Rockville, MD, May 24, 2012 -- Manufacturers, restaurateurs and food producers must respond to how freshness trends are playing a new role in America's food choices, according to Freshness: Culinary Trend Mapping Report by market research publisher Packaged Facts and the San Francisco-based strategic food and beverage agency CCD Innovation.
Kimberly Egan, CEO of CCD Innovation, advises that it's not just about unwilted greens and sell-by dates anymore; it's a mentality that is permeating our food culture and changing the paradigm. "Today's consumers are redefining freshness with renewed excitement, valuing it as a marker of quality and looking for it in every corner of the food world." And they are finding it; consumers' access to fresh foods now ranges to grocery departments and retail channels far beyond the produce aisle.
Why freshness has become so pivotal is easy to understand. Freshness signifies healthfulness and good nutrition, artisan quality and full flavor. Fresh food typically has a known source that one can trace to better understand how our food got to our plate, and who was responsible for that journey. Fresh can be tender and juicy, firm and ripe, rich, delicious and colorful--all attributes of a new standard that consumers increasingly insist upon.
In this issue of the serial Culinary Trend Mapping Report, the following freshness trends in food and foodservice are situated along CCD Innovation's proprietary five-stage Trend Mapping Stage 1 signifies that a trend is just gaining traction among creative chefs and adventurous diners, while Stage 5 indicates complete absorption into the mainstream and presence on quick service menus and grocery store shelves.
The Culinary Trend Mapping Report is co-published by the CCD Innovation and Packaged Facts. Individual issues and annual subscriptions are available at www.packagedfacts.com/landing/culinarytrends.
About CCD Innovation -- CCD Innovation is a full-service food and beverage strategic innovation agency that successfully blends culinary creativity with consumer insights, trends and marketing expertise. Visit www.ccdinnovation.com, or contact Kara Nielsen at (415) 693-8900 x110: email@example.com.
About Packaged Facts -- Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.
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