The gourmet/premium market is evolving as mainstream American consumers—better-educated and more worldly because of exposure to fine foods and beverages in restaurants and cafés, through watching celebrity chefs on TV, and through travel abroad—are trading up to higher levels of quality and taste. As a result, gourmet chocolates are among the fastest growing segments of their respective markets. This new Market Trends report, U.S. Gourmet Chocolate Market, examines the growing market for “life’s little luxury,” the premium chocolate. The report concentrates on the premium market (including See’s, Godiva, Lindt/Ghiradelli, Perugina), but also addresses boutique marketers and mass-market manufacturers that offer upscale products (such as Dove).

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: U.S. Gourmet Chocolate Market is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the food and ingredient markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You’ll Get in this Report
Market Trends: U.S. Gourmet Chocolate Market offers unique perspective on the upscale chocolate market. No other market research report provides the analysis and trends coverage that Gourmet Chocolate offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the premium chocolate market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for gourmet chocolate.
• Research and development professionals stay on top of competitor initiatives and explore demand for new premium chocolate introductions.
• Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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