Special Offer. Now 50% off the original price of $2799.
Growing up in the 1970s and 1980s, members of Generation X were the first to be deeply affected by divorce, and they saw their families encounter several periods of economic turmoil. As a result, researchers studying the members of Generation X during their earlier years often found a relatively pessimistic and cautious group of consumers.
Now, however, members of Generation X have become young adults who are driving the new hi-tech economy, forming families, and becoming an increasingly positive economic force. The 37 million 25- to 34-year-olds have an aggregate income that exceeds $1.1 trillion, and they have a substantial influence on a wide variety of sectors. For example, research shows that the rate of homeownership in this age group is higher than that of the Baby Boom generation at an equivalent age. As a result, Generation X consumers are having a major impact on the furniture, housewares, and home improvement industry.
Learn about why young adults are turning to traditional values and family life and how this trend affects marketing strategies. Find out what makes 25- to 34-year-old consumers different from younger adults and older Boomers—and understand what they share in common. Discover how Generation X influences the purchasing decisions of family members and friends. Explore the online shopping behavior of this technology-savvy generation.
Related Reports:Pet Population and Ownership Trends in the U.S.
Nov 26, 2014 - LA5316506 - $3,995.00
The African-American Consumer Market, 9th Edition
Dec 27, 2013 - LA5062152 - $3,995.00
Americans in 2020
Oct 31, 2013 - LA6135734 - $3,850.00
Collegiate Gen Y Eating: Culinary Trend Mapping Report
Jul 18, 2012 - LA6576735 - $2,640.00
Millennials in the U.S.
Apr 23, 2012 - LA3867595 - $3,080.00
Cosmeceuticals in the U.S, 6th Edition
Apr 20, 2012 - LA6281775 - $3,000.00
Underbanked and Unbanked Consumers in the U.S.: Successfully Targeting Consumers of Alternative Financial Services, 2nd Edition
Jul 1, 2011 - LA2826947 - $3,000.00
Healthy 50+ Americans: Trends and Opportunities in the Emerging Wellness Market
Apr 1, 2011 - LA6135736 - $3,080.00
Millennials in the U.S.: Trends and Opportunities Surrounding Gen-Y Adults
Oct 1, 2010 - LA2661911 - $3,080.00
Fiber Food Ingredients in the U.S.: Soluble-, Insoluble- and Digestive-Resistant Types
Jun 1, 2010 - LA2583576 - $7,195.00
Questions?Contact a research specialist >
Most Popular ResearchAmericans in 2020 The African-American Consumer Market, 9th Edition Boomer Wellness: Culinary Trend Mapping Report Pet Population and Ownership Trends in the U.S. Hispanic Food Shoppers in the U.S.