Rockville (MD), May 30, 2012 -- The $20 billion U.S. chocolate candy market is mature, differentiated, and demanding. That makes it challenging for marketers of chocolate products seeking to distinguish themselves from the competition, according to Chocolate Candy in the U.S., a just-released report from Packaged Facts.
Packaged Facts estimates the U.S. market for chocolate sold at retail at $19.5 billion in 2011, up 6.6% over the previous year. Everyday chocolate, seasonal candies, and premium chocolate all posted dollar gains for the market, though driven in part by price increases implemented to offset rises in raw material and other costs.
From a channel perspective, according to David Sprinkle, publisher for Packaged Facts, chocolate is showing particular resilience in convenience stores and natural food stores. In natural food stores, organic chocolates posted nearly 20% growth in 2011, according to SPINSscan data cited in the report. Conventional supermarkets nonetheless remain the main channel for chocolate sales, followed by convenience stores.
While the country remains challenged by economic doldrums, chocolate can be counted on to outpace overall food market growth. Packaged Facts identifies the following as factors that will continue to spur dollar gains in the market:
For further information, please visit: www.marketresearch.com and http://www.packagedfacts.com/Chocolate-Candy-6746112/.
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