The Market for Value-Added Fresh Produce

Jul 1, 1999
176 Pages - Pub ID: LA539
Abstract Table of Contents Search Inside Report Buy By the Section Related Reports

One of today's hottest markets, value-added produce, is driven by America's heightening awareness of health and fitness issues. This Packaged Facts report discusses how precuts (those popular bags of shredded lettuce), as well as organics, have rocketed at double-digit rates to the $9.7 billion mark at retail. All the economic, societal, and demographic drivers are discussed here, with sales projected through the year 2004. Competitive trends such as branding and national rollouts are covered as are the distinct strategies of players like Dole, Ready Pac, Bruce Church, Tanimura & Antle, and others. Individual sections are available.

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