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Trends in Organic Lawn and Garden Products, new from Packaged Facts, presents a comprehensive overview of the rapidly expanding organic sector of the overall lawn and garden (L&G) market. It examines this sector from three interrelated perspectives, analyzing trends in terms of context, concepts, and content. To elaborate:

• The first perspective places the term “organic” in context, defining it as distinct from the term “conventional” and attaching it to an alternative market universe of “green” and “eco-friendly” products.
• The second perspective explores the various organic concepts relating to lawn care and gardening that have developed, each taking different approaches to an underlying “organic paradigm.”
• The third, content-oriented perspective looks specifically at trends in organic L&G products, with a focus on marketers and brands.

Note that this study also covers trends in media/promotion, education/awareness, community programs, lawn care operators, retailing, and consumer acceptance.

In terms of product categories, the primary focus of this study is on what is known in the overall lawn and garden market as “L&G supplies.” The L&G supplies category comprises two product segments: fertilizers/growth media (F/GM); and pesticides (insecticides, herbicides, and fungicides).

Report Methodology
The information in Trends in Organic Lawn and Garden Products is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.

What You’ll Get in this Report
Trends in Organic Lawn and Garden Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and data that Trends in Organic Lawn and Garden Products offers. The report addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• The Consumer (who’s buying what, and where)
• The Products
• Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the lawn and garden market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for organic lawn and garden products, as well as projected sales and trends through 2010. Contributing to that understanding will be an analysis of sales data, and a discussion of the consumer for organic lawn and garden products based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for organic lawn and garden products.
• Research and development professionals stay on top of competitor initiatives and explore demand for organic lawn and garden products.
• Advertising agencies working with clients in the lawn and garden industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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