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After some struggle prior to 2002, the refrigerated processed meat market bounced back, crossing the $16-billon mark in 2002 and reaching approximately $17 billion in 2004. Many factors contributed to this, the low carb craze being the simplest and most obvious. This driver, while slowing down now, has increased consumer consumption and interest in different kinds of meat products. However, there are other key factors more important for the future, such as changing demographics and emerging ethnic groups, continuing consumer interest in convenience and packaging options, growing consumer awareness in health, and the evolving retail market.

This all-new report from Packaged Facts examines the U.S. market for refrigerated processed meat products, particularly looking at key issues and trends affecting the industry with a comprehensive analysis of the performance of various refrigerated processed meat products, including performance highlights of market players, and categories and leading brands revenue and volume growth. The study looks at market movements and the factors that will fuel sustainable growth in breakfast meats, luncheon/deli meats, frankfurters/sausages, specialty refrigerated meat products, and other refrigerated meat products. For each category, the report charts historical sales and projections; analyzes marketing and new product trends driving sales; and examines Simmons Market Research Bureau data on consumer opinions and product purchasing.

Report Methodology
The information in Market Trends: Deli and Refrigerated Processed Meats is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the Refrigerated Processed Meats market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2003) compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor.

The report looks at every segment of the market, examining trends for growth and projecting sales of products through 2009. It analyzes consumer demographics and their current and projected impact on sales of refrigerated processed meats. It provides up-to-date competitive profiles of marketers - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the industry.

What You’ll Get in this Report
Market Trends: Deli and Refrigerated Processed Meats makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Market Trends: Deli and Refrigerated Processed Meats offers. The report addresses the following segments:

• The Market
  (including market size and composition, and projected market growth)
• The Marketers (including discussions of specific marketer brand and market shares)
• Competitive Profiles (of the mainstream food marketers, specialists and up-and-coming niche players, and analyses of the products they market)
• The Consumer

Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll down to see a more detailed outline of the contents of this report.

How You Will Benefit from this Report
If your company is already competing in the refrigerated processed meats market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the processed meat consumer based on Simmons data.

This report will help:

• Marketing Managers identify market opportunities and develop targeted promotion plans for deli meats, bacon/sausage, hot dogs and other meat products
• Research and development professionals stay on top of competitor initiatives and explore demand for deli and other refrigerated processed meats.
• Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
• Business development executives understand the dynamics of the market and identify possible partnerships.
• Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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