Packaged facts research report U.S. Pet Market Outlook 2012-2013 was the focus of Store Brand Decisions article on how in-store brands are very important to the pet product landscape. Packaged Facts notes that because pets are perceived as 'members of the family,' there is an immense opportunity for price-focused consumers to be served by lower priced store brands.

Learn more about the U.S. market for pets >>

View the complete article at Store Brand Decisions >>