An article by FoodNavigator-USA.com discusses Packaged Facts' findings on the private label food and beverage market in the U.S. In grocery aisles everywhere, the quality and progressiveness of current generation private-label products has been a boon to shoppers who are maintaining a more frugal lifestyle these days, whether as a long-term philosophy, or a sensible adjustment to the economic downturn. In its newly updated report, Packaged Facts estimates that private label food and beverage dollar sales topped $98 billion in 2011, accounting for 17.6% of total food and beverage retail sales in the United States.

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