Now 25% off the original sale price of $2,750.
Hundreds of companies vie for shares of the $6.3 billion watch business. In this new report, read up on the latest battle plans for marketers such as Timex, Bulova, Swatch, Fossil, Movado and others. There are also valuable data on sales trends, with projections made through 2004. Economic and societal factors, the retail sphere and watch advertising and promotion are all probed in depth. Current product trends are discussed, including the craze for high-tech and luxury watches. Finally, extensive analysis of Simmons information gives the best available picture of the U.S. watch market.

Additional Information

Scope and Methodology

Scope of Report

This Packaged Facts study scrutinizes the U.S. retail marketplace for wrist-watches. Products are divided into four main categories according to price tier: Mass market (watches priced under $50), middle market ($50-$299), upper-middle market ($300-$999), and luxury ($1,000-plus). Such price categories are bounded differently according to source. However, Packaged Facts has attempted to divide the market into the most practical categories/price ranges, given consumer purchasing patterns, and realities at the retail level.

Other classifications according to type (sports, fashion, high tech, novelty, etc.) or function (chronograph, calendar, alarm, and so on) may span all of the above price tiers.

Pocket watches, and watches in lighters, pens, or other objects, are generally excluded here. They may be mentioned, however, for their influence on the wrist-watch business. Clocks, whether of wall, table, or alarm types, are definitely ex-cluded.

Methodology for This Study

Data for this study were gathered from a range of primary and secondary sources. The analyst-author has conducted interviews with watch industry executives. Detailed proprietary data has been obtained from primary research firms such as Simmons Market Research Bureau, Inc., and Competitive Media Reporting. Secon-dary sources include a host of business and consumer publications, online databases, trade groups, and government agencies. Watch manufacturers and/or marketers have also been contacted.

However, despite the magnitude of this effort, few sources attempt an estimate of the U.S. retail market for watches. To shape its own estimate, Packaged Facts has compared all available numerical data, and extrapolated logically according to retail and societal trends. The recent fortunes of various watch companies also figure in the calculation.

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