At $12.4 billion and posting strong progress, consumer skincare, haircare, and makeup products that beautify as they address health problems or concerns are a booming market. The idea of “cosmeceuticals” began with a few anti-aging preps in the early 1990s, and now even encompasses shampoos with stress-relieving scents, or lipstick with sunscreen. New attitudes about beauty, the burgeoning pop prestige retail channel, and America’s changing ethnic mix are all driving sales. But finding the right niche is not easy: This new Packaged Facts report is organized to help execs compete successfully in the highly fragmented cosmeceuticals marketplace. Packaged Facts’ trademark in-depth analysis is complemented by historical and projected dollar data, brand shares, and Simmons demographic profiles. The strategies of L’Oreal, Estee Lauder, P & G, and Beiersdorf are discussed, among others.

Introducing Market Trends
Market Trends is the latest product line from Packaged Facts. These timely, compact reports offer insight and analysis into new product trends, demographic shifts, and consumer behaviors that affect the food, beverage and consumer goods industries.

Report Methodology
The information in Market Trends: Cosmeceuticals and Anti-Aging Products is based on both primary and secondary research. Primary research involved interviews with marketing, public relations and industry analysts within the grooming markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for spring 2004.

How You Will Benefit from this Report
If your company wants to get a head’s up on the boon in cosmeceutical products, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the factors that influence the development of this market. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

This report will help:
Marketing Managers identify market opportunities and develop targeted promotion plans for new products and ingredients. Research and development professionals stay on top of competitor initiatives and explore demand for new cosmeceutical product introductions. Advertising agencies working with clients in the personal care industry to help understand the product buyer to develop messages and images that compel consumers to purchase these products. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively

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