Although veterinary services still account for approximately three-quarters of pet care service revenues in the United States, regional and national “one-stop” centers are emerging as an important force in this market, as PETsMART and PETCO continue to legitimize pet services in the eyes of consumers and fuel incremental market growth. This new Market Trends report from Packaged Facts examines the U.S. market for pet care services of all kinds—including Veterinary, Boarding, Grooming, Training, Pet Sitting, Travel, and Funerary/Cremation—whose future seems assured by the growing range of costlier healthcare options for pets (spurred in part by growing populations of geriatric and overweight pets), as well as other factors including the ever-important “pets-as-family” trend, the “Convenience Pets” trend, and the “At-Home” trend in pet care services. Currently valued at over $16 billion and forecast to top $22 billion in 2008, the pet services market is the fastest-growth pet market of all, outpacing both food and non-food supplies.

As a result, Packaged Facts predicts a surge of “cross-over” branded pet product retailers and marketers into this field—as has already begun to happen with Radio Systems’ new PetSafe Village, and with human product marketers like John Paul Pet now talking about franchised pet salons. At the same time, PETsMART and PETCO continue to sharpen their double-digit growth focus on pet services, with daycare and dog training considered especially hot areas. The U.S. Market for Pet Care Services also explores what local and regional service providers are doing to protect their base of loyal customers, and how smaller players are finding success in add-on services as well as innovative niches ranging from luxury spa to mobile grooming to Internet-based training and travel services to cremation/funerary/bereavement services for pets.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods and services industries.

Report Methodology
The information in Market Trends: The U.S. Market for Pet Care Services was obtained from both primary and secondary research. Primary research entailed attendance at the 2004 APPMA (American Pet Products Manufacturers Association) show in New Orleans, an on-site examination of the retail milieu including veterinary clinics, grooming shops, and pet specialty shops; and interviews and informal discussions with service providers including veterinarians, groomers, trainers, and boarding kennel operators; industry suppliers; and trade associations and magazines. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications; and other reports by Packaged Facts, which has been reporting on pet-related markets for nearly two decades. Our market size estimates are based on trade association membership statistics and consumer surveys, U.S. Bureau of Labor Statistics Consumer Expenditure Surveys, interviews with the above-noted industry participants, market size estimates appearing in the trade press, and reported revenues of major service providers. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) Fall 2003 consumer survey, which is based on 25,398 respondents.

What You’ll Get in this Report
Market Trends: The U.S. Market for Pet Care Services offers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that Pet Care Services offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

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How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving pet care services, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for new products and ingredients.
• Research and development professionals stay on top of competitor initiatives and explore demand for pet care services.
• Advertising agencies working with clients in the pet care and services industries to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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