The U.S. Tweens Market, 2nd Edition

Apr 1, 2003
238 Pages - Pub ID: LA820456
Attention: There is an updated edition available for this report.
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This Packaged Facts report, the 2nd edition to our ground-breaking The U.S. Tweens Market, provides an in-depth analysis of the market created by tweens—the 25 million young American consumers in the 8- to 14-year-old age group. The report includes a comprehensive demographic profile of tweens that provides the latest available data on key variables such as tween household income. Key elements of the tween market are assessed, including expenditures by parents on tweens and the buying power of tweens themselves. The report offers an overview of the consumer behavior of tweens that includes topics such as the major influences on tween shopping and buying habits and the relationship of tween consumers with the Internet. Media favored by tweens—including television, radio, print, and Web sites—are discussed. Marketing and advertising approaches to tween consumers are analyzed, and case studies of companies active in the tween market are presented. The report identifies trends affecting the tween market and highlights emerging opportunities for companies that want to grow their share of the tween market. An appendix includes information about resources available to companies interested in the tween market.

Tweens are kids who aspire to be like teens. They exhibit increasingly sophisticated tastes, especially in apparel and food, and require a highly nuanced approach from marketers. Tweens reject marketing messages that seem childish but tune out ads that are over their heads. The typical tween lives a multi-tasking life in a media-saturated environment and can be difficult to reach with traditional marketing approaches. Tweens are most heavily influenced by other tweens and teens but still often shop and buy with their parents as part of a family unit.

Report Methodology
The information in The U.S. Tweens Market is based on both primary and secondary research. Primary research involved interviews with experts, public relations and industry analysts in firms that specialize in youth marketing research, as well as companies that market products specifically for tweens (e.g., food, toys, consumer electronics). Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

What You’ll Get in this Report
The U.S. Tweens Market, 2nd Edition, is a follow-up to the popular Packaged Facts report that pioneered syndicated research on the Tweens market. With this report you will discover how successful marketers learn what tweens want. Identify untapped opportunities in the tween market. Find out about the steps being taken by a wide range of retailers and consumer products companies to grab the attention of tweens. Learn about the delicate balance between marketing directly to tweens while maintaining the confidence of their parents.

The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of companies that are targeted tweens (and their parents) and analyses of the products they market)
  • Retail Strategies
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the tween market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for tween products, as well as market growth and trends through 2007. Contributing to that understanding will be a complete analysis of tween-related data from published and trade sources, a detailed discussion of the tween market based on Simmons data, and in-depth case studies of companies that are targeting tweens, with an examination of marketing, advertising and promotional strategies.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for tween-oriented products
  • Research and development professionals stay on top of competitor initiatives and explore demand for products targeting tweens.
  • Advertising agencies working with clients in the toy, food, consumer electronic and other youth-oriented industries understand the product buyer to develop messages and images that compel tweens and their parents to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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