Selling time, or rather, the watches and clocks that measure it, is a $8.9 billion business. As the economy recovers, watch/clock marketers are feverishly innovating, licensing fashion brands, and styling for every possible taste. Rivals at all levels are realizing that it now takes more than good old fashioned merchandising to stand out from the vast herd of watches. And clock marketers are seeking to break their dependence on the cyclical fortunes of the broader home furnishings category. In Packaged Facts’ new report, The U.S. Market for Watches and Clocks, busy execs will find what they need to defeat the commodity nature of this retail-driven industry: Historical sales, forecasts to 2008, societal and marketing trends, and Simmons demographic data are all presented in Packaged Facts’ unique, well-organized format of in-depth analysis. The strategies of several marketers, from Timex to Rolex, Gillette/Braun to LVMH, are examined in detail.

Packaged Facts has been tracking the U.S. watch market since 1995, and in this, the 6th edition of the report, we broaden the scope to include the market for clocks. This reports covers time-keepers at all levels, from the inexpensive casual watches to high-end, luxury items. Also new to this report are two separate discussions of the sports watch and children’s watch markets.

Report Methodology
The information in The U.S. Market for Watches and Clocks is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the watch/clock market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

What You’ll Get in this Report
The U.S. Market for Watches and Clocks makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Watches and Clocks offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream time-keeper marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail Strategies (including mass marketers, supermarkets stores and drug stores)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the watch/clock market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for watches and clocks, as well as projected sales and trends through 2008. Contributing to that understanding will be a complete analysis of sales data from published and trade sources, a detailed discussion of the consumer for watches and clocks based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for watches and clocks.
• Research and development professionals stay on top of competitor initiatives and explore demand for watches and clocks.
• Advertising agencies working with clients in the watch/clock industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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Watches and Clocks in the U.S., 7th Edition
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MarketLooks:The U.S. Market for Watches
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MarketLooks:Clocks and Watches
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MarketLooks: The U.S. Watch Market
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