Packaged Facts' publisher, David Sprinkle, has penned an article published in Nutraceuticals World entitled Cosmeceuticals and Antioxidants: Perfect Together. Whether or not a marketer of skin care, hair care or color cosmetics proclaims outright that its products are cosmeceuticals, the ability to treat or prevent conditions--like wrinkles, sun damage, oiliness or the harmful effects of stress--is often taken for granted as consumers come to expect more from their health and beauty care (HBC) products. At the same time, consumers are less impressed with unsupported cosmeceutical claims. Innovation and proven efficacy are required to generate interest, especially in the case of new brands and products hitting the market... |
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