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Compiled From: "The U.S. Watch Market"
Abstract from full report:

Hundreds of companies vie for shares of the $6.3 billion watch business. In this new report, read up on the latest battle plans for marketers such as Timex, Bulova, Swatch, Fossil, Movado and others. There are also valuable data on sales trends, with projections made through 2004. Economic and societal factors, the retail sphere and watch advertising and promotion are all probed in depth. Current product trends are discussed, including the craze for high-tech and luxury watches. Finally, extensive analysis of Simmons information gives the best available picture of the U.S. watch market.

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