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Modern watches and clocks offer the style, the function, the gadgetry, or the mark of status, to suit any man, woman or child. The $7.1 billion market also offers big opportunities for any marketer, from the huge multinational, to the tiny basement operation. Yet this same market is difficult to navigate, because it is highly fragmented, with lots of competitors; sales through every channel from department stores to jewelry stores to hardware stores; and pressure from rival time-telling devices such as cellphones and PDAs. ...

This 7th edition of Watches and Clocks in the U.S., one of Packaged Facts’ best-selling reports, is for any executive who needs fresh perspective on the complexities of the exciting watch/clock market: We present historical and projected sales patterns, in-depth analysis of market influences, competitive profiles (of Fossil, Loews/Bulova, LVMH, Swatch, Timex, and others), and extensive interpretation of Simmons demographic data. Special “Focus” chapters discuss the sports watch and kids’ watch segments.

Report Methodology
The information in Watches and Clocks in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the watch/clock industry and consultants to the industry. Market size data was derived from trade sources and a formula based on watch-purchasing patterns and prices. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research and personal interviews. Consumer information was derived from Simmons Market Research Bureau, fall 2005 National Consumer Survey and Teen Survey.

What You’ll Get in this Report
Watches and Clocks in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Watches and Clocks in the U.S. offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• Retail and Distribution Strategies
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the watch and clock industries, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for watches and clocks, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for watches and clocks based on Simmons data.

This report will help:

• Marketing Managersidentify market opportunities and develop targeted promotion plans for watches and clocks.
• Research and development professionals stay on top of competitor initiatives and explore demand for watches and clocks.
• Advertising agencies working with clients in the toy industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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