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Bread, the old saying goes, is the staple of life -- but does that apply to life as we know it today in our low-carb world? This Market Trends report examines the state of the U.S. bread market, from the standard sliced loaf to artisanal, gourmet breads baked freshly at the supermarket, and addresses the impact the low-carb diet craze has had on bread sales. Bread marketers are launching low-carb brand extensions, and the baking industry has launched its own counter-offensive, with a campaign to have consumers recognize the nutritional value of whole grains and fiber that bread can offer. Will regaining the favor of the American public be as easy as, say, sliced bread?
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