Food Business News did an article on Packaged Facts' recent report covering the $5.7 billion U.S. retail market for food bars, including cereal/granola bars and energy/nutrition bars. According to Packaged Facts' report, food bars have been making noise in the marketplace recently, posting double-digit growth rates for successful product types. Reasons for this surge include a wave of new product launches, increased sophistication in marketing bars to different consumer sets, and continued innovation in delivery formats. Eating trends such as the blurring of meals and snacks, an emphasis on portion control, and increasingly informal, spur-of-the-moment, and customized eating all favor the food bar market.

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