On-line dieting services, which first appeared in the market in the mid-1990s, have been showing significant growth in the last seven years, with one major player, a top Forbes pick, reporting quarterly sales growth figures of up to 10 percent. More than 15 websites are now trying to cash in on this market, targeting the 30% of women online who are trying to lose weight, and the 57% of American consumers interested in buying and cooking healthier food, already a $30 billion component of annual supermarket sales.

This all-new report from Packaged Facts, Market Trends: The Online Weight Loss and Diet Services Market, describes the strategies of growing companies in this market area, their links with the food and exercise-equipment industries, and shows how both parallel and cooperative marketing by manufacturers and retailers are impacting consumer buying patterns.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods and services industries.

Report Methodology
The information in Market Trends: The Online Weight Loss and Diet Services Market was obtained from both primary and secondary research. Primary research entailed interviews and informal discussions with industry participants. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant trade, business, and government sources; company reports including annual reports, 10Ks, and other financial releases from public companies; company profiles in trade and consumer publications. Our market size estimates are based on U.S. Bureau of Labor Statistics Consumer Expenditure Surveys, interviews with industry participants, market size estimates appearing in the trade press, and reported revenues of major service providers. Our analysis of consumer demographics derives primarily from the Simmons Market Research Bureau (New York, New York) spring 2004 consumer survey.

What You’ll Get in this Report
Market Trends: The Online Weight Loss and Diet Services Market offers unique perspective on this burgeoning market. No other market research report provides the analysis and trends coverage that this report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

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