Market Trends: Sunglasses

Oct 1, 2005
100 Pages - Pub ID: LA1097890
Share this report
 
Online Download $1,495
Hard Copy Mail Delivery $1,995
Global Site License $3,990
Online Download plus 1 Hard Copy $2,170
The U.S. non-prescription sunglasses market has faced tough times in recent years. Sales have tapered since 2000 when they exceeded $2 billion, in part due to an aging American consumer market base leaving the non-prescription sunglasses market for the prescription sunglasses market. In spite of this, the industry is posed for a comeback. The introduction of a host of stylish designs by popular fashion houses, coupled with a growing consumer awareness of the harmful effects of ultra-violet rays and the functional protective benefit sunglasses provide, may turn the industry around.

The Packaged Facts report, Market Trends: Sunglasses, covers the U.S. market for non-subscription (plano) sunwear, clip-ons and goggles. Prescription sunglasses, tinted lenses and all other eyewear products are beyond the scope of this report.

Market Trends: Sunglasses examines the state of the U.S. market, with a look at manufacturer and retailer strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, brand preference, retailing, new products and factors and trends (such as the impact of fashion on sunglasses as an accessory purchase and the impact of sports participation on sunglass purchases) that will fuel future growth.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Sunglasses is obtained from both primary and secondary research. Primary research data is provided by Simmons Market Research Bureau (consumer buying and usage data), U.S. government data, and prominent sunwear and eyewear associations. Secondary research data has been obtained from trade association publications, business and medical journals, company literature and websites, databases, and investment reports.

What You’ll Get in this Report
Market Trends: Sunglasses offers unique perspective on an evolving market. No other market research report provides the analysis and trends coverage that Packaged Facts offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans.
  • Research and development professionals stay on top of competitor initiatives and explore demand for new product introductions.
  • Advertising agencies working with clients in the sunglasses industry and related industries to understand consumer mindset and to develop consumer messaging for these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

Chapter 1 Executive Summary
  • Scope
  • Methodology
  • The Product
    • Plano (Non-Prescription) Sunwear
    • Sports Glasses
    • Regulations

  • The Market
    • Industry Overview
    • Table 1-1 U.S. Sunglasses Market, 2000-2005 (E) (in billion $)

  • Key Trends & Factors to Growth
    • Sports Drive Sunglass Technology
    • Innovation
    • Sunglasses for Toddlers
    • National Health Organizations Recommend Sunglasses
    • Sunglasses…for Pets
    • Travel Retail
    • Table 1-2 Sunglass Sales in Travel Retail, 1999-2003, (in million $)
    • Designer Sunglasses

  • Major Challenges
    • Aged Population Likely to Wear Prescription Sunglasses
    • Market Forecast
    • Table 1-3 U.S. Sunglasses Market Projections, 2005-2010 (E) (in billion $)
    • The Marketers

  • Marketing Dynamics
    • Sports Icons Promote Brands
    • Bolle Company
    • Luxottica Spends Big on Advertising LensCrafters
    • Ray-Ban Enters Formula One
    • Oakley Sunglasses for Ducati
    • Product Placement in Movies

  • Distribution & Retail
    • Sunglass Specialty Stores - Top Selling Channel
    • New Product Introduction
      • Bolle’s Fashletic Collection
      • The Consumer

Chapter 2 The Market

  • The Product
    • Plano (Non-Prescription) Sunwear
    • Regulations
    • ANSI Standards for Sunglasses
    • Table 2-1 Standards for Permissible Light through Sunglasses, (ANSI)

  • Industry Overview
    • Figure 2-1 U.S. Sunglasses Market, 2000-2005 (E) (in billion $)

  • Key Trends & Factors to Growth
    • Sports Drive Sunglass Technology
    • Innovation
    • Sunglasses for Toddlers
    • Health Organizations Recommend Sunglasses
    • Sunglasses…for Pets
    • Travel Retail
    • Table 2-2 Sunglass Sales in Travel Retail, 1999-2003 (in million $)
    • Table 2-3 Total U.S. Domestic Travel Volume in Millions of Person-Trips*
    • Table 2-4 U.S. Domestic Travel Person-Trips based on Purpose, 2004
    • Table 2-5 U.S. Domestic Travel Person-Trips based on Mode of Transport, 2004 (%)
    • Table 2-6 Share of Annual U.S. Travel by Month, 2004 (% of person-trips)
    • Table 2-7 Season of U.S. Travel, 2004 (% of person-trips)
    • Designer Sunglasses
    • Alternative Products - OTC Reading Sunglasses

  • Major Challenge
    • Aged Population Likely to Wear Prescription Sunglasses
    • Table 2-8 Prevalence of Myopia and Hyperopia among U.S. Population Above 40 years, 2002
    • Table 2-9 Prevalence of Cataract, Age-related Macular Degeneration (AMD) and Glaucoma among U.S. Population Above 40 years, 2002
    • Table 2-10 Prevalence of Diabetic Retinopathy among U.S. Population Above 40 years, 2002

  • Market Forecast
  • Figure 2-2 U.S. Sunglasses Market Projections, 2005-2010 (E) (in billion $)

Chapter 3 Top Marketer Profiles

  • Luxottica Group S.p.A
    • Overview
    • Designer Brands
    • House Brands
    • Company Snapshot

  • Oakley, Inc.
    • Overview
    • Company Snapshot

  • De Rigo S.p.A.
    • Overview
    • Company Snapshot

  • Benetton Group S.p.A
    • Overview
    • Company Snapshot

  • Bushnell Performance Optics
    • Overview
    • Company Snapshot

  • Safilo Group
    • Overview
    • Company Snapshot

  • AAI Foster Grant
    • Overview
    • Company Snapshot

  • Orange 21 Inc.
    • Overview
    • Company Snapshot

    • Signature Eyewear Inc.
    • Overview
    • Company’s Snapshots

  • A.T. Cross Company
    • Overview

  • Marcolin S.p.A
    • Overview
    • Company Snapshot
v

Chapter 4 Marketing Dynamics

  • Advertising and Promotion
    • Reliant on Sports Icons and Imagery
    • Bolle’s Diverse Sport Relationships
    • Oakley Eyes Women’s Extreme Sports
    • Oakley Employee, Lance Armstrong
    • Safilo’s Carrera Sporting Brand
    • Ray-Ban’s ‘Change Your View’ Campaign
    • Ray-Ban Enters Formula One
    • Oakley Enters into Agreement with Fox Racing
    • Oakley Sunglasses for Ducati
    • Luxottica Spends Big on Advertising LensCrafters
    • Product Placement in Movies

  • Distribution & Retail
    • Sunglass Specialty Stores - Top Selling Channel
    • Table 4-1 U.S. Sunglass Sales by Distribution Channel, 2004, (in million $)
    • Oakley Expands Distribution Network
    • Luxottica Controls Distribution Through Sunglass Hut
    • Solstice
    • Oliver Peoples
    • L.A. Eyeworks

  • 2005 Survey of Independent Retailers
    • Most Buyers Prefer Plastic Lens
    • Figure 4-1 Sunglass Sales Share Based on Lens Materials
    • Service - Key Differentiating Factor
    • Figure 4-2 What Factors Distinguish Independent Sunglass Retailers
    • Polarization
    • Figure 4-3 Percentage of Polarized Sunlenses Dispensed to Consumers

  • New Product Introduction
    • Oakley Inc.
    • Table 4-2 U.S. Oakley New Product Introductions, 2005
    • Bolle’s Fashletic Collection
    • Table 4-3 U.S. Bolle New Product Introductions, 2005
    • Chanel’s Ever-Popular Oversized Sunglasses
v

Chapter 5 The Consumer

  • Simmons Survey
  • Men’s Sunglasses
    • Table 5-1 Demographic Profile of Men’s Sunglasses Consumers
    • One-Third of Men’s Sunglasses Bought by Women
    • High Income Households are Major Consumers
    • Table 5-2 Shopping Frequency For Men’s Sunglasses
    • Table 5-3 Demographic Profile of Men’s Sunglasses Consumer, by Number of Sunglasses Purchased

  • Women’s Sunglasses
    • Table 5-4 Demographic Profile of Women’s Sunglasses Consumer
    • Table 5-5 Shopping Frequency For Women’s Sunglasses
    • Table 5-6 Demographic Profile of Non-Prescription Women’s Sunglasses Consumer, by Number of Sunglasses Purchased

  • Consumer Brand Awareness
    • Top-10 Accessory Brands
    • An Educated Consumer…
    • Figure 5-1 Retailer Perception of Consumer Knowledge of Sunwear Compared to 5 Years Ago, 2004
    • Psychographic Statements
    • Table 5-7 U.S. Consumer Attitudes Based on Number of Sunglasses Purchased, 2004
    • Table 5-8 U.S. Consumer Attitudes based on Sport Activity Involvement, 2004

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.