MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: .S. Market for Cultured Dairy Products

Published: February 2005

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:

• The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  
• The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  
• The consultant or analyst who needs to ramp up on a new market or demographic area quickly
  
  

The following is the abstract from the full report:

The refrigerated cultured dairy products category is poised for unprecedented growth as a result of a variety of marketplace factors. These include dairy’s healthful halo and the explosive growth in the Hispanic population, an ethnic segment that views cultured dairy products as staples in their daily diet and in meal preparation. With 2004 retail sales in the neighborhood of $8 billion, cultured dairy categories such as drinkable yogurt, probiotic shots, dips, and cream cheese-style spreads are driving growth.

This new report from Packaged Facts, The U.S. Market for Cultured Dairy Products: Yogurts, Cream Cheese, Sour Cream and Related Products, provides details on the latest and greatest in cultured dairy foods, including new technologies and innovations such as lower-carbohydrate formulations and good-for-you bacteria. You will find profiles of the top retail players, along with comprehensive demographic data and brand share information. This report is a must resource for anyone involved in the cultured dairy products, or anyone thinking of entering it

Yogurt sold in multi-packs and individual cups, as well as squeeze tubes for spoon-free eating, are also showing impressive growth thanks to better-for-you and demographic-focused formulations. This includes the addition of probiotic bacteria, fiber, vitamins, minerals, and other healthful ingredients, along with flavors and colors that appeal to kids, adults, and aging baby boomers. Though branded cultured products are typically sold through retail venues, single-serving containers are gaining distribution through foodservice outlets. This presents an opportunity for marketers familiar with selling cultured product such as cottage cheese, cream cheese, and sour cream in bulk to foodservice establishments such as restaurants and cafeterias.

And, like many industries, marketer consolidation is making the big players bigger, and the smaller players smaller. Bigger means more marketing dollars and a greater chance of success. Smaller translates to a greater chance of failure as a result of fewer resources; however, in the cultured dairy segment, smaller also means more willingness to be creative and take risks when it comes to innovation.

Related Reports:

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 7th Edition
Apr 30, 2012 - LA6488966 - $3,750.00

Gourmet, Specialty and Premium Foods, Beverages and Consumer Trends in the U.S., 8th Edition
Sep 1, 2010 - LA2108812 - $4,050.00

Ice Cream and Frozen Desserts in the U.S.: Markets and Opportunities in Retail and Foodservice, 6th Edition
Jan 1, 2010 - LA2385473 - $2,640.00

Boosting Immunity Through Digestion: The Relation Among Probiotics, Prebiotics and Digestive Enzymes
Oct 1, 2009 - LA2286571 - $3,080.00

Sweet and Salty/Savory Snacks in the U.S.: Lifestyle Marketing and New Product Development in the New Economy, 3rd Edition
Sep 1, 2009 - LA1939946 - $2,640.00

Cultured Dairy Products in the U.S.
Oct 1, 2006 - LA1209583 - $2,400.00

Snack Food Trends in the U.S.: Sweet, Salty, Healthy and Kids Snacks
Jul 1, 2006 - LA1119533 - $2,400.00

The U.S. Market for Ice Cream and Related Frozen Desserts: Ice Cream, Frozen Yogurt, Sherbet, Sorbet and Frozen Novelties, 4th Edition
Nov 1, 2005 - LA1119532 - $2,250.00

MarketLooks: U.S. Market for Foodservice Ice Cream and Related Frozen Desserts: Ice Cream, Frozen Yogurt, Sherbet, Sorbet and Frozen Novelties
Nov 1, 2005 - ML1186686 - $499.00

The MarketLooks: U.S. Market for Retail Ice Cream, Frozen Yogurt,Sherbet/Sorbet/Water Ice, and Frozen Novelties
Nov 1, 2005 - ML1187262 - $499.00