Nutraceuticals World wrote a brief synopsis of Packaged Facts' report "Food Bars in the U.S.: Trends in Cereal/Granola Bars and Energy/Nutrition Bars," detailing key points in the study. The article notes the $5.7 billion dollar market is seeing the most activity in the nutrition/energy bar segment, which grew 16% between 2010-2011 and will approach $4.5 billion by 2016. Other findings in the Packaged Facts study include projected retail sales of cereal and granola bars will grow 2% this year and will be valued at $3.6 billion by 2016. |
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