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This study describes and analyzes the U.S. market for vitamins, minerals and supplements herbs, phytonutrients, essential fatty acids and more. Learn what strategies the major VSM players and giant pharmaceutical companies employ to wrest control of this dynamic market. Discover what opportunities exist to introduce new products and capture sales in new demographics. Find out what regulatory course the federal courts and the FDA are charting for the industry. And get the inside track on marketing trends and consumer attitudes with up-to-the-minute data from surveys, financial reports and trade and consumer publications.

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