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No one can deny the impact low-carb dieting has had on the American food marketplace, and on the surface high-carb foods are suffering. This new Packaged Facts reports examines the market for low carb foods and beverages, more than a year into the height of the craze. Recent surveys suggest that people are finding it hard to maintain low-carb diets, while others maintain that low carb is a lifestyle, not a diet. Indeed, just how long will the low-carb revolution last? This report asks whether low-carb has dealt an irreparable blow to pasta, bread and other high-carb foods, or whether these staples of the American diet can revive and thrive in an Atkins-colored world.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Low Carbs: Will the Carbs Strike Back? is based on both primary and secondary research. Primary research involved onsite examinations of the retail milieu, interviews with marketing, public relations and industry analysts within the food industry and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You’ll Get in this Report
Market Trends: Low Carbs: Will the Carbs Strike Back? offers unique perspective on the lasting effects of low-carb mania. No other market research report provides the analysis and trends coverage that this report offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to understand and get ahead of what has been the “big” diet and health trend, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for new products and ingredients.
• Research and development professionals stay on top of competitor initiatives and explore demand for low carb product introductions.
• Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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