After thirty years of anticipation, the men’s grooming market is finally starting to blossom, as men become less self-conscious and more knowledgeable about a range of personal care products. Ethnic men, a force of at least 84 million, are party to the trend, too, and alone yield over $1.4 billion at retail. Smart marketers are researching how best to impress the principle Hispanic, African-American, and Asian sectors. This new Packaged Facts Trends report concisely details the male ethnic HBC market, as divided here into shaving products, hair care, deodorant, and skin care categories. Sales trends and forecasts are presented and analyzed in the context of today’s society. And the competitive strategies of L’Oreal, Alberto-Culver, and several others are discussed.
Introducing Market Trends
Report Methodology
How You Will Benefit from this Report This report will help:
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