Judging by retail sales and new product trends in 2004 and 2005, the low-carb bubble appears to have burst, and marketers are scrambling to identify the “next big thing” in weight loss. The U.S. Market for Weight-Loss Products and Trends: Moving From Low-Carb to Low-Sugar and Low-Glycemic, a revised and updated Packaged Facts report, examines emerging trends in the U.S. market for weight-loss foods and beverages, where low-carb has begun to yield ground to other key “Lows,” from low-fat to low-sugar and low-glycemic, in a variety of important product categories. It also surveys recent developments in weight-loss-related food ingredients (including artificial sweeteners), current government nutritional guidelines and product regulation, and the evolution of leading diet plans such as Atkins and Weight Watchers, exploring in detail how the weight-loss market is moving from an emphasis on narrowly defined “trend” diets (such as low-carb) towards an approach that integrates weight loss with overall good health.

Using Information Resources, Inc. (IRI) data, the report quantifies sales of weight-loss foods and beverages for 2001-2005 in five core categories: Frozen Dinners & Entrees, Desserts, Food Bars, Meal Replacement Liquids & Powders, and Diet Candy. These key market segments are also compared and contrasted with standout weight-loss products in a variety of “trend” categories, ranging from baked goods and cereal to condiments and beer. The market is also quantified through custom-tabulated Productscan reports that analyze weight-loss-related package tag trends across all food and beverage categories. Sales are projected through 2010, based on an examination of current and coming trends that offer new growth opportunities in key food and beverage categories.

Also provided are profiles of leading weight-loss food and beverage marketers such as Atkins Nutritionals, H.J. Heinz Co. (Weight Watchers), Nestle (Stouffer's Lean Cuisine), and Slim-Fast Foods Co., as well as mainstream marketers who are moving more heavily into the weight-loss realm, including Dreyers Grand Ice Cream, Inc. and General Mills, Inc. Demographic profiles of key consumer demographic groups are also included, based custom tabulations of Spring 2005 Simmons Market Research Bureau data.

Report Methodology
The information in The U.S. Market for Weight-Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer behavior patterns and data were derived from Simmons Market Research Bureau’s National Consumer Survey for Spring 2005.

What You’ll Get in this Report
The U.S. Market for Weight-Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Weight-Loss Products and Trends: Moving from Low-Carb to Low-Sugar and Low-Glycemic offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer for weight loss products, and the behaviors and attitudes that motivate such purchases
• The Products
• Trends and Opportunities

  Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

  How You Will Benefit from this Report
  If your company is already competing in the weight loss industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for weight loss products and the trends that affect them, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the weight loss consumer based on Simmons data.

This report will help:

• Marketing Managers
  identify market opportunities and develop targeted promotion plans for weight loss foods and beverages.
• Research and development
  professionals stay on top of competitor initiatives and explore demand for weight loss foods and beverages.
• Advertising agencies
  working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives
  understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians
  provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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