Obesity drives weight management market

Packaged Facts puts the global market at $18bn for weight loss foods and drinks including bars, snacks, drinks, frozen meals and desserts.
Two thirds of US adults and one third of children and adolescents are overweight or obese, Packaged Facts said. Adult obesity rates had increased 48 percent between 1988 and 2008; 72 percent in the case of teenagers and children.

Nearly 40 percent of American adults are watching their diet to remove or maintain weight – or about 85m people. Of that 40 per cent, about 28 per cent are trying to lose weight and 13 percent maintain weight.

More information: Weight Management Trends in the U.S.