The U.S. non-prescription sunglasses market has faced tough times in recent years. Sales have tapered since 2000 when they exceeded $2 billion, in part due to an aging American consumer market base leaving the non-prescription sunglasses market for the prescription sunglasses market. In spite of this, the industry is posed for a comeback. The introduction of a host of stylish designs by popular fashion houses, coupled with a growing consumer awareness of the harmful effects of ultra-violet rays and the functional protective benefit sunglasses provide, may turn the industry around.
The Packaged Facts report, Market Trends: Sunglasses, covers the U.S. market for non-subscription (plano) sunwear, clip-ons and goggles. Prescription sunglasses, tinted lenses and all other eyewear products are beyond the scope of this report.
Market Trends: Sunglasses examines the state of the U.S. market, with a look at manufacturer and retailer strategies used to maximize growth and profitability. Coverage includes analysis of consumer usage, brand preference, retailing, new products and factors and trends (such as the impact of fashion on sunglasses as an accessory purchase and the impact of sports participation on sunglass purchases) that will fuel future growth.
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