Now 50% off the original sale price of $2,750.
This study analyzes the fastest growing segment of the private-label food and beverage market, premium upscale store brands. Introduced by Loblaw, Canada's largest wholesaler/retailer, in the late 1980s with its President's Choice line and soon after in the U.S. by A&P with its Master Choice label, these gourmet store brands are being increasingly licensed and/or copied by today's supermarket chains and wholesalers. Examines the current size and growth of these high-quality store brands, describes the positive and negative factors impacting future growth, projects sales to 1998, and identifies the most recent retailers entering the premium upscale store-brand field.

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