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Packaged Facts’ new 3-volume market research series, The U.S. Market for Wellness Foods and Beverages, is the executive’s guide to the new frontier of health oriented food and beverage consumption in this country. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation for three popular and growing food and beverage categories: Organic, Soy-Based Foods and Beverages and Functional Foods.

The U.S. Market for Organic Foods and Beverages
Already a $9 billion market, organic foods and beverages are the fastest-growing categories of the food industry. Driven by increased consumer awareness of the nexus between healthy eating and health, and buoyed by federal regulations that provide clear guidance on how to label products, the organic industry has evolved from a locally farmed, locally shopped niche to a global concern with global U.S.-based food and beverage marketers taking an active role as key players. Old-line food giants such as Kellogg, Kraft, Heinz and General Mills now have a stake in popular brands of organic foods and beverages. And the consumer profile of an organic shopper is changing, as a younger, more ethnically diverse and economically varied audience has begun to seek these products. The U.S. Market for Organic Foods and Beverages offers a comprehensive look at this burgeoning industry, and offers the benefit of quantitative and qualitative analyses buoyed by the insight of top experts in the field.
May 2003

The U.S. Market for Soy-based Foods and Beverages
It’s in frozen desserts, cans of chili, frozen dinners, pizza, sausages and hot dogs, smoothies and even lattes. It’s soy, and soy-based foods and beverages are competing ever more strongly with meat and dairy products as an essential part of what’s for breakfast, lunch and dinner (and snacks inbetween). With a growing percentage of teens claiming themselves to be vegetarian (or being open to it), and the increasing variety and forms of soy-based foods entering the marketplace, the market for soy-based foods and beverages has never been stronger. The U.S. Market for Soy-based Foods and Beverages, volume 2 in the series The U.S. Market for Wellness Foods and Beverages, offers a comprehensive and fresh look at the burgeoning soy market. Which players dominate the market, and who’s ready to enter and compete? What defines a soy customer - and are they soy-exclusive or willing to go back and forth? And if so, what products are soy-fine, and what others are less palatable? The U.S. Market for Soy-based foods answers these questions, and lays out the trends, strategies and opportunities that will present themselves in the soy market.
July 2003

The U.S. Market for Functional Foods and Beverages
Functional foods are one of the fastest growing categories of food products in the United States. The U.S. alone represents one-third of the global nutrition market, and functional food sales are projected to exceed $30 billion by the end of the decade. Marketers of foods and beverages are constantly finding new ways to enhance their products with the addition of functional products, to which they’re finding an increasingly accepting and willing audience. The U.S. Market for Functional Foods and Beverages, volume 3 in the series, The U.S, Market for Wellness Foods and Beverages, examines the factors driving this dramatic growth, including new product introductions and innovations, the regulatory environment that is fostering wider use and awareness of functional foods, and the growing sense among consumers that “wellness” can be achieved by taking a closer look at and improving one’s diet. Indeed, the report offers a full profile of the functional food consumer, including looking at the market for functional foods according to age groups and ethnic and racial groups. The study also examines the marketers that are leading the functional food parade, both large and small, as well as offers a look at the up-and-coming companies that are poised to make a difference in the market in the years to come.
August 2003

About our Editorial Partners
Packaged Facts is proud to have the expert collaboration of Marr Barr Communications (www.marrbarr.com) as our editorial partners in the publication of this series. Marr Bar Communications is a strategic marketing and communications agency specializing in socially responsible businesses. Liz Marr and Amy Barr have more than 35 years of consumer and business marketing experience, including experience as senior executives at Horizon Organic Dairy. Their clients include food and household consumer packaged goods companies.

Report Methodology
The information in The U.S. Market for Wellness Foods and Beverages is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the organic, soy and functional foods markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

This series looks at every segment of the organic foods/beverages, soy-based foods/beverages and functional foods/beverages markets, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of “wellness” foods and beverages. It provides up-to-date competitive profiles of marketers of organic, soy-based and functional foods and beverages - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the wellness industry.

What You’ll Get in this Report
The U.S. Market for Wellness Foods and Beverages is a brand-new series that offers a unique perspective on the burgeoning market for organic, soy-based and functional foods and beverages. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Wellness Foods and Beverages offers. The individual volumes within the series address the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll to see a more detailed outline of the contents of the individual volume reports in this series.

How You Will Benefit from this Report
If your company is already competing in the wellness market, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for wellness foods and beverages, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the wellness foods and beverages based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for wellness food and beverage products
• Research and development professionals stay on top of competitor initiatives and explore demand for products in the organic, soy and functional food and beverage arenas.
• Advertising agencies working with clients in food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Volumes in the series include the following:
The U.S. Market for Organic Foods and Beverages
The U.S. Market for Soy-based Foods and Beverages
The U.S. Market for Functional Foods and Beverages

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