Bread, the old saying goes, is the staple of life -- but does that apply to life as we know it today in our low-carb world? This Market Trends report examines the state of the U.S. bread market, from the standard sliced loaf to artisanal, gourmet breads baked freshly at the supermarket, and addresses the impact the low-carb diet craze has had on bread sales. Bread marketers are launching low-carb brand extensions, and the baking industry has launched its own counter-offensive, with a campaign to have consumers recognize the nutritional value of whole grains and fiber that bread can offer. Will regaining the favor of the American public be as easy as, say, sliced bread?

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: The U.S. Bread Market is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the bread and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2003.

What You’ll Get in this Report
Market Trends: The U.S. Bread Market offers unique perspective on the U.S. bread market. No other market research report provides the analysis and trends coverage that the Bread Market offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company wants to get a head’s up on the bread market - how the low-carb craze is affecting sales and product development, how the budding “artisan” industry is affecting sales of packaged breads -- you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers
  identify market opportunities and develop targeted promotion plans for breads.
• Research and development
  professionals stay on top of competitor initiatives and explore demand for new bread introductions. • Advertising agencies working with clients in the bread market to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives
  understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians
  provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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