Rockville (MD), April 3, 2012 -- U.S. sports and entertainment foodservice revenue will reach $8.36 billion in 2012, up 5% from 2011, according to the just-released Packaged Facts report on Sports & Entertainment Venue Foodservice Trends in the U.S.

Despite dropping 4% during 2009, sports and entertainment foodservice sales have now surpassed pre-recession levels, thanks to sales growth in the last two years.

Facing stagnating seating capacity, attendance challenges, and a difficult ticket pricing environment, the U.S. sports and entertainment industry has increased per capita guest spending by enhancing amenities and improving suite and club seat programs. In both cases, foodservice plays a central role.

Borrowing from the restaurant industry--and with significant input from foodservice contractors--sports and entertainment venue operators, managers and promoters are aggressively improving food selection, food quality, food menu flexibility, and better customer service to enhance the fan experience.

According to David Sprinkle, publisher of Packaged Facts, improved concessions and higher-end foodservice programs are designed to transform the guest experience--and transform major venues into food destinations in the process.

To fully leverage sports and entertainment foodservice operations, industry participants should understand how generational shifts in venue attendance shape the kinds of food and drink patrons expect, and keep abreast of restaurant trends that reshape consumer expectations about how and what they eat when they eat out.

For further information, please visit: https://www.packagedfacts.com/Sports-Entertainment-Arena-6488976/.

About Packaged Facts -- Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer goods and retailing, foods and beverages, demographics, pet products and services, and financial products. Packaged Facts also offers a full range of custom research services. To learn more, visit: www.packagedfacts.com. Follow us on Facebook, LinkedIn and Twitter.

Contact:
David Sprinkle, publisher
Packagedfacts.com
dsprinkle @packagedfacts.com

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