Once relegated to supporting roles, flavors and ingredients have moved center stage in an increasingly sophisticated and diverse food industry. The food preferences of today's consumers are constantly changing and evolving - from healthy to indulgent, exotic to indigenous, and from convenience to haute cuisine. As a result, flavors and ingredients are driving industry trends as never before.

Packaged Facts' new report, Market Trends: Food Flavors & Ingredients Outlook 2005, uses key industry research, along with interviews with leading food experts and culinary professionals, to highlight how today's emerging flavors and ingredients will affect tomorrow's food preferences at home, on the go, and in restaurants.

The 110-page report, the second edition of Packaged Facts’ annual view into the food industry’s crystal ball, analyzes how demographic changes are affecting top ingredient trends, highlights what's hot and what's not, and discusses how flavor trends are moving through the various food industry channels.

And, in what will be an ongoing feature of this series, the report looks back at the trends we predicted would make it big in 2004, compare that to what happened, and how this will influence the food industry in 2005.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Food Flavors & Ingredients Outlook 2005 is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the food and ingredient markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004.

What You’ll Get in this Report
Food Flavors & Ingredients Outlook 2005 offers unique, annual perspective on what food and ingredient trends will be making headlines (and restaurant and retail appearances) in 2005. No other market research report provides the analysis and trends coverage that Food Flavors & Ingredients Outlook 2005 offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company wants to get a head’s up on the trends that will be driving the cheese market, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for all forms of cheese.
• Research and development professionals stay on top of competitor initiatives and explore demand for specialty cheese introductions.
• Advertising agencies working with clients in the food industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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