 provides in-depth analysis of boomers who  |  more...
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Aug 1, 1998 $2,062.50
The U.S. Mature Market
This Packaged Facts report provides in-depth analysis of America's wealthiest, most idiosyncratic population group, which is really three different markets. The report includes: demographics of the market's three primary segments as defined by age 55-64, 65-79 and 80 and older; estimates of the market's size and  |  more...
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Sep 1, 1998 $2,062.50
MarketLooks: Baby Boomers
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: Baby Boomers in the U.S. Published: May 2006  |  more...
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May 1, 2006 $399.00
The Retirement Products Market for Baby Boomers and Generation X in the U.S.
Total U.S. retirement assets were valued at $17.6 trillion in 2007, up more than six percent over 2006. The largest part of these assets is divided almost evenly among individual retirement accounts, defined contribution plans and government pension plans. However, IRAs and annuities posted the biggest compound annual  |  more...
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Oct 20, 2008 $2,640.00
Nutritional Supplements in the U.S., 4th Edition
Fears about the recession dampening the nutritional supplement business have not been realized. Indeed, if anything, the market appears to have benefited from the economic uncertainty, since supplements stack up well against expensive prescription medications and possibly preventable medical procedures, especially as healthcare costs continue to soar. Accordingly,  |  more...
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Sep 1, 2010 $3,000.00
Generational Market Research Bundle: Baby Boomers, Gen X and Gen Y
For years Packaged Facts has examined a wide range of consumer industries and produced several market research studies useful to companies interested in the demographics market. To maximize market research dollars, we've assembled one PDF featuring three critical demographics & lifestyles research studies . Each study provides a comprehensive  |  more...
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Dec 1, 2008 $7,995.00
Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
This Packaged Facts report focuses on the market potential of the 26 million “Healthy Consumers” who are 50 years old and over and who are pursuing a wellness regime that includes healthy eating and regular exercise. Anchored by boomers who firmly believe that getting older means getting better, Packaged  |  more...
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Apr 1, 2011 $3,080.00
MarketLooks: The U.S. Market for Boomers Turning 50
MarketLooks are concise, graphic-rich summaries of full-length market research reports. Reports that cover more than one market segment are split into corresponding MarketLooks to allow you to purchase only what you need. This MarketLooks was created in PowerPoint(R) for easy extraction of text, charts and tables  |  more...
Aug 1, 1998 $299.00
Cosmeceuticals in the U.S, 6th Edition
In the New [ab]Normal of economic sluggishness, cosmeceutical marketers have an opportunity to shine across multiple generations, including Boomers, Gen X-ers, and increasingly, Gen Y-ers. As is the case in many consumer packaged goods categories, cosmeceutical sales suffered during the recession, but the going could have been tougher were  |  more...
Apr 20, 2012 $3,000.00
The U.S. Mature Market
This updated report provides detailed insight into the motivations, aspirations and challenges of the nation's 58 million adults who are 55 and older. The report documents the unprecedented growth of this population group, explains the similarities and differences in its three distinct segments and provides detailed coverage of the surprising  |  more...
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Jun 1, 2000 $1,375.00
The U.S. Baby Boomer Market: From The Beatles to Botox - 3rd Edition
This Packaged Facts report examines the baby boomer market, defined as American consumers born between the years of 1946 and 1964 and currently falling in the 38-56 age range. While the number of consumers in this 76-million-strong generation remains roughly stable over time, the baby boom generation constitutes over  |  more...
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Nov 1, 2002 $1,500.00
Marketlooks: The U.S. Baby Boomer Market
MarketLooks , from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study: Title: The U.S. Baby Boomers Market: From the Beatles to Botox Published:  |  more...
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Nov 1, 2002 $299.00
Beverage Trends: Culinary Trend Mapping Report
The beverage market has always been large and competitive. But a scene that 15 years ago was dominated by soda, juice, milk, coffee and tea is now splintering into numerous smaller niches, and as a result, consumers are able to find beverages to meet their specific needs. This is evidenced  |  more...
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Sep 24, 2009 $2,640.00
Baby Boomers and the U.S. Food and Beverage Industry: Trends and Opportunities in Health, Natural and Organic, Gourmet, Ethnic and Convenience Foods
Boomers age 45-54 spend $123 weekly on food, compared with $102 for 25- to 34-year-olds and $75 for 65- to 74-year-olds. Moreover, over 10 million boomer households allot $125 or more weekly to grocery expenditures alone, while nearly 20 million visit either family or fast-food restaurants 6 or more  |  more...
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Dec 1, 2005 $2,250.00
Baby Boomers in the U.S.
As the first wave of Baby Boomers turn age 60 in 2006, Packaged Facts presents an all-new report on the attitudes, preferences, and shopping behaviors of this cohort across a wide range of U.S. markets. Born between the years 1946 and 1964, this diverse, individualistic, and demanding generation accounts  |  more...
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May 1, 2006 $2,800.00
Kids Food and Beverage in the U.S.
Childhood obesity and nutrition is all over the news and is serving as the fuel for marketers developing products that appeal to consumers ages 3 to 11, and, of course, their gatekeepers. Since the turn-of-the-century, the dynamics of the kids’ food and beverage business have changed dramatically. For starters, there  |  more...
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Sep 1, 2006 $2,400.00
U.S. Baby Boomer Attitudes and Opportunities: At Home, At Work and On the Road
Far from dwindling into the mists of irrelevance, Baby Boomers are the largest demographic segment today and their influence shows no sign of waning. Born between 1946 and 1964, Boomers account for one-third of the U.S. population, spend about $2 trillion annually, and generally expect to stay in the  |  more...
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Jun 1, 2008 $3,080.00
Nutritional Supplements in the U.S., 3rd Edition
Economic downturn of 2008 notwithstanding, the U.S. market for nutritional supplements is poised for healthy growth, with sales forecast to climb 39% from 2007 to 2012 to reach $8.5 billion, following a major rebound in 2006-2007. Helping to protect the category as consumers tighten their discretionary spending  |  more...
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Sep 1, 2008 $2,800.00
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