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With pets being treated like full-fledged members of the family, it’s more important than ever that pet “accidents” and odors be made ever more manageable, and a barrage of new higher-margin products are rising to the occasion, many of them based on new technologies and touting safety and ease of use. Oxy-powered and enzyme-based entries are now available across the full carpet/upholstery-cleaning and stain-removal spectrum; hair-removal products are everywhere; and odor-control products are expanding to include more botanical-based items—such as spritzes and splashes—as well as professional-style “super-strength” odor killers. As a result, this field is attracting cross-overs from outside the usual pet marketer spectrum, suggesting consumer product marketers like Procter & Gamble (which owns Iams), as well as Nestlé Purina and Clorox (crossing over from cat litter), could be weighing in soon.

Like the other volumes in Packaged Facts’ exclusive pet report lineup for 2005, Market Trends: Pet Clean-Up and Odor Control Products targets one of the hottest areas in pet supplies, covering a wide range of pet-specific household clean-up products including carpet/upholstery-cleaning, stain-removal, hair-removal, and odor-control, as well as air-freshening/deodorizing sprays and powders. The report charts historical sales and projections covering the 10-year 2000-2009 period; analyzes marketing and new product trends; provides an extensive listing of new products with detailed descriptions; and profiles key players such as Church & Dwight/Lambert Kay, Eight in One Pet Products (Nature’s Miracle, now facing off against Petastic), and SeaYu Enterprises, Inc. (Petrotech). The report also examines cross-tabulated Simmons Market Research Bureau data on owners of multiple pets, mass-market vs. pet specialty store shoppers, and pet owners as users of household cleaning products including rug deodorizers/fresheners, laundry additives, and air fresheners/room deodorizers.

Packaged Facts’ Pet Products and Services Collection
Packaged Facts is the leading source of market intelligence for pet products and services. No other market research publisher offers the breadth and depth of coverage in this lucrative, fast-growing industry. Other titles include The U.S. Market for Pet Food, The U.S. Pet Insurance Market, Market Trends: Pet Supplements and Nutraceuticals, Market Trends: Natural, Organic and Eco-Friendly Pet Products, and The U.S. Market for Pet Services.

Report Methodology
The information contained in this report was obtained from both primary and secondary research. Primary research entailed attendance at industry trade shows; informal interviews with members of the trade; and an on-site examination of the retail milieu, including mass-market outlets, pet specialty shops, and veterinary clinics. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications; and other reports by Packaged Facts, which has been reporting on pet-related markets for nearly two decades.

Our market size estimates are based on Information Resources, Inc. (IRI) data for tracked mass-market retailers (supermarkets, drugstores, and mass merchandisers other than Wal-Mart), independent pet store sales-tracking surveys, reported revenues of marketers and retailers, and figures appearing in the trade press. Information on new product introductions is derived from reports in the trade press and online, as well as detailed Productscan data from Marketing Intelligence Service, Ltd., Naples, New York. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) fall 2004 consumer survey, which is based on approximately 28,000 respondents

What You’ll Get in this Report
Pet Clean-Up and Odor-Control Products offers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that this report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

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